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Creating compelling events (with less) презентация
Содержание
- 1. Creating compelling events (with less)
- 2. Photo by Haags Uitburo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8816624@N08 Created with Haiku Deck
- 3. WHAT DOES SUCCESS LOOK LIKE? £££££’s? Growing
- 4. PRIMARY SUCCESS FACTOR? What does success look like for your event and organisation?
- 5. RETURN ON INVESTMENT
- 6. RETURN ON OBJECTIVES
- 7. RETURN ON ENGAGEMENT
- 9. KNOWING YOUR CUSTOMER Are you giving your
- 11. HOW CAN YOU TAP INTO THEIR DESIRES?
- 12. EXPERIENCES TO REMEMBER
- 13. EXPERIENCES TO SHARE
- 16. Photo by TOTORORO.RORO - Creative Commons Attribution License https://www.flickr.com/photos/7798382@N03 Created with Haiku Deck
- 17. THE STORY…
- 18. WHO IS YOUR CUSTOMER?
- 19. CUSTOMER PERSONAS
- 20. Photo by bark - Creative Commons Attribution License https://www.flickr.com/photos/49503168860@N01 Created with Haiku Deck
- 21. CREATING YOUR LIVE EXPERIENCE Have you
- 22. INDUSTRY LIFE CYCLE Copyright The Media House 2015
- 23. DOING MORE WITH LESS
- 24. LOW COST, HIGH VALUE http://www.money2020.com/
- 25. DOING MORE WITH LESS Requires a strategic
- 26. DOING MORE WITH LESS – THE PRACTICAL
- 27. IN CONCLUSION Establish key priorities and define
- 28. THANK YOU FOR LISTENING pauline@wingandprosper.com 07989 560353
Photo by Haags Uitburo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8816624@N08 Created with Haiku Deck
Слайд 2Photo by Haags Uitburo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8816624@N08
Created with
Haiku Deck
Слайд 3WHAT DOES SUCCESS LOOK LIKE?
£££££’s?
Growing database?
Profile and awareness raising?
Building membership?
Customer satisfaction?
Слайд 9KNOWING YOUR CUSTOMER
Are you giving your customers a story and an
experience?
Who is your customer?
Do you know their hopes, fears and aspirations?
What is their profile? Can you speak directly to your customer?
Who is your customer?
Do you know their hopes, fears and aspirations?
What is their profile? Can you speak directly to your customer?
Слайд 16Photo by TOTORORO.RORO - Creative Commons Attribution License https://www.flickr.com/photos/7798382@N03
Created with Haiku
Deck
Слайд 20Photo by bark - Creative Commons Attribution License https://www.flickr.com/photos/49503168860@N01
Created with Haiku
Deck
Слайд 21CREATING YOUR LIVE EXPERIENCE
Have you done your research
And established your objectives?
How
easy is it to write topic brief?
Do you have stories to tell?
Who else is making money in this market? Know your competition
Do you have stories to tell?
Who else is making money in this market? Know your competition
Слайд 25DOING MORE WITH LESS
Requires a strategic defining of priorities – not
everything can be a priority!
Don’t stick with the same routines and process – re-evaluate according to your objectives
Technology – embrace it but mix it up to keep it fresh
Don’t stick with the same routines and process – re-evaluate according to your objectives
Technology – embrace it but mix it up to keep it fresh
Слайд 26DOING MORE WITH LESS – THE PRACTICAL STUFF
Define the experience. What
needs to stay and what can you lose?
What can you outsource?
What can you get your partners to do for you?
Can your sponsors do marketing for you?
Can you get sponsorship in kind?
What can you contra deal?
It’s all about how you make people feel from the moment they arrive
What can you outsource?
What can you get your partners to do for you?
Can your sponsors do marketing for you?
Can you get sponsorship in kind?
What can you contra deal?
It’s all about how you make people feel from the moment they arrive
Слайд 27IN CONCLUSION
Establish key priorities and define what success looks like for
you
Really see your customer and have that image of your customer in mind
Do what you can do to the absolute highest level and leave, partner or outsource what you can’t
Really see your customer and have that image of your customer in mind
Do what you can do to the absolute highest level and leave, partner or outsource what you can’t
