Media, 6/8/15
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Improving Your Website: Elements of a Winning Web Presence презентация
Содержание
- 1. Improving Your Website: Elements of a Winning Web Presence
- 2. Hi! My name is Gere Jordan and
- 3. We use the internet to grow businesses.
- 4. Quick survey. What’s your website situation?
- 5. Agenda for today: Discuss what makes a “good” website Explore some real world examples
- 6. First, what do we mean by “winning” web presence?
- 7. A website that achieves measurable business results and outperforms the competition.
- 8. Elements of an Effective Website Planning Design Content Technology
- 9. Planning
- 10. What’s the purpose of the website? What
- 11. Amazon (e-commerce)
- 12. BuzzFeed (publishing)
- 13. Thumbtack (lead generation)
- 14. Charlotte Tang (portfolio)
- 15. ...all have different goals which impact their design and marketing strategy.
- 16. Design
- 17. Clean, Simple, & Professional Design Good Bad
- 18. Achieve balance Space it out Limit your
- 19. Consistent Branding
- 20. Professional logo Unified identity Prominent Consistent Website Branding Tips
- 21. Intuitive, User Friendly Navigation
- 22. Non-standard style Poor labels, order Excessive options
- 23. Mobile Friendly
- 24. Pull up Google on mobile device Search
- 25. Focus on Conversion
- 26. Set goals for visitors Tell readers what
- 27. “Request an Estimate” “Schedule Consultation” “Free Download”
- 28. Content
- 29. Useful & Informative
- 30. Start with core content: about products/services
- 31. Easy to Browse & Scan
- 32. Headings, sub-headings Bulleted, numbered lists Short paragraphs
- 33. Search Engine Friendly
- 34. Know your keywords Targeted titles, headings High
- 35. Diversify Content
- 36. Infographics Audio (e.g. podcasts) Video Presentations PDF
- 37. Technology
- 38. Content Management System
- 39. Easier to update Web-based editing Emphasis on
- 40. Contact Forms
- 41. Short as possible Mobile friendly Make sure
- 42. Google Analytics
- 43. Website traffic Traffic sources Conversion rate
- 44. Consolidate & Control
- 45. Own your domain Have hosting access Avoid
- 46. In Summary: How can you improve your website?
- 47. Planning Determine your target audience Evaluate
- 48. Design Clean, simple, professional Consistent branding
- 49. Content Useful, informative Easy to browse,
- 50. Technology Build on a CMS Add
- 51. Sample Sites
- 52. Winning Sites http://www.freshbooks.com/ http://www.politico.com/
- 53. Analyzing the Delaware Chamber Website
- 54. http://www.delawareareachamber.com
- 55. https://www.uschamber.com/
- 56. Discussion time. What questions do you have?
Hi! My name is Gere Jordan and I’m President of local digital marketing company Holony Media.
Слайд 3We use the internet to grow businesses.
Through website design, SEO, online
advertising, and consulting.
Слайд 10What’s the purpose of the website?
What are your goals?
Who is the
audience?
How will you measure success?
How will you measure success?
Слайд 18Achieve balance
Space it out
Limit your colors
Enhance readability
Prominent visuals
Declutter
Tips for Clean Design
Слайд 22Non-standard style
Poor labels, order
Excessive options
Buttons not links
Common Navigation Mistakes
Слайд 24Pull up Google on mobile device
Search for site:yourdomain.com
Look for “mobile friendly”
You
can also use Google’s Mobile Friendly Test for detailed feedback.
Test Mobile Friendliness
Слайд 26Set goals for visitors
Tell readers what to do
Call-to-action on each page
Simple
and clean
Remove barriers
Remove barriers
Conversion Tips
Слайд 27“Request an Estimate”
“Schedule Consultation”
“Free Download”
“Buy Now”
“Learn More”
“Start Free Trial”
Call-to-Action Examples
Слайд 30Start with core content:
about
products/services
testimonials/social proof
contact
High quality
Map content to user intent
Look
at competitor content
Basic Content Tips
Слайд 32Headings, sub-headings
Bulleted, numbered lists
Short paragraphs
Break up text with images
Full-width
Columns
More spacing
Tips
for Scan-Friendly Content
Слайд 34Know your keywords
Targeted titles, headings
High quality
Original
One page per keyword
More content, the
better
Fresh, relevant
Fresh, relevant
SEO Friendly Content Tips
Слайд 36Infographics
Audio (e.g. podcasts)
Video
Presentations
PDF Downloads
Interactive
Events
User Generated Content (UGC)
Different Types of Content
Слайд 39Easier to update
Web-based editing
Emphasis on publishing
Less expensive
More control over changes
CMS
Benefits
Слайд 43Website traffic
Traffic sources
Conversion rate
Popular pages
Time on website
Bounce rate
Data to
Track with Analytics
Слайд 45Own your domain
Have hosting access
Avoid multiple domains
Register in your name
Use
shared email address
Gaining Control
Слайд 47Planning
Determine your target audience
Evaluate audience needs and competitive landscape
Set goals for
your website
Approach website design and marketing with the above in mind
Approach website design and marketing with the above in mind
Слайд 48Design
Clean, simple, professional
Consistent branding
Intuitive, user friendly navigation
Mobile friendly
Conversion oriented
Слайд 50Technology
Build on a CMS
Add a contact form
Install Google Analytics
Consolidate domains
Control your
assets
Слайд 52Winning Sites
http://www.freshbooks.com/
http://www.politico.com/
http://www.ableroof.com/
http://www.columbusdefensefirm.com/
Need Help
http://www.dpro.com
http://www.bolenreport.com/
http://www.petetheplumberny.com/
http://www.attorneymsmith.com/
Слайд 56Discussion time. What questions do you have? Let’s discuss your situation.
For more information, including a copy of this presentation, visit:
http://www.holony.com/bed
