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Domestic and International Hotel Sytems презентация
Содержание
- 1. Domestic and International Hotel Sytems
- 2. Plan of lecture 1.
- 4. Hotel - definition Building dedicated to
- 5. Next definition of hotel • building prouving services.
- 6. How to marketing hospitality services services charcteristics
- 7. IN MOSTLY COUNTRIES HOTEL NEEDS LICENSE FROM
- 8. Hotel systems Hotel belonging to systems must
- 9. Other definition Certain number of hotels under
- 10. The bigest hotel chaines IHG (InterContinental Hotels
- 12. . SYNDICATEST
- 13. Hotels categories POLAND - stars system
- 14. OTHER AMERICAN CATEGORY Description Meeting Planning Hotels
- 15. Other various categorisation Royal Automobil Club
- 16. Group ACCOR Development
- 17. Hotel Groups and stars categorisation
- 18. Rebranding New IBIS product line
- 19. Next IHG example
- 20. ACCOR & IHG Hotels in 2010
- 22. Over 3000 hotels in 67 countries
- 24. Check pls if still exists
- 27. Pan Pacific Hotels and Resorts Grupa manage
- 29. In 2010 There were 127000 in 573
- 30. Group lose hotel case Warsaw
- 31. Franchise hotels brands 4164 hotels 315401 rooms
- 32. 12 brand and ove 55057600 rooms in 65 countries Over 2000 locations Almost 1000 hotels
- 33. Franchised business hotels over the world
- 34. Asia, Pacific & various countries Special brands
- 36. Hotel Gastronomy To Group Accor belongs: Various
- 37. IHG To Intercontinetal Hotel Group belongs:
- 38. BRAND definition Brand is strongly connected
- 39. Hotel reservations systems Own reservation systems for
- 40. IS IT POSSIBLE TO MESURE BRAND OF
- 41. Brand let us: For products diferentiation, Products
- 42. National Brand Index S.Anholt 20 000 enquieries
- 44. Global Competitivness Report – GCR World Economic Forum
- 45. Country Brand Index by Global Future
- 46. Ranks application in comperatives studies (examples)
Plan of lecture 1. Key words and definitions connected with International Hotel Systems. – 1 h. International
Слайд 2Plan of lecture
1. Key words and definitions
connected with International Hotel
Systems. – 1 h.
International Hotel Systems – Hospitality - 3 h.
Range of services in Hospilaty (primary and coplemantary services) 2h.
4. Hotel systems in Poland. Foreign investors at Polish hospitality
market.– 2 h.
5. Brands of place; Country Brand Index, National Brand Index, Global
Competitive Rank – 2 h.
Marketing at hotel and gastronomy systems. Standards, quality
management and control – 1
Organization and management based on ACCOR group and
IHG cases – 2 h.
Modern marketing management sydstems ; case Customer
Alliance. – 3 h.
Systems. – 1 h.
International Hotel Systems – Hospitality - 3 h.
Range of services in Hospilaty (primary and coplemantary services) 2h.
4. Hotel systems in Poland. Foreign investors at Polish hospitality
market.– 2 h.
5. Brands of place; Country Brand Index, National Brand Index, Global
Competitive Rank – 2 h.
Marketing at hotel and gastronomy systems. Standards, quality
management and control – 1
Organization and management based on ACCOR group and
IHG cases – 2 h.
Modern marketing management sydstems ; case Customer
Alliance. – 3 h.
Слайд 3
Plan of exercises
1. Hotel chains, system, group, etc.
Definitions. Brand; place branding – 1 h.
2. Organization of hotel systems and
loyalty programs – 1 h.
International hotel groups. Review–
4h.
4. Hotel management in practice (visit
to Holiday Inn Express – 2 h
1. Hotel chains, system, group, etc.
Definitions. Brand; place branding – 1 h.
2. Organization of hotel systems and
loyalty programs – 1 h.
International hotel groups. Review–
4h.
4. Hotel management in practice (visit
to Holiday Inn Express – 2 h
Слайд 4Hotel - definition
Building dedicated to tourists (people who spent money in
other places than their place of living for more than 24 hours).
Hotel has material equipment (Core product) like: separate rooms with bathrooms, and various facilities like restaurants, bars, Wi-Fi, telephone, business area, spa, parking, swimming pool, according to standard of hotel.
Very important is non material (tangable product) part for business activity like: brand, image, standard, range of services etc.
Hotel has material equipment (Core product) like: separate rooms with bathrooms, and various facilities like restaurants, bars, Wi-Fi, telephone, business area, spa, parking, swimming pool, according to standard of hotel.
Very important is non material (tangable product) part for business activity like: brand, image, standard, range of services etc.
Слайд 5Next definition of hotel
• building prouving services. Includs: style, image atmosphere, status
and prestige. Can be effect of design, archtecture and range of
• guaratee leisure (rest), restaurantce –catering, cleaning of building and rooms what results in quality of services.
• guaratee leisure (rest), restaurantce –catering, cleaning of building and rooms what results in quality of services.
Слайд 6How to marketing hospitality services
services charcteristics
What is marketing – definition
What means
service as product
Service is every activity or benefit offred by one partner to other who do not become owner of the ativity. Service can be connected with material products or not..
Charcteristics of services
Non material activity
Production and consuption in the same place and time and this process can’ be devided.
Not durable
Can’t be consumed twice.
Cant be owned by the user.
Service is every activity or benefit offred by one partner to other who do not become owner of the ativity. Service can be connected with material products or not..
Charcteristics of services
Non material activity
Production and consuption in the same place and time and this process can’ be devided.
Not durable
Can’t be consumed twice.
Cant be owned by the user.
Слайд 7IN MOSTLY COUNTRIES HOTEL NEEDS LICENSE FROM STATE AUTHORITIES.
REQUIREMENTS OF HOTEL
BUILDING
Security, fire, sanitary, and construction requirements must fulfil hotel to be classified according to the state regulation
Слайд 8Hotel systems
Hotel belonging to systems must fulfil additional hotel chains requirements.
Hotel
chain consists of more hotels managed by central management, having the same standard and range of services and providing common marketing policy.
Слайд 9Other definition
Certain number of hotels under the same name and the
same brand , with common users characteristics and providing common marketing policy.
Hotel under the same name (brand) you can call:
Hotel system,
Hotel chain
Hotel group
Слайд 10The bigest hotel chaines
IHG (InterContinental Hotels Group) 585,094 3,949
1 Windsor, England
556,246 3,741
2 Wyndham Hotel Group 550,576 6,544
2 Parsippany, N.J. USA 543,234 6,473
3 Marriott International 537,249 2,999
3 Washington, D.C. USA 513,832 2,832
4 Hilton Hotels Corp. 502,116 3,000
4 Beverly Hills, Calif. USA 501,478 2,935
5 Accor 461,698 3,871
5 Paris, France 486,512 4,121
6 Choice Hotels International 452,027 5,570
6 Silver Spring, Md. USA 435,000 5,376
7 Best Western International 308,636 4,035
7 Phoenix, Ariz. USA 315,401 4,164
8 Starwood Hotels & Resorts Worldwide 274,535 897
8 White Plains, N.Y. USA 265,600 871
9 Carlson Hotels Worldwide 146,600 969
9 Minneapolis, Minn. USA 145,331 945
10 Global Hyatt Corp. 135,001 721
10 Chicago, Ill. USA 1
2 Wyndham Hotel Group 550,576 6,544
2 Parsippany, N.J. USA 543,234 6,473
3 Marriott International 537,249 2,999
3 Washington, D.C. USA 513,832 2,832
4 Hilton Hotels Corp. 502,116 3,000
4 Beverly Hills, Calif. USA 501,478 2,935
5 Accor 461,698 3,871
5 Paris, France 486,512 4,121
6 Choice Hotels International 452,027 5,570
6 Silver Spring, Md. USA 435,000 5,376
7 Best Western International 308,636 4,035
7 Phoenix, Ariz. USA 315,401 4,164
8 Starwood Hotels & Resorts Worldwide 274,535 897
8 White Plains, N.Y. USA 265,600 871
9 Carlson Hotels Worldwide 146,600 969
9 Minneapolis, Minn. USA 145,331 945
10 Global Hyatt Corp. 135,001 721
10 Chicago, Ill. USA 1
Слайд 13Hotels categories
POLAND - stars system 1-5
France -
Prestige Grand / Deluxe Hotel
- Lux category
Hotel First Class *****
High Standard hotel ****
Middle class Hotel ***
Budget **
USA
Economic hotels 2 stars chepaest
Suite Hotels 2 i 3 stars apartments for
longer stay
Boutique Hotels 3 i 4 stars ; speciphic
pricacy atmosphere, very
individual, no standards.
Luxury Hotels 4 i 5 stars, lux hotele,s
Hotel First Class *****
High Standard hotel ****
Middle class Hotel ***
Budget **
USA
Economic hotels 2 stars chepaest
Suite Hotels 2 i 3 stars apartments for
longer stay
Boutique Hotels 3 i 4 stars ; speciphic
pricacy atmosphere, very
individual, no standards.
Luxury Hotels 4 i 5 stars, lux hotele,s
Слайд 14OTHER AMERICAN CATEGORY
Description
Meeting Planning Hotels
3 and 4 stars for congreses, meetengs,
family events,
Resort Vacation 3 do 5 stars hotels - lesure,
Corporate Hotels 3 i 4 stars for business people;
with business center, fast internet etc.,
Extended Stay Hotels 2 i 3 stars – foor turist for long stay,
SPA Hotels & Resorts 3 - 5 stars - SPA and leseure
,
Casinos Hotels 3 - 5 stars in places known from gambling,
Pet Friendly Hotels 3 - 4 stars for guests with animals,
Airport Hotels 3 - 5 stars near airports
family events,
Resort Vacation 3 do 5 stars hotels - lesure,
Corporate Hotels 3 i 4 stars for business people;
with business center, fast internet etc.,
Extended Stay Hotels 2 i 3 stars – foor turist for long stay,
SPA Hotels & Resorts 3 - 5 stars - SPA and leseure
,
Casinos Hotels 3 - 5 stars in places known from gambling,
Pet Friendly Hotels 3 - 4 stars for guests with animals,
Airport Hotels 3 - 5 stars near airports
Слайд 15Other various categorisation
Royal Automobil Club performed system of dimondes
No fornal
hotels categorize in UK
Hotels organizations use own categories sysytems like Skan Holiday – elaphants. Instate of strars elephants.
Hotels organizations use own categories sysytems like Skan Holiday – elaphants. Instate of strars elephants.
Слайд 27Pan Pacific Hotels and Resorts Grupa manage 15 hotels in 9
cuntries. Pan Pacific hotels estblished Global Hotel Alliance, representing 6500 independent hotels in over the wolrld.
Слайд 36Hotel Gastronomy
To Group Accor belongs:
Various IBIS restaurants,
Restaurant tickets
Chaine of de lux
restaurants
Before the change there were only
Слайд 38BRAND definition
Brand is strongly connected with following elements:
o name, symbol and logo,
o imagination
of brand – what practicaly means
identification of brand used in market
communication by above mantionet elements,
o brans chracteristic elements caped in maind
of consumers identifyed with product.
identification of brand used in market
communication by above mantionet elements,
o brans chracteristic elements caped in maind
of consumers identifyed with product.
Слайд 39Hotel reservations systems
Own reservation systems for individual hotels chaines and tour
operators.
International for lux category
World reservation system companies
Local companies
International for lux category
World reservation system companies
Local companies
Слайд 40IS IT POSSIBLE TO MESURE
BRAND OF PLACE ?
Anwer is YES.
New categories
of brand are following:
Brand of place,
National brand,
Brand of country,
Brand of terytory
This brand shaws reputation as category of place clasification, and is connected with something charcteristic for place, country, terytory etc.
Brand of place,
National brand,
Brand of country,
Brand of terytory
This brand shaws reputation as category of place clasification, and is connected with something charcteristic for place, country, terytory etc.
Слайд 41Brand let us:
For products diferentiation,
Products quality diferentiation
Standard diferentiation,
Market segmentation,
Loyality to the
brand
Слайд 42National Brand Index
S.Anholt
20 000 enquieries in 20 countries.
Each respondent enswers 40
questions.
Questions are connected with 50 diferent countries.
Questions are connected with 50 diferent countries.
Слайд 45Country Brand Index
by Global Future Brand
3000 international companies and
individuals traveling in business and leusur trips minimaly one time in the year.
Global Future Brand analyse opinion of 102 countries from 9 world countries.
Responets are of age 21-65 years
Global Future Brand analyse opinion of 102 countries from 9 world countries.
Responets are of age 21-65 years
