@MonicaWright
Jim Carney
Content Marketing Manager at Ektron
@JimmCarney
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Google Hummingbird: What It Means and What You Can Do About It презентация
Содержание
- 2. Hello! Monica Wright Director of Audience Engagement
- 3. How Do Search Engines Work?
- 4. The Old Way
- 5. PERIODIC TABLE OF SEO ELEMENTS & GUIDE TO SEO searchengineland.com/seotable
- 6. Index vs. Refresh vs. Algorithm
- 8. Targeted content farms churning out low quality
- 9. Targeted spammy links.
- 10. FAQ: ALL ABOUT THE NEW GOOGLE HUMMINGBIRD ALGORITHM Emphasis on “Entity Search”
- 11. Knowledge Graph Learn More: Google Knowledge Graph
- 12. Semantic MarkUp
- 13. Personalized Search
- 14. Instant Answers
- 15. Mobile Matters, But… you don’t need a
- 16. What Mobile Visitors Want GOOGLE SURVEY
- 17. What This Means For Your Content Strategy
- 18. Google Encryption of Keywords
- 19. Less Keywords, More Engagement
- 21. How to Get Started
- 22. Think Questions, Not Keywords
- 23. Provide Value
- 24. Build Buyer Personas
- 25. Think Like A Brand
- 26. Think Beyond Text
- 27. Think Beyond Your Site
- 28. 4 More Ways… Use rich snippets
- 29. Status Update in 17 SECONDS!
- 30. G+ Authorship
- 31. You Could Just Ask www.helpmewrite.co Quora G+ Communities Reddit…
- 32. How To Track Success
- 33. Minutia Old-school keyword rankings aren’t going to
- 34. Results are not rankings. Results are results.
- 35. Takeaways
- 36. THANKS! @MonicaWright / @SEngineLand @JimmCarney #EktronSynergy @Ektron
Hello! Monica Wright Director of Audience Engagement at Search Engine Land and Marketing Land @MonicaWright Jim Carney Content Marketing Manager at Ektron @JimmCarney
Слайд 2Hello!
Monica Wright
Director of Audience Engagement at Search Engine Land and Marketing
Land
@MonicaWright
@MonicaWright
Слайд 8Targeted content farms churning out low quality articles. Some sites were
producing over 7,000 articles per day!
Слайд 15Mobile Matters, But…
you don’t need a mobile site to rank better,
however…
a site with problems for smartphone searches on Google may not rank as well
it’s more about what happens after the mobile search…
a site with problems for smartphone searches on Google may not rank as well
it’s more about what happens after the mobile search…
Слайд 16
What Mobile Visitors Want
GOOGLE SURVEY REVEALS
WHAT USERS WANT FROM MOBILE
SITES
by Greg Sterling
by Greg Sterling
Слайд 284 More Ways…
Use rich snippets
Verify and implement Google+ brand page
Don’t
forget Google+ authorship
Remember social media sharing, onsite and off…
Remember social media sharing, onsite and off…
Слайд 33Minutia
Old-school keyword rankings aren’t going to work because of…
Personalization
Geotargeting
(Not Provided)
Google Keyword
Tool retired in 2013
Possible inaccurate data in WMT
Possible inaccurate data in WMT
SEO REPORTING: It’s Time We Get Away From the Minutia & Focus On What Matters by Janet Driscoll Miller
