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DISCOVERYIntersection of Content and Conversion презентация
Содержание
- 1. DISCOVERYIntersection of Content and Conversion
- 2. We are overwhelmed with INFORMATION
- 3. people spend as much time CONSUMING
- 4. 40% @2013 29% 2014 6.5% @2013 24%
- 5. DISCOVERY search in reverse information finding people
- 6. Couldn’t Find Anything To Watch On TV
- 7. A Major Shift in Traditional Advertising Source: ZenithOptimedia
- 9. ACHIEVING SCALE
- 11. 6B+ Daily Recommendations on Top Sites
- 12. Taboola on Business Insider
- 13. Taboola on Bloomberg TV
- 14. Top Brands Become Storytellers with Taboola
- 15. STORYTELLING: TOUCHING THE ENTIRE FUNNEL Decision Consideration Awareness Loyalty
- 16. Content Leads to Conversions “Almost HALF of
- 17. Netflix – Acquiring Subscribers
- 18. This Dinner Hack Has Millennials Ditching
- 19. LasikPlus – Driving Customer Acquisition 55% lower CPA than search or radio
- 20. Best Practices to Drive Conversions
- 21. Best Practices to Drive Conversions
- 22. Best Practices to Drive Conversions
- 23. Best Practices to Drive Conversions
- 24. Best Practices to Drive Conversions
- 25. Best Practices to Drive Conversions
- 26. Best Practices to Drive Conversions
- 27. Best Practices to Drive Conversions
- 28. Best Practices to Drive Conversions “10 Tips
- 29. CULTURE OF TESTING
- 30. CULTURE OF TESTING 75% Drop in Cost Per Action
- 31. Best Practices to Drive Conversions 57% Increase in Conversions
- 32. FOCUS ON ROI
- 33. THANK YOU Zev Gollender zev.g@taboola.com
We are overwhelmed with INFORMATION
Слайд 3people spend as much time CONSUMING CONTENT as they do searching and
using social networks
Source: ComScore and Nielsen.
People Consume Content
Слайд 7A Major Shift in Traditional Advertising
Source: ZenithOptimedia and PwC/IAB.
Note: Display, Search and Classified
spend in 2014 estimated to be $51.8B, $55.7bn and $13.5B, respectively.
Слайд 10
TRUE PERSONALIZATION:
PERSONA & SITUATION
PREFERENCES
DEVICE
TIME
REFERRAL
LOCATION
FREQUENCY
SOCIAL
VIDEO/TEXT
Слайд 16Content Leads to Conversions
“Almost HALF of brands now track ROI on
content marketing” MarketingMagazine.co.uk
“We need to close the loop between engagement and ACTIONS” DIGIDAY.com
Слайд 17
Netflix – Acquiring Subscribers
Users discover
content they may like
Some
sign up
Taboola
measures
performance/ROI and optimizes campaign
performance/ROI and optimizes campaign
Then watch teasers
on Netflix.com
1
2
3
4
Слайд 28Best Practices to Drive Conversions
“10 Tips to Impress on a First
Date”
“5 Great Ways to Ask Someone Out”
“8 Reasons to Try Online Dating”
91%
Decrease
in CPA
