Facebook's Slingshot App: Reactions and Analysis презентация

Содержание

Introduction 02 On the 17th June Facebook launched a new photo messaging app called Slingshot. This report aims at analyzing reactions to this announcement across social media.

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Слайд 3Introduction
02

On the 17th June Facebook launched a new photo messaging app

called Slingshot. This report aims at analyzing reactions to this announcement across social media.

Слайд 4Report scope
03


Слайд 6Number of mentions
What is the buzz for particular days
1. peak
First increase

in the buzz on 9th June is related to rumors about supposed Slingshot introduction that spread in social media.

2. peak
The second and the highest t peak reflects the official announcement.

3. peak
The third increase in the number of mentions is also related to the news. This time Facebook announced that Slingshot was available for all user internationally.

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1


2


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Слайд 7Estimated reach of discussion
What is the reach of contents related to

Slingshot on particular days

05


1


2


3


Слайд 8Sources
Sources of all mentions
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Слайд 9Shared contents from news platforms
What are the most popular news websites

for sharing contents

07


Слайд 10Shared contents from news platforms
From which news platforms do shared contents

have the highest reach

08


Слайд 11Slingshot vs. Snapchat
Slingshot
Snapchat
09
Number of mentions (14th June -27th June)


Слайд 12Slingshot vs. Snapchat
Slingshot
Snapchat
10
The estimated reach of contents (14th June -27th June)


Слайд 13Slingshot vs. Snapchat
Slingshot
Snapchat
11
Sources of mentions (14th June -27th June)


Слайд 15Contents’ categories
What are the main topics of a discussion related to

Slingshot introduction

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Слайд 16Contents’ categories with sentiment
What is the share of positive, neutral, and

negative contents in the discussion

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Слайд 17Sentiment of contents
What is the sentiment of contents related to Slingshot
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Слайд 18Positive opinions
What are the main reasons for generating positive contents
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Слайд 19Negative opinions
What are the main reasons for generating negative contents
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Слайд 20Share of mentions from Facebook
Facebook as a source of mentions in

positive, negative, and in all contents

Positive contents

Negative contents

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Слайд 22Positive mentions
18


Слайд 23Positive mentions
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Слайд 24Positive mentions
20


Слайд 25Positive mentions
21


Слайд 26Positive mentions
22


Слайд 27Positive mentions
23


Слайд 28Positive mentions
24


Слайд 29Negative mentions
25


Слайд 30Negative mentions
26


Слайд 31Negative mentions
27


Слайд 32Negative mentions
28


Слайд 33Negative mentions
29


Слайд 34Negative mentions
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Слайд 35Negative mentions
31


Слайд 36Negative mentions
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Слайд 374
Conclusions


Слайд 38Conclusions
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Слайд 39Conclusions
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Слайд 40Thank you for your attention
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