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Digital Trends Report 2015 презентация
Содержание
- 1. Digital Trends Report 2015
- 2. Choice in content delivery is going to
- 3. “2015
- 4. Cards are set to become
- 5. In 2015 we will begin to
- 6. The best advertising is frictionless,
- 7. Data, not devices, is what
- 8. If we’re using a
- 9. 18-25 year olds are most
- 10. Retailers are out of step
- 11. The insights, analytics and
- 12. Any questions? Ask @hotwirepr www.digitaltrendsreport.com
Choice in content delivery is going to be one of the most important trends of 2015
Слайд 3
“2015 will see marketers learn how to maximise the feature sets
of individual channels”
Unified
Digital
Experiences
Слайд 4
Cards are set to become the building blocks of the modern
web
Multiple screens, multiple methods,
one story
Слайд 5
In 2015 we will begin to see content created specifically to
be delivered into cars
The content car
Слайд 6
The best advertising is frictionless, appearing at the right time to
the right person
Making advertising routine
Слайд 7
Data, not devices, is what will have the biggest impact on
health
Dr Data is around the corner
Слайд 8
If we’re using a free service, then the currency we’re paying
with is our personal data
There’s no such thing as a (digital) free lunch
Слайд 10
Retailers are out of step with consumers when it comes to
3-D printing, wearables and facial recognition
Moving fashion forward
Слайд 11
The insights, analytics and ROI advantages of digital have convinced election
co-ordinators to spend big”
Going digital: the road to the UK General Election
