Cindy Laning
laning@google.com
Strategic Partnership Manager
Tim McLain
tmclain@netsertive.com
Senior Marketing Manager
netsertive.com
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Google 2014 Holiday Trends презентация
Содержание
- 1. Google 2014 Holiday Trends
- 2. #AssertiveOnline My Business is #AssertiveOnline with @Netsertive Twitter Q&A
- 3. 5 key trends for holiday 2014
- 4. 1 Online engagement will be paramount to holiday success
- 5. Looking back: Mobile during 2013 holiday
- 6. 60% of total digital media time spent mobile milestones:
- 7. mobile milestones: 38% of total traffic
- 8. Mobile plays a crucial role in shopping research, beyond m-commerce
- 9. Lead consumers to your store
- 10. 40% of purchases are made crossing channels
- 11. Give customers what they are looking for instantly
- 12. Be personal
- 13. Be present
- 14. Seasonal automotive trends Source: Google Internal Data, 2013
- 15. Automotive: New model spikes research Sources: Google Trends & Google Keyword Planner
- 16. 1 Tent pole events will no longer be a single day
- 17. Black Friday turns gray…
- 18. Thanksgiving Day Black Friday Cyber
- 19. EARLY START 29% of shoppers will have started holiday shopping before Halloween
- 20. Match the customer demand calendar
- 21. Home furnishings trends Sources: Google Trends & Google Keyword Planner
- 22. 1 More opportunities to influence always connected consumers
- 23. daily time spent with digital 2010
- 24. 76% using online resources
- 25. 78% of consumers
- 26. 5 12 2010 2013 Influence shoppers before they visit your store
- 27. Audio video installation trends Sources: Google Trends & Google Keyword Planner
- 28. Retailers and Store Visits 69%
- 29. Create useful content Engage with the connected consumers
- 30. Create informative content
- 31. 1 Fewer store visits but more value per visit
- 32. 2010 2013 38 17 fewer visits to store… Footsteps in billions (Nov-Dec)
- 33. $681 $783 2010 2013
- 34. …which makes each visit
- 35. Measure cross channel impact In-Store Visit Beta
- 36. 1 Pricing & shipping will drive purchases
- 37. 92% are checking online for best prices
- 38. #1 comparing prices is the number 1 reason smartphone owners search in-store
- 39. 8 out of 10 will wait…
- 40. The Faster, The Better When buying
- 41. Procrastinators Get One More Day to Ship 2-Day shipping Overnight shipping
- 42. (Just don’t over-promise and under-deliver)
- 43. Top Holiday Trends for 2014
- 44. 1 Happy holidays from Google & Netsertive!
- 45. Google 2014 Holiday Trends
#AssertiveOnline My Business is #AssertiveOnline with @Netsertive Twitter Q&A
Слайд 1Google 2014 Holiday Trends
5 Internet Secrets That Will Make or
Break Your Season
Слайд 5
Looking back: Mobile during 2013 holiday
5
toys bought per second on mobile
devices on
Amazon
Amazon
35%
Of website
traffic in
Q4 ‘13 was mobile
40%
Black Friday
e-commerce purchases
on mobile
Слайд 9
Lead consumers to your store or website
Research
online
=
Search Marketing
Ad
Compare online,
touch
in-store
=
Search Marketing
Ad
=
Search Marketing
Ad
Слайд 18
Thanksgiving Day
Black
Friday
Cyber
Monday
Black Friday Query Demand
Black Friday
Query Demand
+27%
Consumers are
researching BF information/deals earlier each year
Слайд 25
78%
of consumers are not loyal to a particular brand
And they are open to influence…
57%
of holiday shoppers don’t have a specific products or brand in mind when they begin their holiday shopping
Слайд 28
Retailers and
Store Visits
69%
YouTube
64%
Twitter
61%
*Stated influence of media touchpoints for
recent purchasers when making a decision to purchase
**Top 3 roles of YouTube as stated by recent purchasers of auto vehicles, beauty products and smartphones
Word of Mouth
74%
Слайд 33
$681
$783
2010
2013
…but more purposeful
ecomm +57%
offline +13%
Note – Slide Animates
retail sales in $billions
(Nov-Dec)
Слайд 35Measure cross channel impact
In-Store Visit Beta
Enables advertisers to measure how Google
Search traffic is driving store visits across mobile, tablet and desktop devices.
In-Store Transaction Beta
Effectively measurement of offline sales driven by AW clicks through importing offline point-of-sale transaction data into the Adwords interface.
Слайд 40
The Faster, The Better
When buying online, if a product is available
from multiple retailers at the exact same price, would any of the following shipping offers sway your purchase decision?
Слайд 43
Top Holiday Trends for 2014
Online engagement will be paramount to holiday
success
Tent pole events will no longer be a single day
More opportunities to influence always connected consumers
Fewer store visits but more value per visit
Pricing & shipping drive purchasing
Tent pole events will no longer be a single day
More opportunities to influence always connected consumers
Fewer store visits but more value per visit
Pricing & shipping drive purchasing
Google 2014 Holiday Trends
Слайд 45Google 2014 Holiday Trends
5 Internet Secrets That Will Make or
Break Your Season
Cindy Laning
laning@google.com
Strategic Partnership Manager
Tim McLain
tmclain@netsertive.com
Senior Marketing Manager
netsertive.com
