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Elizabeth Johnson презентация
Содержание
- 1. Elizabeth Johnson
- 2. Goals Increase year round sales by 50%
- 3. Inbound Marketing: Social Media Blog Google AdWords 12 month campaign Digital Strategy Overview
- 4. Target Market Men and Women ages 25-54
- 5. Budget $20M for 12 months of advertising
- 6. Inbound Marketing: Blog Educate consumers on
- 7. Inbound Marketing: Social Media Build
- 8. Google AdWords Daily Budget $32,800 will generate 15K+ clicks & 1000K+ impressions
- 9. Metrics: KPI Measure bi-monthly for 12
- 10. Conclusion 12 months Budget $20M Goals:
Goals Increase year round sales by 50% Generate traffic flow to Michael Kors website Increase brand awareness
Слайд 2Goals
Increase year round sales by 50%
Generate traffic flow to Michael
Kors website
Increase brand awareness
Increase brand awareness
Слайд 4Target Market
Men and Women ages 25-54
Upper- middle class
Fashion forward, look for
luxury and quality
Слайд 5Budget
$20M for 12 months of advertising
$21,900/day Inbound Marketing
$32,800/day Google Adwords
This totals
$19,965,500 with $34,500 for extra promotion or room to grow
Слайд 6Inbound Marketing:
Blog
Educate consumers on the brand
Includes links to social media
sites
Promotional giveaways
Attract new visitors to the website
Use SEO to optimize posts
Goal : Top of search page
Promotional giveaways
Attract new visitors to the website
Use SEO to optimize posts
Goal : Top of search page
Слайд 7Inbound Marketing:
Social Media
Build a relationship with consumers and brand
Facebook, Twitter,
Instagram
Increase engagement
Gain feedback
Interact with followers
Increase engagement
Gain feedback
Interact with followers
Слайд 9Metrics: KPI
Measure bi-monthly for 12 months
Adjust spending according to progress to
optimize client’s budget
Sales:
2013: $2.18B
2014 currently: $3.31B
Goal after 12 months: $6.62B
Sales:
2013: $2.18B
2014 currently: $3.31B
Goal after 12 months: $6.62B
Слайд 10Conclusion
12 months
Budget $20M
Goals:
Increase sales 50%
Increase brand awareness
Increase traffic on web site
Digital
Strategy: Inbound Marketing and Google Adwords
