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How To Build Powerful Relationships on Facebook …and Beyond! презентация
Содержание
- 1. How To Build Powerful Relationships on Facebook …and Beyond!
- 2. “I believe in conversations and eye contact.”
- 3. Be a MEMBER first
- 4. “Our goal is to reach a
- 5. The Problem With Facebook Reach …explained in a single graphic Organic
- 6. Seeing your content Not seeing your content 6% Source: BufferApp http://blog.bufferapp.com/facebook-reach-strategies
- 7. More content, more friends, more pages 1,500-15,000
- 8. Declining Reach, Rising Facebook Stock Source: Jay Baer, ConvinceAndConvert.com on http://blog.bufferapp.com/facebook-reach-strategies
- 11. Collect email addresses!
- 12. Collect Emails on Facebook heyo.com
- 13. 22s.com/marismith
- 14. Create Lists
- 15. Enable Follow
- 16. Follow One Course Until Successful
- 17. Visual Content Strategy
- 21. Make People Feel Important
- 22. IRL
- 23. Customer Service *Research from Accent Marketing.
- 24. “Content is KING, but engagement is QUEEN …and she rules the house.”
- 25. Mercedes Benz
- 28. Lisa Spector @ThroughADogsEar
- 31. Eyeballs are monetizable… …so are ears!
- 32. Increase Organic Reach Post outside business hours
- 33. Include CTAs
- 34. How To Find Influencers
- 36. Paid Reach Image source: dazeinfo.com
- 37. fb.com/business/success
- 38. Connect with Mari on these sites: Facebook
“I believe in conversations and eye contact.” Sir Richard Branson
Founder and Chairman, Virgin Group Photo source: Forbes.com
Слайд 2“I believe in conversations and eye contact.”
Sir Richard Branson
Founder and
Chairman, Virgin Group
Photo source: Forbes.com
Слайд 4“Our goal is to reach a point where ads are as
relevant and
timely as the
content your
friends share
with you.”
~Mark Zuckerberg Source: bit.ly/1h47fzO
~Mark Zuckerberg Source: bit.ly/1h47fzO
Photo credit: bkmag
Слайд 6Seeing your content
Not seeing your content
6%
Source: BufferApp http://blog.bufferapp.com/facebook-reach-strategies
Слайд 7More content, more friends, more pages
1,500-15,000 potential stories
100,000+ algorithm weights
300 stories
selected
Experiments by data scientists ☺ ☹
Experiments by data scientists ☺ ☹
Слайд 8Declining Reach,
Rising Facebook Stock
Source: Jay Baer, ConvinceAndConvert.com on http://blog.bufferapp.com/facebook-reach-strategies
Слайд 23Customer
Service
*Research from Accent Marketing.
See Mediapost article: http://bit.ly/1sIgXjb
Image source:
grasshopper.com
82%
of consumers use Facebook to speak with a customer service rep.
Слайд 32Increase Organic Reach
Post outside business hours
Mix up the frequency
Mix up the
post types
Test post length
Include @ tags of other Pages
Drive traffic from other sources
Repost popular posts
Test post length
Include @ tags of other Pages
Drive traffic from other sources
Repost popular posts
Слайд 38Connect with Mari on these sites:
Facebook Page: www.facebook.com/marismith
Facebook Profile: www.facebook.com/maris
Twitter:
@marismith
Instagram @mari_smith
Google+: www.google.com/+marismith
LinkedIn: www.linkedin.com/in/marismith
Mari’s website: www.marismith.com
Instagram @mari_smith
Google+: www.google.com/+marismith
LinkedIn: www.linkedin.com/in/marismith
Mari’s website: www.marismith.com
