GlassUp. Much more to see презентация

Stock market values, breaking news
Calendar events
The words of their friends to the deaf
Driving directions to the drivers
City tour information to the travelers
Painting captions in the museums
Subtitles of movies or at theaters
Flight data to airplane model lovers
Street signs and menus translations in Beijing
The Linkedin profile of your meet up
Patient’s heartbeats to the surgeon
Mileage and speed to a sportsman
Performance in reality games
Domotics data at need …
… WHATEVER THE CREATIVITY OF
DEVELOPERS COMMUNITY WILL COME UP WITH

bikers, ...
Deaf
Theaters, cinemas, museums, tourist places

Trade shows, exhibitions

Surgeons
Customized products for warehouses, maintenance, etc.

electronics with touch sensors control

An SDK and API available to SW Developers Community to create a set of revolutionary apps for smartphone (iOS, Android, Win8) and allow to get the information directly on GlassUp device in real-time.
A GlassUp Store to enable user to download apps from the web

The Ecosystem

Ux

under preparation with Eyewear company)
Expected weight 70gr, material to be defined
What it contains
A patented sophisticated optical system
An electronic circuit with Accelerometer, Compass, Ambient Light Sensor
320x240 display resolution
Bluetooth connectivity (Low Energy version)
What you see
Monochromatic messages and icons on a transparent background
Near the center of the Field of View, no eye-strain
320x240 display resolution
How it works
One day battery use time
A wide set of apps: Android, iOS and later on Windows
Touch controls on the frame to select on a menu and submenus
Automatic light control, optimized for all viewing conditions

Specifications

kind of products


A market research we made among 1,000 US citizens showed that one out of four was interested


In May 2013 Credit Suisse released a report forecasting a $30B / $50B market for wearable technology in the next two / three years. Sport should prevail in unit terms, and health/medical device in value.

Business Insider May 2013 research: “…Google Glass will reach 21 Million Annual Unit Sales by Year-End 2018”

and annoying (display up-right)
Recon Instruments: Recon Jet, display based, low-right position
Epson Moverio: BT-100: big and heavy
Lumus: only technology vendor, claiming ready since 2005, but not launched yet
Vuzix: movies only
… Oakley, Laster, Olympus, Sony,
… Digilens, Microsoft Fortaleza, …

Price / Complexity

Bulky

Competition

Mentor: Luca Escoffier (Freelance)
Business development & Sales: Alfio Giuffrida (Freelance)
Optical Team 1: Gianluigi Tregnaghi (Co-Owner), Fabrizio Liberati (Opto Service), Alessio Zanutta (INAF), Sara Mautino (Freelance)
Optical Team 2: Tommaso Occhipinti, Fabio Frassetto, Ivan Capraro (Adaptica)
R&D Director: Fabio D’Alessi (SI14)
HW: Stefano Bianconi and his team (SI14)
SW: Alberto Scarpa and his team (SI14)
Product Engineering, Manufacturing and Logistics: Fabio Patron (Si14)
Marketing & Communications: Giovanni Contini, Joseph Bradley, Claudio Forte, Calogero Bruno (Students), Jennifer Sofia Catalano (Freelance)

The Team

display information, icons, picture directly on the lens with a transparent background, in other words through the same lens you can see the reality around you and the digital information received from external source in overlay mode. In practice, the purpose of our patent is to allow the user to see the messages near the center of the visual field: while I'm talking with you, the message will not cover your face, but it will appear to me on your shoulder. 
In comparison, other solutions will show the same message on your shoes or on the ceiling, because their technology is not transparent they need to push it aside otherwise it will cover your view.  Looking frequently at the ceiling or at the floor is very tedious, people who have tried those solution often take them off after a minute.

Patent Overview

Beta prototype: 90% done
Electronic circuit tuning: 80% done
SDK/API to partners & developers: July 2013 – Sep. 2013.
New frame design: August 2013
New prototype: September 2013
Industrialization for pre-series production: Q4 2013
Pre-series on the market for selected partners and early adopters: Q1-2014
Global(*) Market Launch: Q2-2014

(*) depending on Partners agreements

partners will be found.

Currently we have met several players both in Italy and worldwide in different sectors: Telecommunications, Eyewear, Exhibitions, Museums, Theaters, Fitness and Wellness, Logistics etc.

Some of them can act as distributors to sell to final customers and may start their own Marketing campaign to sell GlassUp device at their point sale.

Other channels:
Consumer Electronics stores
International Distribution Company focused on different market or geography
e-commerce via popular internet market place

requests.
Average gross sales unit price is estimated at € 200.
Unit cost estimated at € 100.
Marketing costs are estimated at € 10 per unit.
General Expense is for admin, consultancy and the like.
Amortization is 20% (5 years) of the cumulative investment.
Taxation is estimated at 35% of income.

Financials - Assumptions

100k for the app development
€ 100k for marketing phase 1
2014:
€ 200k for additional specific apps development
€ 500k for working capital and
€ 300k for marketing Q1-2014

Other funding sources:
pre-selling the eyeglasses (crow funding) at a discounted cost,
Advanced payment at discounted price in exchange for exclusivity for specific sectors / countries.

the industrialization
Produce pre-series (few hundreds)
Plan by priority other products evolution for the general market (camera, earphone, binocular, prescription lenses, Windows, ...) and those for specific niches (medical, museums, motorbike helmets, ...)

Partnerships
Show the prototype to the potential industrial partners, mainly in the eyewear and telecommunications sectors, and seek one or more partnerships
Close minor agreements related to other sectors and markets

Funding
Crowdfunding , EU contribution, pre-sales
External investment only tied to strategic partnerships

App Market
Define the best strategy to maximize the development of apps; developer competitions, support to niches, open platform, ...
Study how to leverage the apps in order to sell the product, and vice-versa

Next Steps