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How the Seahawks Set a Winning Social Strategy презентация
Содержание
- 1. How the Seahawks Set a Winning Social Strategy
- 2. Housekeeping Listening / voice options Questions and chat room #SimplySeahawks Recorded webinar Post-webinar survey #SimplySeahawks
- 3. Kenton Olson #SimplySeahawks Kenton
- 5. What Does Winning Mean to the Seahawks on Social?
- 6. Moving the Needle
- 7. What We Don’t Do #SimplySeahawks
- 8. 3 Major Types of Social Campaigns #1 #2 #3 Conversion-Focused Reach-Focused Partnership-Focused
- 10. Website Conversions #SimplySeahawks
- 12. Reaching the Greatest Number of People #SimplySeahawks
- 14. Showing Partners Value #SimplySeahawks
- 15. The 3 Ways We Use #SocialAnalytics
- 17. Where Should We Focus Our Time? #SimplySeahawks
- 19. Which Content Is Doing Well? Which Isn’t? #SimplySeahawks
- 20. #3 Recap
- 21. Recapping for Corporate Partners #SimplySeahawks
- 22. Take Aways
- 23. How the Seahawks Win on Social
- 24. Where #SocialAnalytics Fits In #SimplySeahawks Analyze
- 26. About Simply Measured Simply Measured is the
- 27. About the Seahawks About the Seattle Seahawks
- 28. Thank You
Housekeeping Listening / voice options Questions and chat room #SimplySeahawks Recorded webinar Post-webinar survey #SimplySeahawks
Слайд 2Housekeeping
Listening / voice options
Questions and chat room
#SimplySeahawks
Recorded webinar
Post-webinar survey
#SimplySeahawks
Слайд 3
Kenton Olson
#SimplySeahawks
Kenton Olson
@kentono
Director of Digital Media &
Emerging Media for
Seattle Seahawks
Слайд 7What We Don’t Do
#SimplySeahawks
Competitive analysis
Sentiment analysis
One-size-fits-all analysis
Слайд 23How the Seahawks Win on Social
#1
#2
#3
#4
#5
Know what we want
Plan ahead
Measure results as we go along
Recap right
Use this campaign’s lessons in the next one
Слайд 24Where #SocialAnalytics Fits In
#SimplySeahawks
Analyze The Market
Define Strategy
Monitor & Respond
Publish &
Promote Content
Measure Performance
Optimize Tactics
Слайд 26About Simply Measured
Simply Measured is the most complete social analytics solution,
empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact.
#SimplySeahawks
Слайд 27About the Seahawks
About the Seattle Seahawks
The Seattle Seahawks joined the National
Football League (NFL) in 1976 as an expansion team. The Seahawks have won nine division titles and three conference championships. They are the only team to have played in both the American Football Conference (AFC) and the National Football Conference (NFC) championship games.
Seattle has appeared in three Super Bowls (Super Bowl XL, Super Bowl XLVIII and Super Bowl XLIX). The Seahawks defeated the Denver Broncos, 43-8, in Super Bowl XLVIII to win their first title. The team plays at CenturyLink Field in downtown Seattle and is owned by local businessman, investor, and philanthropist Paul Allen.
Seattle has appeared in three Super Bowls (Super Bowl XL, Super Bowl XLVIII and Super Bowl XLIX). The Seahawks defeated the Denver Broncos, 43-8, in Super Bowl XLVIII to win their first title. The team plays at CenturyLink Field in downtown Seattle and is owned by local businessman, investor, and philanthropist Paul Allen.
