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Flipkart Vs Amazon: презентация
Содержание
- 1. Flipkart Vs Amazon:
- 2. E-Commerce in India IT Act, 2000 Explosive
- 3. Challenges in E-Commerce Industry: High return ratio
- 4. Amazon: An Introduction American International Headquartered at
- 5. Amazon Business: Platforms for Merchants & Associates Many acquisition from 1998 till date
- 6. Amazon.in Home Page
- 7. Flipkart: An Introduction Indian e-commerce company headquartered in Bangalore, Karnataka.
- 8. Innovation Delivery within 2 Days 30 Days
- 9. Flipkart: Home Page
- 10. Sales Promotion: Flipkart Apart from Television Commercial,
- 11. The Road Ahead For Flipkart: Glowing Reviews
- 12. SWOT Analysis: Flipkart
- 13. Business Level Strategies: Flipkart Word of mouth
- 14. Strategic Evaluation: Flipkart
- 15. Flipkart Journey First Mover Benefit Pioneering innovation:
- 16. Flipkart’s Big Billion Day Sale:
- 17. Marketing Tactic: Special Mailers Target
- 19. Business Model/ Marketing Mix Flipkart is a
- 20. Marketing Innovation FlipKARDs for Brand Loyal
- 21. Retaining Leadership Position Customized Products Develop
- 22. OPEN FOR QUESTIONS THANK YOU
E-Commerce in India IT Act, 2000 Explosive Growth Access to Internet: 11% Indians Growth: > 50% Annually Sales by 2016: $8.3 billion* Contribution to India’s GDP by 2020: 4%**
Слайд 2E-Commerce in India
IT Act, 2000
Explosive Growth
Access to Internet: 11% Indians
Growth: >
50% Annually
Sales by 2016: $8.3 billion*
Contribution to India’s
GDP by 2020: 4%**
Sales by 2016: $8.3 billion*
Contribution to India’s
GDP by 2020: 4%**
Source:
*Crisil (Credit Rating Information Services of India Limited )
**KPMG
Слайд 3Challenges in E-Commerce Industry:
High return ratio → Reverse Logistics
High Failure
Rate for most Payment Gateways
Low Internet penetration
Low Smartphone penetration
No Touch and feel experience.
Logistics
Low Internet penetration
Low Smartphone penetration
No Touch and feel experience.
Logistics
Слайд 4Amazon: An Introduction
American International Headquartered at Seattle
Started as online bookstore
Soon diversified
selling CDs, DVDs, software, electronics, furniture, toys, etc
Mission: To be world’s largest Customer Centric Company
Mission: To be world’s largest Customer Centric Company
Слайд 7Flipkart: An Introduction
Indian e-commerce company headquartered in Bangalore, Karnataka.
Founded by Sachin Bansal and Binny
Bansal in 2007.
Initial focus on online sales of books, but later it expanded to electronic goods etc
Multiple Payment Methods
Initial focus on online sales of books, but later it expanded to electronic goods etc
Multiple Payment Methods
Слайд 8Innovation
Delivery within 2 Days
30 Days return policy
Card Swipe on delivery
Comparison of
products made easy
Browsing made easy
Exclusive Launch at aggressive prices.
(Eg., Moto E)
Browsing made easy
Exclusive Launch at aggressive prices.
(Eg., Moto E)
Слайд 10Sales Promotion: Flipkart
Apart from Television Commercial, Flipkart relies more on word
of mouth publicity.
Other Promotional Techniques include:
Rebate & Discounts
Refunds
Quantity Deals/ Gifts
Full Finance @ 0%
Other Promotional Techniques include:
Rebate & Discounts
Refunds
Quantity Deals/ Gifts
Full Finance @ 0%
Слайд 11The Road Ahead For Flipkart:
Glowing Reviews
Niche Product: DigiFlip
Value Added Differentiation: Focus
on customer & Providing Customization of Products.
Aggressive marketing for the Mobile App
Aggressive marketing for the Mobile App
Слайд 13Business Level Strategies: Flipkart
Word of mouth advertising
Customer satisfaction
Wise Use of Search
Engine
Optimization (SEO) and Ad Words
Social Media
Ekart
Optimization (SEO) and Ad Words
Social Media
Ekart
Слайд 15Flipkart Journey
First Mover Benefit
Pioneering innovation: Sales of Motorola, Xiaomi
Excellent Service
and Product Quality
Ease of use
Market leader despite offering relatively high prices
Discounts and free shipping
Successful WOM marketing
Ease of use
Market leader despite offering relatively high prices
Discounts and free shipping
Successful WOM marketing
Слайд 17Marketing Tactic:
Special Mailers
Target Sales: Rs. 1 Billion
Achieved Sales:
Rs. 6.14 Billion
Слайд 19Business Model/ Marketing Mix
Flipkart is a Marketplace model
Sub Brand ‘DigiFlip’
Ekart Logistics
for competitors
Hand to Hand Exchange via Myntra Logistics
Hand to Hand Exchange via Myntra Logistics
Слайд 20Marketing Innovation
FlipKARDs for Brand Loyal
Reward coupons for Product Reviews
Expert Advice from
Tech Bloggers
Modeled Clothes as per Size Chart
Modeled Clothes as per Size Chart
Flipkard
Loyalty Programme
Discounts. Coupons. Sale.
Слайд 21Retaining Leadership Position
Customized Products
Develop IT Infrastructure
Complement Product Purchase
Renovate & Expand Business
Increase
No. of Sellers
More features on Mobile App
More features on Mobile App
