How to Integrate PR Into SEO Strategy презентация

Digital Marketing, The Cline Group

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York, Philadelphia, Tel Aviv, and Naples

Senior Director of Digital Marketing Samuel Scott
Former journalist turned Internet marketer
Certifications from Google, Hubspot, and Hootsuite
B.S. in journalism from Boston University with International M.B.A. studies at Bar-Ilan University in Israel
Based in Tel Aviv

relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

demand
Inbound fulfills existing demand

been PR by other names
“Guest posts” are just by-lined articles
“Content plus outreach” predates the Web
Asking anyone for links is just PR

link builder and an expert PR professional who knew how to approach and interact with media outlets and presented well on camera, I’d go for the public relations person any day of the week.”
—Everett Sizemore, seOverflow

Likes
1253 Facebook shares

PR & marketing!

Development & Pitching
Packaging and Follow-Up

our mobile application
Gain more users of our B2B software
Build our brand through authoritative content

PR is a means to the end of getting coverage that supports a company’s overall goals.

audiences based on the goals

text and more to
communicate the positioning?

audiences + relevant writers
An ideal media list contains:
Publications read by the target audience
The specific writers who’d be most interested
Large social-media followings
Online sites with high Domain Authority

data
Need a decision-maker
The following process occurs concurrently

else?

firms such as ESRI (http://www.esri.com/library/brochures/pdfs/tapestry-segmentation.pdf)

overall persona of the target audience!

the keyword-influenced terms you want!

XXXXXXX’s targeting technology makes use of all available data to guarantee advertiser’s ROI.

business model, rather than cost per impression (CPM) or a cost per click (CPC) offered by other mobile advertising providers, XXXXXXXXX reaches more than 190 countries, generating over 2 billion impressions per month.

XXXXXXXX has five operational sites around the world, with a focus on the most dominant and emerging markets in the US and Asia Pacific regions.

XXXXXXXXX is backed by strategic investors in the mobile space including XXXXXX, XXXXX, XXXXX and XXXX, providing the company with access to the highly lucrative Asian mobile market.

the fastest growing and the leading region of the world concerning mobile advertising revenue and investment, with 49.2% of total mobile ad revenue in 2011 alone:
XXXXXXXX has little direct competition for its mobile real-time targeting solution
Ad networks do not performance CPA marketing, advertiser authentication, or effective targeting solutions.
User targeting technologies are currently focused primarily on the online segment with the world’s largest brands struggling to apply those same rules for mobile. XXXXXXX’s technology allows brands to take advantage of the mobile’s unique traits (on-the-go, location, click-to-call, always on etc.)

performance mobile advertising platform which uses real-time, propriety targeting technology, to guarantee advertiser ROI.

XXXXXXXXX helps advertisers monetize their advertising budgets, through acquiring customers and gaining valuable insight into usage patterns.

Backed by some of the most respected investors in the mobile industry including XXXXXX, XXXXXXX, XXXXXX and XXXXX, XXXXXXXX works with Fortune 500 companies to plan, design, execute and optimize their mobile ad campaigns, guaranteeing they achieve their ROI goals.

interviews)
Executive bios, FAQ documents, etc.
Blurbs for social-media profiles
Website meta titles and meta descriptions
Website text

URL checker: SEO Weather

target
Relevancy is MORE important than Domain Authority!

to convert the most and bounce the least?
Are branded searches increasing following the PR work?
When links from outlets are broken or have disappeared

outlets) is it easiest to get coverage and links?
The best practices for personal outreach and communication (for social media and more)
How reporters and others are responding to the company’s online presence

about how to get coverage and publicity! The links will then come naturally as a result. You are not building anything artificially, so you will never have to worry about Google penalties.

http://moz.com/webinars very soon!