Hyper Local Content Marketing презентация

axz.mx/lseo-2014

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Слайд 3axz.mx/lseo-2014


Слайд 11axz.mx/cs-worksheet


Слайд 12smaply.com


Слайд 17axz.mx/create-infographic


Слайд 21axz.mx/data-visuals


Слайд 23zanran.com


Слайд 24bottlenose.com


Слайд 26ntopic.org


Слайд 27schema.org


Слайд 28alchemyapi.com


Слайд 29citationlabs.com


Слайд 30pitchbox.com


Слайд 31axz.mx/citations-template


Слайд 33The 2014 Local Search Ranking Factors by Moz – Link
Why Did

Google’s Pigeon Poop All Over Big Local Brands? by Andrew Shotland – Link
The Best Citation Sources by U.S. City by Moz – Link
Ranking of Local Results on Google by Google – Link
Ranking Factors in Google Maps By Mike Blumenthal – Link
Why Local Businesses Don't Need Big Budgets for Content Marketing by Matthew Barby – Link
64 Creative Marketing Ideas to Boost Your Business by Megan Marrs – Link
8 Tips to Tailor Your Blog Content for Local Search by Paul Sanders– Link
Local vs Traditional SEO: Why Citation Is the New Link by David Mihm – Link
Why Google’s New Hummingbird Algorithm is Good Content Creators by Eric Inge – Link
How Google is Forcing Your Content to Get Better by Jay Baer – Link
A Hyperlocal Revenue Model That’s Perfect for Online Content Marketers by Brian Clark – Link
Local Content Toolkit - Part I - Why Local Content Matters by Nick Kellet – Link
The A-Z of Local Content by Nick Kellet – Link
The 30 Best Local SEO Citation Sources for The United States by Dev Basu – Link
4 Powerful Local SEO and Content Marketing Strategies… by Marcus Sheridan – Link
Content-based Outreach for Link Building by Justin Briggs– Link
How to Embed Outreach into Every Step of Your Content Plan by Adria Saracino – Link
More than Keywords: 7 Concepts of Advanced On-Page SEO by Cyrus Shepard – Link
Teach Google About Your Entities by Using Topical Hubs by Gianluca Fiorelli – Link



Слайд 34Steve Floyd
Founder / Principle at AXZM twitter: @nawlready phone: (214) 272-9109 www.axzm.com
For the last

decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed.

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