- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
Full Funnel Account-Based Marketing презентация
Содержание
- 1. Full Funnel Account-Based Marketing
- 2. Full Funnel Account-Based Marketing
- 3. Overview Defining Account-Based Marketing (ABM) 3 Steps
- 4. What stage are you at with Account-Based
- 6. Account-Based Marketing (ABM) “Focus on those
- 7. Should you engage them all?
- 8. What is Account-Based Marketing? In one word… It’s FOCUS
- 9. ABM = Focus = Better Resource Utilization
- 11. 3 Steps to Account-Based Marketing Identify high value accounts Execute targeted campaigns Measure and optimize
- 12. Financial SAP Users High Schools Your Customized
- 14. Apprenda (Individual Banks) Visitors from Barclays Visitors
- 15. Apprenda (Individual Banks) Visitors from Barclays Visitors
- 16. Tufin (Finance Vertical) Tufin is the
- 17. Tufin (Finance Vertical)
- 18. Tufin (Finance Vertical)
- 19. Tufin (Finance Vertical)
- 20. Identified over 70% of key targeted
- 21. Marketo (Ads)
- 22. Marketo (Ads)
- 23. Marketo (Ads) These Ads drove 2x more lead conversions 117% increase yr./yr. in qualified leads
- 24. Marketo (Ads) Lead MGMT for Enterprise Generate
- 25. SchoolDude (Colleges and Schools) Personalized for Members
- 26. SchoolDude (Email Targeted Schools per District) Local District Case Study Email
- 28. Measure, Learn & Optimize
- 29. For Sales - Measure, Learn & Optimize
- 30. What is your best channel for Account-Based Marketing? Email Social Web Advertising
- 32. Your target accounts are at different stages
- 33. Full Funnel Account-Based Marketing
- 34. Full Funnel Account-Based Marketing Ads Web Email Mobile Offline
- 36. Upload your Target Accounts
- 37. Execute Campaigns
- 38. Execute Campaigns
- 40. ABM + Stakeholders
- 41. ABM + Stakeholders
- 42. Targeting Stakeholders in Key Accounts ABM + stakeholders President CFO CIO Bus. Dev.
- 43. Targeting Stakeholders in Key Accounts
- 44. 1:1 ABM Personalization
- 45. Key Takeaways FOCUS Full Funnel Account-Based
- 46. Getting Started Where to start? Identify high yield targets Execute campaigns Measure and Optimize
- 47. Thank you Ebook: Why your Demand
Full Funnel Account-Based Marketing
David Myers Product Manager, Marketo
Mike Telem VP Product Marketing, Marketo Engaging key targeted accounts everywhere
Слайд 2Full Funnel Account-Based Marketing
David Myers
Product Manager, Marketo
Mike Telem
VP Product Marketing,
Marketo
Engaging key targeted accounts everywhere
Слайд 3Overview
Defining Account-Based Marketing (ABM)
3 Steps to ABM
Real-Life Examples
Full Funnel Account-Based
Marketing
Advanced Topics
How to Get Started
Advanced Topics
How to Get Started
Слайд 4What stage are you at with Account-Based Marketing?
Just interested in the
topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step
Слайд 6Account-Based Marketing (ABM)
“Focus on those accounts most likely to generate revenue.”
Target prospects based on Industry,
Revenue and Named Accounts.
Слайд 9ABM = Focus = Better Resource Utilization = Results
Identifying high value,
target accounts
Engaging them in every channel
Analyzing results and optimizing engagements
Generating more qualified leads
Driving attributed revenue
Engaging them in every channel
Analyzing results and optimizing engagements
Generating more qualified leads
Driving attributed revenue
Account-Based Marketing (ABM)
Слайд 113 Steps to Account-Based Marketing
Identify high value accounts
Execute targeted campaigns
Measure and
optimize
Слайд 12Financial
SAP Users
High Schools
Your Customized
Named Account List
Mid-West Target Accounts
Top 50 Retail Accounts
Key
Enterprise Accounts
Existing Customers
Prospects using Specific Technology
Existing Customers
Prospects using Specific Technology
Identify your Target Accounts
Слайд 14Apprenda (Individual Banks)
Visitors from Barclays
Visitors from UPS
Apprenda is the leading enterprise
Platform as a Service (PaaS) powering the next generation of enterprise software development in public, private and hybrid clouds.
Слайд 15Apprenda (Individual Banks)
Visitors from Barclays
Visitors from UPS
Apprenda is the leading enterprise
Platform as a Service (PaaS) powering the next generation of enterprise software development in public, private and hybrid clouds.
Up to 50% click-through rates
Слайд 16
Tufin (Finance Vertical)
Tufin is the market leader of Security Policy Orchestration
and automates and accelerates network configuration changes while maintaining security and compliance.
Слайд 20
Identified over 70% of key targeted accounts
50% engagement rates in a
single day
Tufin (Finance Vertical)
Слайд 23Marketo (Ads)
These Ads drove 2x more lead conversions
117% increase yr./yr. in
qualified leads
Слайд 24Marketo (Ads)
Lead MGMT for Enterprise
Generate New Customers.
Step-by-Step Guide to Nurture Leads
Marketo.com
Marketing
For High Ed
Increase Enrollment & Engagement.
Download Free Report to Learn More.
Marketo.com/Higher-Education
Increase Enrollment & Engagement.
Download Free Report to Learn More.
Marketo.com/Higher-Education
Слайд 25SchoolDude (Colleges and Schools)
Personalized for Members of the NCA
Personalized for existing
customers
SchoolDude is the nation's leading provider of on-demand operations management solutions for educational professionals.
Слайд 32Your target accounts are at different stages & channels in the
funnel
Sales Cycle Stage
Anonymous >> Known >> Opportunity >> Customer
Channels
Ads | Email | Web | Mobile | Social
Sales Cycle Stage
Anonymous >> Known >> Opportunity >> Customer
Channels
Ads | Email | Web | Mobile | Social
Full Funnel Account-Based Marketing
Слайд 45Key Takeaways
FOCUS
Full Funnel Account-Based Marketing
Identify Accounts > Execute Campaigns > Optimize
Слайд 46Getting Started
Where to start?
Identify high yield targets
Execute campaigns
Measure and Optimize
Слайд 47Thank you
Ebook: Why your Demand Gen Plans Needs Account-Based Marketing
Contact us:
mtelem@marketo.com / dmyers@marketo.com
For more info: www.marketo.com/personalization
For more info: www.marketo.com/personalization
