Enhancing your Academic online presence usingSue Beckingham @suebecks Sheffield Hallam University презентация

tool for value creation and competitive differentiation”

Advanced Human Technologies 2010

students returning from placement and graduates can also be role models

http://www.slideshare.net/suebeckingham/social-media-for-placement-networking

screening, Skype interviews and online CVs

42% of companies are now using video interviews to recruit roles
45% of employers now use social media to screen job candidates
34% of Jobseekers are using online profiles and using Twitter to make first contact with employers
Guardian Careers 2015

http://www.theguardian.com/careers/2015/nov/22/social-media-skype-and-online-cvs-new-ways-to-get-a-job-live-chat

use of LinkedIn by staff and students made up of artefacts in multiple media, including:
Video ‘talking heads’ of employers describing how they scrutinise LinkedIn profiles, and other social media, as part of their recruitment strategies;
Short video case studies featuring alumni and how they understand the importance of social media in relation to getting a job;
Case studies from students and advisors describing their use of LinkedIn and how this has helped them, especially in becoming confident, networked professionals;
Leading academics talking about the importance of maintaining a professional network.

date resources provided by LinkedIn

https://help.linkedin.com/app/home

LinkedIn Help

people want to know about you?
Where will they use this information?
Why is your profile important?
When and how often do you update it?
How will you use your profile to your advantage?

to provide new information or connections

Weak Ties
May be able to introduce you to new people with potential company information and potential job offerings

opportunity to learn and share
global connections
maintain connections
ongoing 24/7 networking
ability to be known and found
6 degrees of separation

4.74*

* Facebook study

whose attention you’re trying to attract. Whether it’s peers in your professional network, potential research or business partners, or other useful business contacts, understanding your audience will help you tailor your LinkedIn profile to speak directly to them.

photo in your profile brings your story to life and attracts more attention on LinkedIn. LinkedIn state that members with profile photos receive 14x more profile views than those without.

headline is the first thing people see on your LinkedIn profile. Use this area to speak directly to your target audience, including phrases or keywords they might be using to find you.

sections of your profile to showcase your career and experience – and show others why you’re someone worth knowing.

Be sure to include keywords and phrases that highlight your best skills and improve your visibility in LinkedIn and Google search results.

skills from colleagues, employers, and professionals who can speak to your abilities and contributions. Having personal advocates will give you even more credibility.

Leadership

Team working

Digital
Literacy

Problem Solving

Negotiation and persuasion

Communication

Organisation

Emotional Intelligence

than rich, tangible examples. Upload or link to previous work, such as blog posts, presentations, images, and websites, and give people a reason to engage with you.
You may also link your SlideShare presentations and auto upload them to your profile in your Summary section.

and can help cement new relationships. Make sure people are seeing it. Customise your public profile URL to increase your chances of appearing in search results and make it easy for people to find you. Add to business cards, website/blog, email signature.

whilst you are making edits

When adding new publications also consider adding to:
LinkedIn profile
SHURA Sheffield Hallam Research Archive (or your institution's equivalent)
Academia.edu
ResearchGate
Mendeley

says it is…”

It has the power to influence people to invest (or divest) in you.
(Joel 2009)

Remember....

interest in the use of social media in education. 

Blog: http://socialmediaforlearning.com/ 
LinkedIn: linkedin.com/in/suebeckingham

Sue Beckingham | @suebecks