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FTM Training Focus презентация
Содержание
Innovation / Portfolio Expansion & Finance Multichannel Customer Engagement & Execution Including Digital PROPEL 7 / MARKETING ACADEMY Insights Insight & Foresight Multichannel Customer Engagement & Execution Including Digital
Слайд 2Innovation / Portfolio Expansion & Finance
Multichannel Customer Engagement & Execution
Including Digital
PROPEL 7 / MARKETING ACADEMY
Insights
Insight & Foresight
Multichannel Customer Engagement & Execution
Including Digital
Insights
Insight & Foresight
Digital Marketing
Marketers
Innovation / Portfolio Expansion &
Finance
Слайд 3
FUNDAMENTAL TACTICAL MARKETING
Who Attends
Product Managers
Course Objectives
Understand how to build good
brand plan: analysis, strategic statement, positioning, choosing an ad campaign, market segmentation, marketing mix optimization, and financials/return on marketing investments for ethical and branded generic products.
Analysis of market, competitors, market share, stakeholders including Pharmacy, patient flow etc. --- which will all be summarized into a high quality SWOT
Discussions on both patient centric segmentation and quantitative segmentation from both Health care professional (HCP) and Pharmacy perspectives
Customized online simulation aligned to Abbott EPD’s business model (60% HCP-40% Pharmacy)
Integration of Key Trade Marketing – 5T’s Pharmacy concepts & Patient Centric content
Learn the technical know-how and effective implementation of these key topics and process to enhance the current version of your EPD Brand Plan.
Analysis of market, competitors, market share, stakeholders including Pharmacy, patient flow etc. --- which will all be summarized into a high quality SWOT
Discussions on both patient centric segmentation and quantitative segmentation from both Health care professional (HCP) and Pharmacy perspectives
Customized online simulation aligned to Abbott EPD’s business model (60% HCP-40% Pharmacy)
Integration of Key Trade Marketing – 5T’s Pharmacy concepts & Patient Centric content
Learn the technical know-how and effective implementation of these key topics and process to enhance the current version of your EPD Brand Plan.
