Презентация на тему Full Funnel Account-Based Marketing

Презентация на тему Full Funnel Account-Based Marketing, предмет презентации: Маркетинг. Этот материал содержит 47 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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Full Funnel Account-Based Marketing


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Full Funnel Account-Based Marketing



David Myers
Product Manager, Marketo



Mike Telem
VP Product Marketing, Marketo

Engaging key targeted accounts everywhere


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Overview

Defining Account-Based Marketing (ABM)
3 Steps to ABM
Real-Life Examples
Full Funnel Account-Based Marketing
Advanced Topics
How to Get Started


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What stage are you at with Account-Based Marketing?

Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step


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Account-Based Marketing (ABM)

“Focus on those accounts most likely to generate revenue.”
Target prospects based on Industry,
Revenue and Named Accounts.


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Should you engage them all?


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What is Account-Based Marketing?

In one word… It’s

FOCUS



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ABM = Focus = Better Resource Utilization = Results
Identifying high value, target accounts
Engaging them in every channel
Analyzing results and optimizing engagements
Generating more qualified leads
Driving attributed revenue


Account-Based Marketing (ABM)


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3 Steps to Account-Based Marketing

Identify high value accounts
Execute targeted campaigns
Measure and optimize


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Financial

SAP Users

High Schools

Your Customized
Named Account List

Mid-West Target Accounts
Top 50 Retail Accounts
Key Enterprise Accounts
Existing Customers
Prospects using Specific Technology

Identify your Target Accounts


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Apprenda (Individual Banks)

Visitors from Barclays

Visitors from UPS

Apprenda is the leading enterprise Platform as a Service (PaaS) powering the next generation of enterprise software development in public, private and hybrid clouds.


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Apprenda (Individual Banks)

Visitors from Barclays

Visitors from UPS

Apprenda is the leading enterprise Platform as a Service (PaaS) powering the next generation of enterprise software development in public, private and hybrid clouds.

Up to 50% click-through rates


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Tufin (Finance Vertical)

Tufin is the market leader of Security Policy Orchestration and automates and accelerates network configuration changes while maintaining security and compliance.


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Tufin (Finance Vertical)


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Tufin (Finance Vertical)


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Tufin (Finance Vertical)


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Identified over 70% of key targeted accounts
50% engagement rates in a single day

Tufin (Finance Vertical)


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Marketo (Ads)


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Marketo (Ads)


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Marketo (Ads)

These Ads drove 2x more lead conversions
117% increase yr./yr. in qualified leads


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Marketo (Ads)

Lead MGMT for Enterprise
Generate New Customers.
Step-by-Step Guide to Nurture Leads
Marketo.com

Marketing For High Ed
Increase Enrollment & Engagement.
Download Free Report to Learn More.
Marketo.com/Higher-Education


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SchoolDude (Colleges and Schools)

Personalized for Members of the NCA

Personalized for existing customers

SchoolDude is the nation's leading provider of on-demand operations management solutions for educational professionals.


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SchoolDude (Email Targeted Schools per District)

Local District Case Study Email


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Measure, Learn & Optimize


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For Sales - Measure, Learn & Optimize



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What is your best channel for Account-Based Marketing?
Email
Social
Web
Advertising


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Your target accounts are at different stages & channels in the funnel
Sales Cycle Stage
Anonymous >> Known >> Opportunity >> Customer
Channels
Ads | Email | Web | Mobile | Social


Full Funnel Account-Based Marketing


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Full Funnel Account-Based Marketing



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Full Funnel Account-Based Marketing

Ads
Web
Email
Mobile
Offline



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Upload your Target Accounts


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Execute Campaigns


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Execute Campaigns


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ABM + Stakeholders


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ABM + Stakeholders


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Targeting Stakeholders in Key Accounts

ABM
+ stakeholders


President

CFO

CIO

Bus. Dev.


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Targeting Stakeholders in Key Accounts


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1:1 ABM Personalization


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Key Takeaways


FOCUS
Full Funnel Account-Based Marketing
Identify Accounts > Execute Campaigns > Optimize



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Getting Started

Where to start?
Identify high yield targets
Execute campaigns
Measure and Optimize



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Thank you

Ebook: Why your Demand Gen Plans Needs Account-Based Marketing

Contact us: mtelem@marketo.com / dmyers@marketo.com
For more info: www.marketo.com/personalization


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