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Growth Hacking презентация
Содержание
- 1. Growth Hacking
- 2. What is a Growth Hacker? What my
- 3. First “official” Growth Hack...1996
- 4. 2 dimensions of Growth Hacking Growth Hacks
- 5. I spend my time with... Agile Product
- 6. Be Agile
- 7. Adapt Product-Market Fit Listen to customer touch-points
- 8. Build innovation submarines No dependencies No questions No hassle
- 9. Are your Analytics data valid? Colors don´t
- 10. Product Marketing is hard work! Be feature-addicted…
- 11. User Onboarding: Love at first sight Define
- 12. Tech-savy marketer unicorns Recruit small enterpreneurs
- 13. You´re the Coach...
- 14. Never get tired…. nicht müde werden maratho0n
- 15. Use engineers, only if necessary Use standard tools Don´t reinvent the wheel
- 16. Internal search
- 17. Use Customer Reviews
- 18. Use numbers of users...
- 19. Send “private” mails “Sent from my iPhone”
- 20. Focus on Screens, Not Devices
- 21. Focus on user-data
- 22. Visualize your funnel
- 23. Clean up your email list
- 24. Use Q&A sites for getting traffic
- 25. No Google stars, yet?
- 26. Artificial Shortage
- 27. Make the best welcome mail
- 28. Start the AB-testing engine
- 29. Be social - start sharing... Be part of the community!
- 30. Incentivate your users Free Months are not expensive! Progress bars ...
- 31. Trigger Notifications Find emotional moments (good/bad)
- 32. Create a free offer or free ebooks ...
- 33. “Powered by link”
- 34. Tell a friend
- 35. Find your Aha-moment? Twitter: 30 Follower...
- 36. Is your product really easy? Yes? Then no tutorials are necessary!
- 37. Use Live Chat Tools
- 38. Exit Intend Popups
- 39. Integrate in other products
- 40. People love customizing
- 41. Use your standard-mails... All online-shops send it
- 42. Start affiliate programs Zanox, Affili.net, ...
- 43. Use new marketing tools Twitter Ads Retargeting Offline Sponsorships (Backlinks…;-)) ...
- 44. Money comes after Product Usage
- 45. Start your own project Learning by doing
- 46. Use Coupons But thrifty!
- 47. Build personas
- 48. “Life is like riding a bicycle, to
What is a Growth Hacker? What my parents think I do What my friends think I do What my clients think I do What society thinks I do What I think
Слайд 2What is a Growth Hacker?
What my parents think I do
What my
friends think I do
What my clients think I do
What society thinks I do
What I think I do
What I actually do
Слайд 42 dimensions of Growth Hacking
Growth Hacks
Ideas how to gather & hold
users
Build a Growth Hacking environment
Agile Organization
User-centric
data driven
no limits
Growth Hacker
Growth Manager
Слайд 5I spend my time with...
Agile Product teams
Build innovation offside first
Find Product-Market
Fit
Valid data for valid decisions
Feature Marketing
Onboarding!
Build the best team
Valid data for valid decisions
Feature Marketing
Onboarding!
Build the best team
Слайд 7Adapt Product-Market Fit
Listen to customer touch-points & competition
Build, adapt, adapt, adapt
...
Never compete with FREE….
Never compete with FREE….
Слайд 9Are your Analytics data valid?
Colors don´t matter...
AB-Test only what really has
impact
“Easiness/time saving“ vs. „pricing”
Customer Funnel data! #hardwork
Big Data, Data Warehouse - WTF!
“Easiness/time saving“ vs. „pricing”
Customer Funnel data! #hardwork
Big Data, Data Warehouse - WTF!
Valid data for valid decisions
Слайд 10Product Marketing is hard work!
Be feature-addicted…
Be authentic – let your developers
talk…
Internal / External discipline
Find the right speech/language
Be you!
The product is the best ad-channel!
Internal / External discipline
Find the right speech/language
Be you!
The product is the best ad-channel!
Слайд 11User Onboarding: Love at first sight
Define Goals: Paid/Registered vs. Active users
Really
warm welcome + friendly reminders…
Easiness is the key…
Trigger Mails & Incentivation rock…
New vs. Existing users
Burned email lists ;-(
FAQ rocks, also for SEO
Spread Product/Tech-Knowledge internally
Easiness is the key…
Trigger Mails & Incentivation rock…
New vs. Existing users
Burned email lists ;-(
FAQ rocks, also for SEO
Spread Product/Tech-Knowledge internally
Слайд 48“Life is like riding a bicycle, to stay balanced you must
keep moving.” - Albert Einstein
Follow me
@lennarz
Check out my new project:
www.growthhackerlove.com
Download my eBook
http://hammr.de/startplatz
