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Guided Search explained презентация
Содержание
- 1. Guided Search explained
- 2. Average Pinterest user Over 70 million users
- 3. Financial benefits of using Pinterest 1 pin
- 4. 750 million boards 30 billion pins The
- 5. New Guided Search Released on 24 of
- 6. How does it work in practice 1.
- 7. Pinterest Search Engine Algorithm Note: Board’s titles,
- 8. Pinterest Search Engine Algorithm Keywords in the
- 9. Businesses that should use Pinterest Fashion Home/garden
- 10. Thank you for watching! Find me on
Average Pinterest user Over 70 million users 80% are women 50% have children Majority are 25 - 44
Слайд 2Average Pinterest user
Over 70 million users
80% are women
50% have children
Majority are
25 - 44
Слайд 3Financial benefits of using Pinterest
1 pin = 2 visits = 6
pageviews = 10 re-pins =
78 cents (46p)
78 cents (46p)
Слайд 4750 million boards
30 billion pins
The figure has grown by 50% within
the last 6 months (Pinterest has been expanding into more languages)
75% of usage is on mobile devices
75% of usage is on mobile devices
A few interesting stats
Слайд 5New Guided Search
Released on 24 of April 2014
for Android and iOS
Pinterest’s CEO Ben Silbermann said: “Pinterest after all is about discovering things that you didn’t even know are out there.”
Guides users from a broad term to potential answers
Слайд 6How does it work in practice
1. User writes down the keyword
2.
Pinterest displays the categories (tags) to narrow
down the search
3. User can choose more than one of those possibilities
4. The most relevant pins appear below
3. User can choose more than one of those possibilities
4. The most relevant pins appear below
Слайд 7Pinterest Search Engine Algorithm
Note: Board’s titles, captions and comments are used
to establish categories (tags)!
Keywords in pins descriptions (at the beginning of this description)
Keywords in the boards’ names and their descriptions (boards should have a broad keywords)
Keywords in pins descriptions (at the beginning of this description)
Keywords in the boards’ names and their descriptions (boards should have a broad keywords)
Слайд 8Pinterest Search Engine Algorithm
Keywords in the name of a picture/file
Number of
re-pins matters
Short descriptions = more re-pins
Keyword density doesn’t matter
Short descriptions = more re-pins
Keyword density doesn’t matter
Слайд 9Businesses that should use Pinterest
Fashion
Home/garden design
Food and beverages
Household
Weddings/events
Travel
Arts and crafts
Children-related products
Слайд 10Thank you for watching!
Find me on Twitter @JoannaLangier
For more detail on
Pinterest’s Guided Search read
the blog post here
