The Wedge Asia, Wednesday 14 October 2015
Andrea Edwards, Head of Content Marketing & Training
Novus Asia
@AndreaTEdwards
/CommunicatingAsiaPacific
/AndreaEdwardsAsia
www.AndreaTEdwards.com
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How to Rock a Professional Social Presence, with Authenticity at the Heart презентация
Содержание
- 1. How to Rock a Professional Social Presence, with Authenticity at the Heart
- 5. Important stats 15% of people
- 6. Supporters Creators Lurkers The
- 8. What is personal branding? It’s
- 9. Define your voice What do you want to be known for?
- 10. Link your brain & your heart Bring your whole person to work
- 11. Define your why for being on social
- 12. Find great content aligned to your voice
- 13. Create your own content Blog Video-log Draw Design Create Photograph
- 14. Giving economy
- 15. Social is about sharing your knowledge /
- 16. You are a…. Nurture, it, protect it,
- 17. See you on social media Communicating Asia
Important stats 15% of people trust
recommendations from brands 84% trust recommendations from people they know Reference: wersm
Слайд 1How to Rock a Professional Social Presence, with Authenticity at the
Heart
Слайд 5
Important stats
15%
of people trust
recommendations
from brands
84%
trust recommendations
from people
they know
Reference: wersm
Reference: wersm
Слайд 8What is personal branding?
It’s you. It’s what you stand for.
It’s
what you believe in. It’s how you think. It’s how you act. It is you packaged up and presented to the world online
Слайд 15Social is about sharing your knowledge / passion with the world
It’s
about what you give NOT what you get
Be positive / constructive criticism
Be wary of overdoing it
Participate, support, celebrate others
Be completely authentic
Earn people’s respect & trust
Be patient – it takes time
Beware the advice you get
Be positive / constructive criticism
Be wary of overdoing it
Participate, support, celebrate others
Be completely authentic
Earn people’s respect & trust
Be patient – it takes time
Beware the advice you get
Слайд 16You are a….
Nurture, it, protect it, value it and make sure
it stands for something remarkable. Understand its value to your business – which goes both ways
Слайд 17See you on social media
Communicating Asia Pacific
andreatedwards.com
AndreaEdwardsAsia
@AndreaTEdwards
WeAreNovusAsia
Novus Asia
Novus Asia
@NovusAsia
