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content marketing #STLCM презентация
Содержание
- 1. content marketing #STLCM
- 2. PRESENTATION History of Content Marketing What is
- 3. IN 1837 - IN GRAND DETOUR IL EARLY CONTENT MARKETER
- 4. JELL-O EARLY CONTENT MARKETER
- 5. WHY CONTENT MARKETING Authority Awareness Trust Relationship
- 6. 5 STEPS TO CONTENT MARKETING Strategy Creation Distribution Promotion Tracking
- 7. STRATEGY STEP 1 Strategy: Capabilities /
- 8. STRATEGY - TOOLS PenPath ICO Google Trends AddThis
- 9. CREATION STEP 2 Strategy > Mission
- 10. CREATION - TOOLS data.gov / Pew Research Center PublishThis.com Google Keyword Evernote
- 11. DISTRIBUTION STEP 3 Platforms for posting
- 12. DISTRIBUTION - TOOLS Wordpress / Medium /
- 13. PROMOTION STEP 4 Leverage your efforts
- 14. PROMOTION - TOOLS hipb2b.com Twitter Cards /
- 15. TRACKING STEP 5 Goals: lead gen,
- 16. TRACKING - TOOLS bufferapp.com Google Analytics Inbound CRMs PenPath AirPR.com / Docalytics / KISSmetrics
- 17. CASE STUDY 1- INFLUENCE & CO STEP 5
- 18. CASE STUDY 1- INFLUENCE & CO STEP 5
- 19. CASE STUDY 1- INFLUENCE & CO STEP 5
- 20. CASE STUDY 1- INFLUENCE & CO STEP 5
- 21. Consultant: Digital Marketing Strategy Cut
- 22. CONTENT MARKETING #STLCM THE 5 FUNDAMENTALS OF @AlexCruz4u & @TheMattKamp
PRESENTATION History of Content Marketing What is content marketing The 5 Fundamental Steps & Tools 2 Case Studies 1-2 Audience Audits
Слайд 2PRESENTATION
History of Content Marketing
What is content marketing
The 5 Fundamental Steps &
Tools
2 Case Studies
1-2 Audience Audits
2 Case Studies
1-2 Audience Audits
Слайд 7STRATEGY
STEP 1
Strategy: Capabilities / KPI’s
Goals
Personas
Topics
Consistent
Distribution needs
Influencers
Слайд 9CREATION
STEP 2
Strategy > Mission > Editor > Writer
Cover the bases:
SEO
Visuals/Layout
Length/Title
Слайд 11DISTRIBUTION
STEP 3
Platforms for posting
Distribute to platforms correctly (repurpose!)
Establish your networks
Educate
& engage with your whole team
Слайд 12DISTRIBUTION - TOOLS
Wordpress / Medium / Blogger / Tumblr
LinkedIn
contactually.com
mailchimp.com
Hatchbuck / HubSpot
/ Greenrope
Слайд 13PROMOTION
STEP 4
Leverage your efforts with the right tools
Study reports on
what’s most effective
Explore unsaturated channels
Explore unsaturated channels
Слайд 14PROMOTION - TOOLS
hipb2b.com
Twitter Cards / FB / LI sponsored content
Outbrain /
Taboola / Zemanta / SimpleReach
Слайд 15TRACKING
STEP 5
Goals: lead gen, speaking, exposure, traffic, social engagement, etc.
Listening
Measuring
KPI’s
Social engagement
Subscriptions
Funnel
Social engagement
Subscriptions
Funnel
Слайд 16TRACKING - TOOLS
bufferapp.com
Google Analytics
Inbound CRMs
PenPath
AirPR.com / Docalytics / KISSmetrics
Слайд 21Consultant: Digital Marketing Strategy
Cut Marketing Expenses: +40%
New Revenue Channels: +$2,000,000
CASE STUDY 2 - PENPATH
