Creating compelling events (with less) презентация

Photo by Haags Uitburo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8816624@N08 Created with Haiku Deck

Слайд 1CREATING COMPELLING EVENTS (WITH LESS)
PAULINE COULTER


Слайд 2Photo by Haags Uitburo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8816624@N08
Created with

Haiku Deck



Слайд 3WHAT DOES SUCCESS LOOK LIKE?
£££££’s?
Growing database?
Profile and awareness raising?
Building membership?
Customer satisfaction?


Слайд 4PRIMARY SUCCESS FACTOR?
What does success look like for your event and

organisation?

Слайд 5RETURN ON INVESTMENT


Слайд 6RETURN ON OBJECTIVES


Слайд 7RETURN ON ENGAGEMENT


Слайд 9KNOWING YOUR CUSTOMER
Are you giving your customers a story and an

experience?
Who is your customer?
Do you know their hopes, fears and aspirations?
What is their profile? Can you speak directly to your customer?


Слайд 11HOW CAN YOU TAP INTO THEIR DESIRES?


Слайд 12EXPERIENCES TO REMEMBER


Слайд 13EXPERIENCES TO SHARE


Слайд 16Photo by TOTORORO.RORO - Creative Commons Attribution License https://www.flickr.com/photos/7798382@N03
Created with Haiku

Deck



Слайд 17THE STORY…


Слайд 18WHO IS YOUR CUSTOMER?


Слайд 19CUSTOMER PERSONAS


Слайд 20Photo by bark - Creative Commons Attribution License https://www.flickr.com/photos/49503168860@N01
Created with Haiku

Deck



Слайд 21CREATING YOUR LIVE EXPERIENCE

Have you done your research
And established your objectives?
How

easy is it to write topic brief?
Do you have stories to tell?
Who else is making money in this market? Know your competition



Слайд 22INDUSTRY LIFE CYCLE


Copyright The Media House 2015


Слайд 23DOING MORE WITH LESS


Слайд 24LOW COST, HIGH VALUE
http://www.money2020.com/




Слайд 25DOING MORE WITH LESS
Requires a strategic defining of priorities – not

everything can be a priority!
Don’t stick with the same routines and process – re-evaluate according to your objectives
Technology – embrace it but mix it up to keep it fresh

Слайд 26DOING MORE WITH LESS – THE PRACTICAL STUFF
Define the experience. What

needs to stay and what can you lose?
What can you outsource?
What can you get your partners to do for you?
Can your sponsors do marketing for you?
Can you get sponsorship in kind?
What can you contra deal?
It’s all about how you make people feel from the moment they arrive

Слайд 27IN CONCLUSION
Establish key priorities and define what success looks like for

you
Really see your customer and have that image of your customer in mind
Do what you can do to the absolute highest level and leave, partner or outsource what you can’t



Слайд 28THANK YOU FOR LISTENING


pauline@wingandprosper.com
07989 560353


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