- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
How to Become Visible with Social Media презентация
Содержание
- 1. How to Become Visible with Social Media
- 2. Social media is changing how we communicate
- 3. Social media is changing how we publish
- 4. Challenge 1: Technology is Changing Rapidly
- 5. Challenge 1: Technology is Changing Rapidly
- 6. Challenge 2: We still think Local not Global
- 7. Challenge 3: Managing Disruption
- 8. Organisations that don’t adapt to the
- 9. Challenge 4: Getting Found in a
- 10. Challenge 5: Consuming the Velocity of Information
- 12. The Internet Marketing Landscape
- 13. The Internet Marketing Landscape Search Engines
- 14. The Internet Marketing Landscape Email Marketing
- 15. The Internet Marketing Landscape Paid Internet Marketing
- 16. The Internet Marketing Landscape Social Media Marketing
- 17. Social Media Marketing What Social Media Marketing
- 18. Social Media Marketing What Social Media Marketing
- 19. Social Media Marketing Core Principles
- 20. Social Media Marketing Core Principles Think like a Publisher
- 21. Social Media Marketing Core Principles Publish and Promote to Multiple Social Networks
- 22. Social Media Marketing Core Principles Create “Liquid” and “Linked” content
- 23. Social Media Marketing Core Principles Create compelling “Multimedia” Content
- 24. Social Media Marketing Core Principles Tap into the power of the “Visual Social Web”
- 25. Social Media Marketing Core Principles Make it easy to share
- 26. Social Media Marketing Why Use Social Media Marketing?
- 27. Why Social Media? Amplifies your Content
- 28. Why Social Media? Accelerates the Spread of your Brand
- 29. Why Social Media? It Provides Networking And Online Community Building on Steroids
- 30. Why Social Media? Your Business Can Self-Publish
- 31. Why Social Media? Enlists the Power of Global Word of Mouth
- 32. Why Social Media? It positions you as an expert and thought leader
- 33. Why Social Media? Facilitates Trust - Edelman Trust Barometer
- 34. Why Social Media? Facilitates Trust - Edelman Trust Barometer
- 35. Step One: Create a Digital Marketing Strategy
- 36. 1. Create Your Mission Example: Coca Cola
- 37. 2. Define your Audience What are their
- 38. 3. What are your goals? More
- 39. 4. Creating Content How to Produce Contagious
- 40. Tip One: Write a Great Headline “You
- 41. Tip Two: Take offline content online
- 42. Tip Three: Create Content for the Web
- 43. Tip Four: Create Evergreen Content Write content
- 44. Tip Five: Outsource Content Creation to your
- 45. Step Two: Implementing Marketing Tactics on the
- 46. How Do I Start with Social Media Marketing?
- 47. How Do I Start with Social Media Marketing? Blogging
- 48. How Do I Start with Social Media
- 49. How Do I Start with Social Media
- 50. How Do I Start with Social Media Marketing?
- 51. How Do I Start with Social Media
- 52. How Do I Start with Social Media
- 53. How Do I Start with Social Media
- 54. How Do I Start with Social Media Marketing?
- 55. How Do I Start with Social Media
- 56. How Do I Start with Social Media Marketing? Twitter Tools
- 57. How Do I Start with Social Media
- 58. How Do I Start with Social Media
- 59. How Do I Start with Social Media
- 60. Twitter – Case Study
- 61. Twitter – Case Study Include a
- 62. How Do I Start with Social Media Marketing?
- 63. YouTube Top Tips Create short
- 64. YouTube – Case Study How Do I Start with Social Media Marketing?
- 65. YouTube – Case Study Started with
- 66. LinkedIn Top Tips Participate in
- 67. How Do I Start with Social Media Marketing?
- 68. LinkedIn - Case Study How Do I Start with Social Media Marketing?
- 69. LinkedIn - Case Study Participated in an
- 70. How Do I Start with Social Media Marketing?
- 71. Slideshare Top Tips Upload Offline PowerPoint
- 72. Slideshare - Case Study How Do I Start with Social Media Marketing?
- 73. Slideshare - Case Study – Optimize for
- 74. Slideshare - Case Study Write a
- 75. How Do I Start with Social Media Marketing?
- 76. Pinterest Top Tips Create Boards that
- 77. Pinterest - Case Study How Do I Start with Social Media Marketing?
- 78. Pinterest - Case Study 1. Created
- 79. How Do I Start with Social Media Marketing?
- 80. Instagram Top Tips Make it personal and
- 81. Instagram - Case Study “Jamie Oliver”
- 82. Instagram - Case Study “Jamie Oliver”
- 83. How Do I Start with Social Media Marketing?
- 84. Top 5 Google+ Tips Long form content
- 85. Google+ - Case Study How Do I Start with Social Media Marketing?
- 86. Google+ - Case Study Builds credibility
- 87. Be Persistent! “Nothing in the world can
- 88. Want to Learn How to Create
Social media is changing how we communicate
Слайд 4 Challenge 1: Technology is Changing Rapidly but Humans are Slow to
Change
To reach 50 million users
Radio took 38 years
TV took 13 years
Internet took 4 years
iPod took 3 years
Facebook added over 200 million users in less than 12 months!
Слайд 8 Organisations that don’t adapt to the disruption are becoming extinct as
companies that adapt grow and thrive!
Слайд 10Challenge 5: Consuming the Velocity of Information
“Every two days we create
as much information as we did from the dawn of civilization up until 2003”
Eric Schmidt, 2010 (CEO of Google)
Слайд 17Social Media Marketing
What Social Media Marketing isn’t!
A one way conversation
Selling
Corporate speak
Слайд 18Social Media Marketing
What Social Media Marketing is!
Creating contagious multimedia content on
social media (Blogs, YouTube, Pinterest) to engage with prospects
Creating community by building fans, followers and tribes on social networks Facebook, Twitter and LinkedIn
Publishing and Promoting it on Social Networks
Let your followers crowd source your marketing through sharing on social networks
Creating community by building fans, followers and tribes on social networks Facebook, Twitter and LinkedIn
Publishing and Promoting it on Social Networks
Let your followers crowd source your marketing through sharing on social networks
Слайд 19Social Media Marketing Core Principles Building an online asset one piece
of content at a time
Слайд 35Step One: Create a Digital Marketing Strategy
Create a clear mission
Define your
audience
Know what your goals are
Create content and tactics to achieve those goals
Measure, manage and modify
Know what your goals are
Create content and tactics to achieve those goals
Measure, manage and modify
How Do I Start with Social Media Marketing?
Слайд 361. Create Your Mission
Example: Coca Cola
To refresh the world...
To inspire moments
of optimism and happiness...
To create value and make a difference.
To create value and make a difference.
How Do I Start with Social Media Marketing?
Слайд 372. Define your Audience
What are their problems?
How can you help them?
What
type of media do they like to receive?
How Do I Start with Social Media Marketing?
Слайд 383. What are your goals?
More readers and viewers of your information?
More
sales?
More brand recognition?
More sharing?
More brand recognition?
More sharing?
How Do I Start with Social Media Marketing?
Слайд 394. Creating Content
How to Produce Contagious Content for Your Target Audience
on a Social Web
How Do I Start with Social Media Marketing?
Слайд 40Tip One: Write a Great Headline
“You only have seconds to capture
attention before they click away to the next article”
How Do I Start with Social Media Marketing?
Слайд 41Tip Two: Take offline content online
PowerPoint presentations
Videos that are not on
YouTube
Articles that are buried in filing cabinets or newsletters
Articles that are buried in filing cabinets or newsletters
How Do I Start with Social Media Marketing?
Слайд 42Tip Three: Create Content for the Web
Create content built for skimming
and scanning
Examples
Bullet points
Sub-Titles
Compelling images
Examples
Bullet points
Sub-Titles
Compelling images
How Do I Start with Social Media Marketing?
Слайд 43Tip Four: Create Evergreen Content
Write content that will still be relevant
in 5 years!
How Do I Start with Social Media Marketing?
Слайд 44Tip Five: Outsource Content Creation to your Community
Creating content is time
consuming!
How Do I Start with Social Media Marketing?
Слайд 45Step Two: Implementing Marketing Tactics on the Major Social Media Channels
to Achieve Goals
How Do I Start with Social Media Marketing?
Слайд 48How Do I Start with Social Media Marketing?
5 Top Blog Tips
Create
Consistent, Contagious Multimedia Content
Include social media sharing buttons
Optimise for search engines
Promote to your fans and followers on your social networks
Make it easy for people to subscribe to your other digital assets including social channels and blog.
Include social media sharing buttons
Optimise for search engines
Promote to your fans and followers on your social networks
Make it easy for people to subscribe to your other digital assets including social channels and blog.
Слайд 51How Do I Start with Social Media Marketing?
Top 5 Facebook “Page”
Tips
Grow your fans by encouraging “likes”
Publish as a priority visual content
Engage and create community
Create custom tabs that help achieve Facebook goals
Integrate with your other social media channels
Grow your fans by encouraging “likes”
Publish as a priority visual content
Engage and create community
Create custom tabs that help achieve Facebook goals
Integrate with your other social media channels
Слайд 53How Do I Start with Social Media Marketing?
Facebook - Case Study
“Like”
to enter competition
Create a Facebook shop
Capture email subscribers
Events
House Rules
Livestream Facebook app
Include visual apps eg Instagram and Pinterest
Create a Facebook shop
Capture email subscribers
Events
House Rules
Livestream Facebook app
Include visual apps eg Instagram and Pinterest
Слайд 55How Do I Start with Social Media Marketing?
Top 5 Twitter Tips
Learn
the art of the headline (You only have 140 characters)
Grow your Twitter tribe
Engage with thought leaders and experts in your industry
Tweet news
Tweet content
Grow your Twitter tribe
Engage with thought leaders and experts in your industry
Tweet news
Tweet content
Слайд 57How Do I Start with Social Media Marketing?
Twitter Tools – Hootsuite
Managing
Twitter and my other social media accounts
Слайд 58How Do I Start with Social Media Marketing?
Twitter Tools – SocialOomph
Automation
for:
Publishing content to Twitter
Following people back with “direct messages”
Publishing content to Twitter
Following people back with “direct messages”
Слайд 59How Do I Start with Social Media Marketing?
Twitter Tools – Tweepi
Building
targeted followers on Twitter
Слайд 61
Twitter – Case Study
Include a link in your Twitter account to
your website or blog
Write an engaging description of your business or brand
Brand it
Add value to your community by tweet other interesting content as well as others
Automate content distribution
Use tools to build targeted tribes and community
Write an engaging description of your business or brand
Brand it
Add value to your community by tweet other interesting content as well as others
Automate content distribution
Use tools to build targeted tribes and community
How Do I Start with Social Media Marketing?
Слайд 63
YouTube Top Tips
Create short videos - 2 minutes or less
Optimize video
for search engines
Promote them on the Blog, Facebook and Twitter,
Promote them on the Blog, Facebook and Twitter,
How Do I Start with Social Media Marketing?
Слайд 65YouTube – Case Study
Started with a low budget
Videos were only 2
minutes
Used humour
Branded their YouTube channel
Produce content consistently
Promote on other social media
Used humour
Branded their YouTube channel
Produce content consistently
Promote on other social media
How Do I Start with Social Media Marketing?
Слайд 66
LinkedIn Top Tips
Participate in Groups
Use calls to action that capture
emails
Integrate and publish to LinkedIn via your other platforms such as your Blog and Slideshare account
Integrate and publish to LinkedIn via your other platforms such as your Blog and Slideshare account
How Do I Start with Social Media Marketing?
Слайд 69LinkedIn - Case Study
Participated in an industry group that matched their
target audience (retailers)
Didn’t sell but provided an educational ebook
Included a call to action
Captured emails and built a subscriber database
Didn’t sell but provided an educational ebook
Included a call to action
Captured emails and built a subscriber database
How Do I Start with Social Media Marketing?
Слайд 71
Slideshare Top Tips
Upload Offline PowerPoint presentations to Slideshare
Optimise for search engines
Publish and
Promote on your other social networks
How Do I Start with Social Media Marketing?
Слайд 73Slideshare - Case Study – Optimize for Search Engines
How Do I
Start with Social Media Marketing?
Слайд 74Slideshare - Case Study
Write a good description with keywords
Write enticing headlines
Publish
consistently
Make it easy for Google to find your content
Make it easy for Google to find your content
How Do I Start with Social Media Marketing?
Слайд 76Pinterest Top Tips
Create Boards that suit your product business categories
Link them
back to your other digital properties
Have some fun and make it less formal
Pin images from your website and blog
Build community and engagement by pinning and sharing other people’s images
Have some fun and make it less formal
Pin images from your website and blog
Build community and engagement by pinning and sharing other people’s images
How Do I Start with Social Media Marketing?
Слайд 78Pinterest - Case Study
1. Created Boards that are consistent with her
topics
Eg. Gardening, Cooking, Decorating
2. Uses high definition quality photos
3. Makes it personal – travel
4. Writes tempting descriptions
Eg. Gardening, Cooking, Decorating
2. Uses high definition quality photos
3. Makes it personal – travel
4. Writes tempting descriptions
How Do I Start with Social Media Marketing?
Слайд 80Instagram Top Tips
Make it personal and fun
Publish regularly
Create high quality photos
How
Do I Start with Social Media Marketing?
Слайд 82Instagram - Case Study “Jamie Oliver”
Jamie keeps it social (even includes
his kids)
Shares the photos on Facebook and Twitter
Photos are consistent with his message and brand
Publishes regularly and often (from his smart phone)
Shares the photos on Facebook and Twitter
Photos are consistent with his message and brand
Publishes regularly and often (from his smart phone)
How Do I Start with Social Media Marketing?
Слайд 84Top 5 Google+ Tips
Long form content is valued on Google+
Use “Circles”
to create targeted communities
Create in depth private discussions via “Hangouts”
Publish high quality images
Use the “+1” button to vote for content you like
Create in depth private discussions via “Hangouts”
Publish high quality images
Use the “+1” button to vote for content you like
How Do I Start with Social Media Marketing?
Слайд 86Google+ - Case Study
Builds credibility (2 million fans post)
High quality
images
Includes multimedia
Branded
Includes multimedia
Branded
How Do I Start with Social Media Marketing?
Слайд 87Be Persistent!
“Nothing in the world can take the place of persistence.
Talent will not,…Genius will not, Education will not; the world is full of educated derelicts…… Persistence and determination alone are omnipotent”
Calvin Coolidge - US President
Слайд 88 Want to Learn How to Create and Market your Online Brand
with Social Media?
http://www.amazon.com/Blogging-Smart-Way-Create-ebook/dp/B008UGCTMS
