Learn how algorithms will liberate search marketers to be more efficient and effective.
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How SEO technology and techniques will change in 2016 презентация
Содержание
- 1. How SEO technology and techniques will change in 2016
- 2. Agenda Big data problems facing SEO experts
- 3. About me Services Director at Vertical Leap
- 4. Multiple data sources
- 5. Data explosion “Every day, we create
- 6. The productivity imbalance
- 7. Big data is changing search marketing People + robots = force multiplier
- 8. Google Flu Trends Google’s flu predictor uses
- 9. The more big data we create, the more we need bots to manage it.
- 10. Cars will soon drive themselves
- 11. And robots will deliver orders
- 12. Think how many man hours Google Analytics saves you
- 13. A person can only do one thing at a time
- 14. People get tired
- 15. Computers versus people Multi-tasking, no fatigue*, no
- 16. Your website’s technical data Hierarchy URLs Words
- 17. Your competitor’s technical data Who else is
- 18. Companies are investing in native technology to replace manual labour
- 19. Multiple data points Population stats Impressions,
- 20. Apollo Insights - big data
- 21. All the data in one place
- 22. Collating page data from multiple sources in Apollo Insights
- 23. Creating a long-term visibility footprint graph
- 24. The evolution of automation
- 25. Multiple data sources
- 26. Thorough auditing 24x7
- 27. Search marketing intelligence
- 28. Algorithms are the future of marketing automation
- 29. Advisor algorithms
- 30. The combination of experts and algorithms is a powerful force multiplier
- 31. Actionable Insights
- 32. Turning manual processes into algorithms
- 33. Machine learning in our generation will be hampered by the Dunning Kruger effect
- 34. … until we teach them to develop their own will to make themselves smarter
- 35. Google’s TensorFlow is open source
- 36. Takeaways Collect all the data possible related
- 37. Vote How many data sources do
- 38. Vote How ‘on top’ of your
- 39. Vote Are you currently using any
- 40. Summary – questions please! 1 2
Agenda Big data problems facing SEO experts How this is changing search marketing Aggregating and presenting data Insights and algorithms Machine learning and artificial intelligence
Слайд 1How SEO technology and techniques will change in 2016
Steve Masters
Services Director
Vertical
Leap
Слайд 2Agenda
Big data problems facing SEO experts
How this is changing search marketing
Aggregating
and presenting data
Insights and algorithms
Machine learning and artificial intelligence
Insights and algorithms
Machine learning and artificial intelligence
Слайд 3About me
Services Director at Vertical Leap
Ex-journalist
I ran the launch promotion
on MSN in the late 90s for MSN Messenger
I once sold a domain name for $5000 two days after I registered it because someone thought of the same idea at the same time.
I met Brian May by accident - he directed me to my seat at a T'Pau concert ♫♪
I once sold a domain name for $5000 two days after I registered it because someone thought of the same idea at the same time.
I met Brian May by accident - he directed me to my seat at a T'Pau concert ♫♪
Слайд 5
Data explosion
“Every day, we create 2.5 quintillion bytes of data —
so much that 90% of the data in the world today has been created in the past two years alone.” IBM
Слайд 8Google Flu Trends
Google’s flu predictor uses search query volumes to track
the spread of influenza.
Слайд 15Computers versus people
Multi-tasking, no fatigue*, no breaks, accuracy, repetition, no emotion
*Battery
life notwithstanding
Слайд 16Your website’s technical data
Hierarchy
URLs
Words
Relevance
User flow
Layout
Mobile v desktop
Speed and tech factors
Слайд 17Your competitor’s technical data
Who else is ranking for your keywords?
Who’s going
up and who’s dropping?
Auditing
Backlink profile
Technical analysis
Content analysis
Comparative data
Auditing
Backlink profile
Technical analysis
Content analysis
Comparative data
Слайд 19Multiple data points
Population stats
Impressions, traffic, sales
Footfall
Time of year/day
Weather
Customer data
Previous year data
The competition
Слайд 36Takeaways
Collect all the data possible related to a website.
Make it easy
to report on and analyse that data.
Create automated process for analysing and advising on that data.
Liberate experts to do more creative work.
Create automated process for analysing and advising on that data.
Liberate experts to do more creative work.
Слайд 38Vote
How ‘on top’ of your data are you?
Not really sure
where to start
Have started looking at it but feeling overwhelmed
We have lots of data in various places but struggling to bring it together into one place
We are collating and starting to analyse
Totally all over it ☺
Have started looking at it but feeling overwhelmed
We have lots of data in various places but struggling to bring it together into one place
We are collating and starting to analyse
Totally all over it ☺
Слайд 39Vote
Are you currently using any form of algorithms to manage
your search marketing?
Yes
No
Don’t know
Yes
No
Don’t know
Слайд 40Summary – questions please!
1
2
3
4
5
To learn more, visit
www.vertical-leap.uk
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