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Heineken презентация
Содержание
- 1. Heineken
- 2. HEINEKEN | A LONG AND PROUD HISTORY
- 3. HEINEKEN | A LONG AND PROUD HISTORY
- 4. HEINEKEN | A LONG AND PROUD HISTORY
- 5. HEINEKEN | TRULY GLOBAL PRESENCE
- 7. ORGANISATIONAL STRUCTURE EXECUTIVE BOARD EXECUTIVE BOARD
- 8. OUR EXECUTIVE TEAM
- 10. DESPERADOS, SOL, AFFLIGEM AND CIDERS COMPLEMENT OUR
- 11. OWNERSHIP STRUCTURE AND STOCK EXCHANGE LISTING FEMSA
- 12. LEAD BY COOL MARKETING & INNOVATION
- 13. INNOVATION IS AT THE HEART OF
- 14. The International Head Office of Heineken:
Слайд 2HEINEKEN | A LONG AND PROUD HISTORY & HERITAGE
1864
1869
1886
1889
Fermentation1 – брожение;
A-yeast2
Слайд 5HEINEKEN | TRULY GLOBAL PRESENCE
Our aim is to be a leading
Слайд 7ORGANISATIONAL STRUCTURE
EXECUTIVE BOARD
EXECUTIVE BOARD
(FROM 1 JULY EXECUTIVE TEAM)
OPCOS / JOINT
REGIONS
FUNCTIONS
Слайд 10DESPERADOS, SOL, AFFLIGEM AND CIDERS COMPLEMENT OUR GLOBAL BRAND PORTFOLIO
PASSION FOR
OVER 250 BEER AND CIDER BRANDS
OUR FLAGSHIP BRAND, HEINEKEN®, IS THE WORLD’S LEADING INTERNATIONAL PREMIUM BEER
HEINEKEN | BREWING GREAT BEERS, BUILDING GREAT BRANDS
Слайд 11OWNERSHIP STRUCTURE AND STOCK EXCHANGE LISTING
FEMSA
PUBLIC
PUBLIC
HEINEKEN HOLDING N.V.
HEINEKEN N.V.
SUPERVISORY BOARD
EXECUTIVE BOARD
GLOBAL
REGIONAL MANAGEMENT
OPERATING COMPANIES
37.463%
33.356%
L’ARCHE GREEN N.V.
51.709%
12.532%
50.005%
BOARD OF DIRECTORS
14.935%
Слайд 12LEAD BY COOL MARKETING & INNOVATION
HEINEKEN IS COMMITTED TO
9.2% INNOVATION RATE UP FROM 7.7% IN 2016
PARTNERSHIP WITH JAMES BOND, 0.5BN SPECIAL EDITION BOTTLES AND ACTIVATED IN 90 MARKETS
WIN WITH LOW AND NO ALCOHOL, RADLER 2.0% IN 45 MARKETS ACROSS 5 CONTINENTS, 0.0% BEER NOW IN 10 MARKETS
1.9BN EUROS REVENUE FROM INNOVATION
UEFA CHAMPIONS LEAGUE ACTIVATED IN 109 MARKETS
RUGBY WORLD CUP 2015, WORLDWIDE PARTNER OF BIGGEST EVER TOURNAMENT. FINAL WATCHED BY MORE THAN 120 MILLION FANS
Слайд 13INNOVATION IS AT THE HEART
OF OUR COMPANY STRATEGY
DELIGHTING OUR CONSUMERS
WE WORK TO CONTINUALLY SURPRISE AND EXCITE OUR CONSUMERS AND MEET CHANGING CONSUMER PREFERENCES
INNOVATION CONTRIBUTING €1.9 BILLION OF REVENUES IN 2015
GLOBAL & LOCAL INNOVATIONS
Слайд 14The International Head Office of Heineken:
Visiting address:
Tweede Weteringplantsoen 21
1017 ZD Amsterdam
Netherlands
Tel:
The Head Office of "United Breweries Heineken":
193230, St. Petersburg, ul. Telman 24 A
125040, Moscow, ul. Pravda 26
Russia
Tel: +7 (800) 234 51 21
