Josh Turner
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Cracking презентация
Содержание
- 1. Cracking
- 2. Most businesses don’t have a clue
- 3. CULTIVATING RELATIONSHIPS THE RIGHT WAY
- 4. WHAT IS LINKEDIN? BUT IT’S SO MUCH
- 5. THAT’S LINKEDIN IMAGINE THIS There’s a
- 6. IT’S THIS SIMPLE If you’re selling
- 7. WHY LINKEDIN IS ESSENTIAL It’s Facebook
- 8. BUT… HOW DO MOST PEOPLE
- 9. HERE’S THE TRUTH NONE of these common
- 10. HOW TO REALLY USE LINKEDIN So what
- 11. THE POWER OF THE GROUP Creating
- 12. You’re communicating on a network designed specifically
- 13. Decide which types of people within those
- 14. USE LINKEDIN’S SEARCH Search LinkedIn for
- 15. DO THEY USE LINKEDIN? Do the
- 16. THE RESULT? When we do this
- 17. SLIMMING DOWN THE LIST Narrow
- 18. NOW…CONNECT Invite them to connect with
- 19. RINSE AND REPEAT By now, you
- 20. THE MESSAGING CAMPAIGN Start by sending a
- 21. POSSIBLE FIRST MESSAGE For example: “Hey, Mark,
- 22. “There’s a discussion going on in
- 23. MAKING THE ASK… “Hey Mark, we’ve been
- 24. REMEMBER, THIS IS PERSONAL While there’s no
- 25. IT’S ABOUT BEING… Consistent, not eager.
- 26. GET THE COMPLETE LINKEDIN PLAYBOOK ON
Most businesses don’t have a clue how to use LinkedIn to cultivate honest, real relationships. We’ll show you how to use LinkedIn to actually connect with people and generate tons
Слайд 2
Most businesses don’t have a clue how to use LinkedIn to
cultivate honest, real relationships.
We’ll show you how to use LinkedIn to actually connect with people and generate tons of leads in the process.
WE DO.
Слайд 4WHAT IS LINKEDIN?
BUT IT’S
SO MUCH MORE THAN THAT
Most businesses view LinkedIn
as a
necessary evil: something they have to be
on, but don’t really know how to use.
necessary evil: something they have to be
on, but don’t really know how to use.
Слайд 5
THAT’S LINKEDIN
IMAGINE THIS
There’s a place where millions of leading business people
are not only within reach, but are actively looking to connect with you.
Слайд 6
IT’S THIS SIMPLE
If you’re selling B2B and you want to find
the decision makers at a company,
you’ll find them on LinkedIn.
Слайд 7
WHY LINKEDIN IS ESSENTIAL
It’s Facebook for business.
Everyone’s on it – and
if you’re not, you’re
Seen as unprofessional.
But even if you’ve got an account, chances
are you use LinkedIn sub optimally
(the same way everyone else does).
Seen as unprofessional.
But even if you’ve got an account, chances
are you use LinkedIn sub optimally
(the same way everyone else does).
Слайд 8
BUT…
HOW DO MOST PEOPLE USE LINKEDIN?
As an online, up-to-date Rolodex –
an enormous, accurate database of professional contacts.
They also send messages, check on connections, and seek out employers and employees.
Слайд 9HERE’S THE TRUTH
NONE of these common practices
come even CLOSE to
leveraging the
true power of LinkedIn.
true power of LinkedIn.
Слайд 10HOW TO REALLY USE LINKEDIN
So what should you be doing on
LinkedIn?
Creating and participating
in LinkedIn Groups.
Creating and participating
in LinkedIn Groups.
Слайд 11THE POWER OF THE GROUP
Creating your own LinkedIn group positions yourself
as a leader.
Once a week, you can send a group email blast to share content or promote your business.
Once a week, you can send a group email blast to share content or promote your business.
Слайд 12You’re communicating on a network designed specifically for people interested in
growing their businesses and careers.
Start with the industries that you're interested in targeting, the geographic areas you want to focus on.
Next, determine what size companies to target.
Start with the industries that you're interested in targeting, the geographic areas you want to focus on.
Next, determine what size companies to target.
YOU CAN EMAIL, SO WHAT?
Слайд 13Decide which types of people within those target companies you want
to form relationships with.
Who are the people that make decisions at these companies?
Who are the people that make decisions at these companies?
FINDING DECISIONMAKERS
Слайд 14
USE LINKEDIN’S SEARCH
Search LinkedIn for different job titles you just listed.
You should find thousands - which is great, because now you know you have plenty of prospects to reach out to.
Now narrow them down by the criteria you decided on above.
Слайд 15
DO THEY USE LINKEDIN?
Do the people you found actually use LinkedIn,
or do they just have an account “because everyone does”?
Only add active users to your growing list of potential prospects.
Only add active users to your growing list of potential prospects.
Слайд 16
THE RESULT?
When we do this for clients, we typically find thousands
of highly engaged prospects to go after - sometimes tens of thousands or even hundreds of thousands.
Слайд 17SLIMMING DOWN THE LIST
Narrow
your list down to 2,000 to 3,000
of the best prospects – people who are most likely to buy from you.
Слайд 18
NOW…CONNECT
Invite them to connect with you.
Make it personal: Include their first
name, something you admire about their business, or a mutual LinkedIn connection.
Not only is this the human way to interact with people, it increases the chances of your connection being accepted.
Not only is this the human way to interact with people, it increases the chances of your connection being accepted.
Слайд 19
RINSE AND REPEAT
By now, you should have a database of strong
potential clients to start working.
Once you’ve done your initial database build, then it’s time to begin a personal messaging campaign.
Слайд 20THE MESSAGING CAMPAIGN
Start by sending a few friendly messages - nothing
about your business, no selling, just connecting and sharing things that might interest them.
Слайд 21POSSIBLE FIRST MESSAGE
For example: “Hey, Mark, thanks for connecting. Congrats on
your success, looks like [insert personal comment]
Слайд 22
“There’s a discussion going on in my LinkedIn group right now
on [subject they’re interested in].
I bet you’d have some great insights to share. Here’s the link if you’re interested: [link]”
I bet you’d have some great insights to share. Here’s the link if you’re interested: [link]”
POSSIBLE SECOND MESSAGE
Слайд 23MAKING THE ASK…
“Hey Mark, we’ve been touching base here on LinkedIn
for a while now. It’d be great to learn more about your business. Do you have time for a call next Thursday between 10am and noon?.”
Слайд 24REMEMBER, THIS IS PERSONAL
While there’s no way to automate the process
(these are all personal messages that are honest and build real relationships), the time is absolutely worth it.
Слайд 25
IT’S ABOUT BEING…
Consistent, not eager.
Friendly, not flattering.
Personal, not salesy.
Professional, not formal.
Building
REAL relationships with REAL people.
The question is…
what are you waiting for?
Слайд 26
GET THE COMPLETE LINKEDIN PLAYBOOK ON AMAZON
It’s time to get real.
It’s
time to get smart.
It’s time to Connect.
Buy the book on Amazon today.
It’s time to Connect.
Buy the book on Amazon today.
GET CONNECT ON AMAZON
