in a Social, Mobile, Digital World
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Holy Crap! You Can Get Fired for Social Media Posts? презентация
Содержание
- 1. Holy Crap! You Can Get Fired for Social Media Posts?
- 2. Anthony Weiner Resigned From Congress… Due to
- 3. “39% of employers use
- 4. “43% have found
- 5. “19% have found info
- 6. “70% have rejected candidates
- 7. “Only 7% of Americans
- 8. States with Social Media Laws
- 9. Hi, I’m @EricTTung Social Media Manager @
- 10. So, How did I get here today?
- 11. The year was 1994
- 12. This was a cool album.
- 13. This was a new car.
- 14. This was probably most of you.
- 15. And this was the internet.
- 16. 1999, My First Website
- 17. 2005, Facebook
- 18. 2008, Twitter
- 19. 2008, GDF SUEZ Marketing Communications Telemarketing Promo Products Trade Shows Newsletters Google Ads Social Media
- 20. 2011, Social Media Specialist
- 21. 2012, Social Media Manager
- 23. What We’re Noodlin’ 1. Social Media is
- 24. Social Media is HUGE
- 25. Social Networking is
- 26. 25 million brands have facebook pages
- 27. 2.6 million brands have LinkedIn Company Pages
- 28. Facebook users share 4,750,000,000 pieces of content daily.
- 29. In a Single Day. 16 Years
- 30. 27% of Time Online is on Social. More than any other category.
- 31. 1 in 3 marriages in 2013 started online.
- 32. The media landscape is changing…
- 33. Francis vs. Benedict:
- 34. Bush ‘01 Obama ‘13
- 35. Maybe even no more newspapers…
- 37. 10% of organizations report an employee
- 38. Be Professional.
- 39. Be Nice. “We do not know the
- 40. "@calpizzakitchen black button ups are the lamest shit ever!!!."
- 41. Ex NFL Star, Brian Holloway
- 42. Estimated $20,000-$30,000 in Damage
- 44. What You Post Online… Lives Forever.
- 45. Reputation Management for Job Applicants
- 46. Over 90% of companies will use social media for hiring
- 47. Recruiters On Social At All-Time High
- 48. Social Networks Used for Hiring
- 49. 86% of Recruiters Likely to Look at Social Profiles
- 50. The Super Socials 86% of jobseekers are
- 51. People that found their last job via social..
- 52. 28% of Super Socials found their last job on a social network
- 53. 19% of all job seekers modify Facebook’s privacy settings 32% of Super Socials do.
- 54. 9% of all job seekers have connected
- 55. 11% of all job seekers have searched
- 56. How to Clean Up Social… (How not to be this guy)
- 58. What Do Recruiters Not Like Seeing?
- 59. Illegal Drug Use -78%
- 60. Sexual Posts -66%
- 61. Profanity -61%
- 62. Spelling/Grammar Errors -54%
- 63. Alcohol Consumption -47%
- 64. YES, 54% of recruiters said poor spelling
- 65. Clean Up Your F’in Language And learn you’re grammar.
- 72. Learn How To Spell
- 73. Religious Posts – 53% Neutral Political Posts – 62% Neutral
- 74. BUT.. That was a survey Try not to be “offensively political or religious”
- 75. Professional Orgs – 80%
- 76. Non-Profit Involvement – 66%
- 77. Does this mean you can never have fun again?
- 78. What You Need to Do Right Now!
- 79. Settings
- 83. Untag or Secure Your Photos
- 84. Get Rid of Facebook Drama
- 85. Check Out Your Groups
- 86. More Facebook Tips… Ask Friends to Remove content. Contact Facebook to remove content.
- 87. When You Think You’re Done… “View As” Public.
- 88. Update Your Work & Education Info
- 89. Yourself.
- 90. Yes, Images Too.
- 91. Check Links for professionalism. Look several pages
- 92. Yourself. Use Google “Me On The Web”
- 93. ”If you have something that you don't
- 94. Going the Extra Mile
- 95. Get on LinkedIn. Build Your Network Opportunities
- 96. “Your LinkedIn profile is your
- 97. Regularly one of the top 2-3 search results for your name.
- 98. Setting Up The Perfect Profile 1. Your
- 99. 5. Add all relevant contact info.
- 100. 10. Add a video or slideshow using
- 101. 11. Keyword load your Skills with terms
- 102. Expand Your Connections Use “People You May
- 103. Get on #Twitter. Stay on top of
- 104. Setting up the Perfect Twitter Profile 1.
- 105. Find Twitter Connections From Discover tab, click
- 106. 3 Ways To Use Twitter Learning: Utilizing
- 107. Establish a voice. Make connections. Great for Search Engines. Amazing for Job Applications. Blog.
- 108. Show The World You Mean Business. Register Your Domain.
- 109. If You’re Looking For a Job, Get Creative.
- 110. Meet Alec Brownstein In 2010, He was looking for a job…
- 111. He figured that ad execs googled themeslves…
- 112. When they did, the first ad they saw was from Alec.
- 113. Did it work? Targeted: Interviewed:
- 121. What You Should Do. Check Facebook Privacy
- 122. Thank You! All Networks: EricTTung Web: ericttung.com Email: Eric@EricTTung.com
Anthony Weiner Resigned From Congress… Due to inappropriate
Tweets How Can You Maintain A Good Reputation Online?
Слайд 2Anthony Weiner
Resigned From Congress…
Due to inappropriate
Tweets
How Can You Maintain A Good Reputation Online?
Слайд 9Hi, I’m @EricTTung
Social Media Manager @ BMC
Univ. Texas 05 Graduate
7 Years
in Social
145,000 Twitter followers
Forbes #33 Social Media Influencer
145,000 Twitter followers
Forbes #33 Social Media Influencer
Слайд 192008, GDF SUEZ
Marketing Communications
Telemarketing
Promo Products
Trade Shows
Newsletters
Google Ads
Social Media
Слайд 23What We’re Noodlin’
1. Social Media is Huge.
2. Online Reputation Oops.
3. Online
Reputation for Jobs.
4. How to Fix Your Social.
Facebook Privacy Settings
5. Extra Stuff You Should Do.
4. How to Fix Your Social.
Facebook Privacy Settings
5. Extra Stuff You Should Do.
Слайд 25
Social Networking is
HUGE.
World Populations
China 1,360M
India 1,241M
1,060M
560M
400M
USA 317M
Indonesia 249M
240M
Brazil 201M
Pakistan 185M
Nigeria 173M
150M
Слайд 3710% of organizations
report an employee who
has done something via
Social media that
damaged its reputation
Importance of Social Media
Слайд 39Be Nice.
“We do not know the total millions of dollars FedEx
pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position…
A hazard of social networking is people
will read what you write.”
Слайд 64YES,
54% of recruiters
said
poor spelling
& grammar
were
negative.. and only
said that photos
consuming alcohol were.
47%
Слайд 91Check Links for professionalism.
Look several pages deep.
Remove Pages from Google.
(Google “Remove
Pages from Google”)
Bury The Info.
Get more pages that talk about you (LinkedIn, YourName.com, etc).
Bury The Info.
Get more pages that talk about you (LinkedIn, YourName.com, etc).
Yourself.
Слайд 93”If you have something that you don't want anyone to know,
maybe you shouldn't be doing it in the first place.”
Eric Schmidt, Google Chairman
Eric Schmidt, Google Chairman
Слайд 95Get on LinkedIn.
Build Your Network
Opportunities Come To You
Industry Group Connections
Keep Resume
Up to Date
Read Industry News
Get Noticed on Google
Read Industry News
Get Noticed on Google
Слайд 96“Your LinkedIn profile is your online identity and should
be thought
of as the profile you build a reputation from,
not your online
resume.
- @KokaSexton, LinkedIn
Слайд 98Setting Up The Perfect Profile
1. Your name should only contain your
name
2. Catchy headline with keywords you want to be found for
3. Professional Photo
4. Reach at least 501 connections for social proof
Слайд 10010. Add a video or slideshow using LinkedIn’s new multimedia feature.
8.
Use keywords you want to be found for throughout your summary and profile
9. Write in the first person – this is not your resume or CV.
Слайд 10111. Keyword load your Skills with terms you want to be
endorsed for. Use branded terms when available.
Слайд 102Expand Your Connections
Use “People You May Know” on your Home Feed
Screen
Add your email address to search for personal contacts on LinkedIn.
Слайд 103Get on #Twitter.
Stay on top of news & trends
Follow People in
your field
Develop your Voice/Following
Connect with Brands
Connect with Celebs
Develop your Voice/Following
Connect with Brands
Connect with Celebs
Слайд 104Setting up the Perfect Twitter Profile
1. Interesting header image
2. Photo, clear,
centered.
3. Complete Name, Bio
4. Include Something Fun
5. Location listed
6. Posts regularly
Слайд 105Find Twitter Connections
From Discover tab, click on “Who to follow” to
find Twitter users similar to ones you currently follow.
From Discover Tab, click on “Find Friends” to connect email address. From mobile app, import contacts to find friends.
Слайд 1063 Ways To Use Twitter
Learning: Utilizing Twitter as a daily news
feed of critical and curated information
Helping: Adding back to that community with frequent engagement and helpful responses to friends, industry professionals and influencers.
Promoting: Promoting your work, of others in the industry.
Helping: Adding back to that community with frequent engagement and helpful responses to friends, industry professionals and influencers.
Promoting: Promoting your work, of others in the industry.
Слайд 107Establish a voice. Make connections.
Great for Search Engines.
Amazing for Job Applications.
Blog.
Слайд 113Did it work?
Targeted:
Interviewed:
Offers:
David Droga
Tony Granger
Gerry Graf
Ian Reichenthal
Scott Vitrone
David Droga
Gerry Graf
Ian Reichenthal
Scott
Vitrone
Ian Reichenthal
Scott Vitrone
Слайд 121What You Should Do.
Check Facebook Privacy Settings
Check Posts, Photos, Profile
Google Yourself.
Sign
up for Twitter, LinkedIn, and your domain.
Blog, blog, blog.
Provide Value. Be Yourself.
Blog, blog, blog.
Provide Value. Be Yourself.
