How to Build a Local Travel Agency Brand презентация

Travel Branding 101: Don't market your travel agency as the cheapest option in your local area. Focus on the experience your business delivers

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How to Build a Local Travel Agency Brand


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Travel Branding 101: Don't market your travel agency as the cheapest

option in your local area.
Focus on the experience your business delivers


Слайд 3Most travelers are willing to pay a premium if your travel

agency offers value that goes beyond what your competitors can offer.


Promise a trip, deliver an experience


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How do you get people to notice your travel business?


Слайд 5Local papers and magazines are often looking for interesting articles to

publish.

Free exposure
Build your brand authority
Gain bookings for the featured excursions

Write Articles for Local Magazines and Papers:


Слайд 6Create a mobile app. Mobile apps for travel agencies have become

the best way to connect with today’s adventurers.



Слайд 7Why a mobile app is important:
Fast booking portal for your tours,

travel packages, and excursions
Offer exclusive discounts available only on travel app
Local Information and guides to nearby attractions
Shortcut to leave reviews, concerns, and questions


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1 out of 3 Millennials plan to travel in 2015. Arrange

a series of excursion packages to destinations that matter to these travelers.

Niche Market to Millennials


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Partner with the staff of your local sports superstore to create

an adventure travel group. Offer exclusive packages and discounts to group members where the group can engage in their sport.

Create a Sports Travel Group


Слайд 11Identify the type of traveler that’s most valuable to you and

focus on building a real connection with them.


Focus on repeat customers


Слайд 13Final thoughts:
A large part of your budget should be directed towards

the creation and maintenance of a digital presence. Digital marketing is your best exposure!

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Digitizing small business. FREE Ebook with 5 marketing budget tips




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Let’s be friends!
www.logodesignguru.com


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