Digital Strategy @JimRosenbergDivision of Communications, New York презентация

Strategy Partnerships

Make digital media a tool to help core work – demystify social media, have it be just like any other utility.

@jimrosenberg

with images, sound, and words
Research, knowledge, data

Facilitate global targets for fundraising
Enhance global digital capability & storytelling

Global blog & social media guidelines
New unicef.org

@jimrosenberg

website is your home country.
Steady, consistent content is essential to engagement.
Owned content > Facebook’s algorithms.
The big picture is comprised of many, many details.
The perfect tweet or flawless video takes time, effort, and money.
People are your greatest asset – your own colleagues, as well as the people you serve.
“People want to be a part of something bigger than themselves.” #H2H by @BryanKramer
If your clients sense you’re open and engaged, they’ll be that way, too. Same goes for your staff.

@jimrosenberg

local action. Take a global message that national markets/teams can adapt. Messages and calls to action should be easily tailored and localized by language, country.
Have one integrated editorial calendar. Media, marketing, web, social, offline, visuals.
Team: balance all-rounders with deep expertise.
Do fewer things better.
Find the storyteller in the elevator.

@jimrosenberg

@jimrosenberg