Co-founder & Director - BrightBull
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How to develop a good looking content marketing Plan презентация
Содержание
- 1. How to develop a good looking content marketing Plan
- 2. About BrightBull We are a B2B marketing
- 3. Objectives of Content #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
- 4. Leads Traffic Evergreen Content Engage =
- 5. The Boss Time Resources Obstacles to creating content
- 6. How to sell This to the big boss #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
- 7. Great Content but I need to sell my stuff? #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
- 8. 96% of website visitors are not
- 9. Blogs attract traffic to your website &
- 10. This model works #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
- 11. A simple Content Marketing amplification Plan #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
- 12. The goal is to repurpose
- 13. A blueprint we devised internally
- 14. Applies to any content generated
- 15. Raw Content Blueprint eBook
- 16. Most event businesses stop here,
- 17. Amplification #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
- 18. Our own case study: When
- 19. Raw Content Your blog is your
- 20. Actions to promote blog Resist the temptation
- 21. Add CTAs in your blog page + Links to your event
- 22. The Tech tools That will make this very easy #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
- 23. Tools: Blogging
- 24. Tools: Content and Blog Writing
- 25. Tools: Simple Design of Content Pieces Self-serve
- 26. Tools: Landing Page Design + Forms
- 27. Tools: Amplifying Aggregator with amplification
- 28. Tools: SEO Not cheap but very good
- 29. Thank you! Ricardo Molina - @brightbull Ricardo@brightbull.co.uk
About BrightBull We are a B2B marketing agency and consultancy reinvigorating the way in which B2B event companies generate leads and revenue through inbound marketing. Our team has been developing event
Слайд 2About BrightBull
We are a B2B marketing agency and consultancy reinvigorating the
way in which B2B event companies generate leads and revenue through inbound marketing.
Our team has been developing event marketing strategies and campaigns for over 15 years focusing on the results that matter most to events businesses, growth and revenue.
Our team has been developing event marketing strategies and campaigns for over 15 years focusing on the results that matter most to events businesses, growth and revenue.
Trusted by:
#ppaconnect www.brightbull.co.uk/ppaconnect @BrightBull
Слайд 4Leads
Traffic
Evergreen Content
Engage = Adding value = Not about your event
SEO
Social media
engagement
Слайд 7Great Content
but I need to
sell my stuff?
#LoveEventTech info.brightbull.co.uk/techfest @BrightBull
Слайд 896%
of website visitors are not ready to buy
Source: HubSpot
50%
of
qualified leads are not ready to purchase immediately.
Source: Gleanster
Слайд 9Blogs attract traffic to your website & drive SEO
Each blog
has a link to downloadable ebook
Every content asset will contain CTA to
Lead Generation + event website
All leads will be sent
event information
many times
Each blog will have a CTA to your event too
Leads will be on your DB to promote other events too
Слайд 11A simple
Content Marketing amplification Plan
#LoveEventTech info.brightbull.co.uk/techfest @BrightBull
Слайд 12
The goal is to repurpose the same content and create as
many assets as possible
Raw
Video
It is not rocket science.
It is meant
to be simple
#LoveEventTech info.brightbull.co.uk/techfest @BrightBull
Слайд 13
A blueprint we devised internally and we follow it with all
our clients
Raw
Content
=
At least 3 months worth of content. 1 every week
#LoveEventTech info.brightbull.co.uk/techfest @BrightBull
Слайд 14
Applies to any content generated from events or even your own
publications
Presentations
from speakers
Event programmes
Conversations with potential speakers at research stage
#LoveEventTech info.brightbull.co.uk/techfest @BrightBull
Слайд 15
Raw
Content
Blueprint
eBook
Slideshares
Infographic
Interviews
4min Videos
15
2
2
1
Speakers, end users, reaseach calls
Lead Generation at Top of Funnel
ebooks
Based
on ebook + Stats gathered
If you have footage
Слайд 16
Most event businesses stop here, and dump all content somewhere on
their site with everything behind a gate
Content is not picked up by SEO
There is no visibility for the user
No value add
You are not driving additional traffic to your site
This is no lead generation campaign
#LoveEventTech info.brightbull.co.uk/techfest @BrightBull
Слайд 18
Our own case study: When you blog sporadically vs blogging consistently
It
is meant to be simple
The blog
Слайд 19
Raw
Content
Your blog is your tool
eBook
Slideshare
Infographic
Blog
Interviews
Blog
Blog
15
15
2
2
2
2
1
1
Blogs
20
Слайд 20Actions to promote blog
Resist the temptation to sell event
The aim is
to drive traffic to site and add value through content
Слайд 22The Tech tools
That will make this very easy
#LoveEventTech info.brightbull.co.uk/techfest
@BrightBull
Слайд 29Thank you!
Ricardo Molina - @brightbull
Ricardo@brightbull.co.uk
Download the slides here:
info.brightbull.co.uk/techfest
Image credits:
https://www.flickr.com/photos/wscullin/3770016707
https://www.flickr.com/photos/7953061@N02/14265784357
https://www.flickr.com/photos/92414546@N04/14441260000
https://www.flickr.com/photos/mbiddulph/5310895988
https://www.flickr.com/photos/streetmatt/15851429459/
https://www.flickr.com/photos/wiertz/10610370136
https://www.flickr.com/photos/rpmarks/16971428607
https://www.flickr.com/photos/gozalewis/3351037214/
