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CONTENT MARKETING презентация
Содержание
- 1. CONTENT MARKETING
- 2. Content
- 3. Relationship Marketing Building one relationship at a time.
- 4. People
- 5. Add
- 6. Become
- 7. Borders
- 8. The Key to Survival Looking to the future!
- 9. What Does Content Marketing actually look like?
- 10. It’s the
- 11. It
- 12. Great
- 13. Coca-Cola has
- 14. It’s all about YOU! Stories: Create differentiation
- 15. Stories: Allow you to stand out in a crowded marketplace
- 16. Stories: Offer maximum impact with less effort
- 17. And
- 18. Creating
- 20. Have
- 21. 1.
- 22. 2.
- 23. 3.
- 24. 4. Identify
- 25. Create and
- 26. 5.
- 27. 6.
- 28. 7. Get
- 29. 8. Create
- 30. 9. Promote! Use social media to spread the word!
- 31. 10. Create
- 32. www.rebekahradice.com TWITTER: @REBEKAHRADICE
Content Marketing is connection marketing. It’s offering the right content to the right people with the right frequency and consistency.
Слайд 1
How to Become a
www.rebekahradice.com
CONTENT MARKETING
Secrets to a
SUPER-STICKY Strategy
POWERHOUSE
Слайд 2
Content Marketing
is connection marketing. It’s offering the right content to the
right people with the right frequency and consistency.
Слайд 10
It’s the content you create
Blog posts, videos, webinars, presentations, Infographics
and podcasts.
Слайд 11
It drives sales…
boosts your bottom line and connects consumers to your
brand. In other words - it helps you tell your story in a powerful and meaningful way.
Слайд 17
And making an impact is more important than ever before.
Twitter has
284 million monthly active users
Instagram has 300 million monthly active users
Facebook has 1.35 BILLION monthly active users
74% of online adults (ages 18+) use social networks regularly
23% are on Twitter
71% are on Facebook
Instagram has 300 million monthly active users
Facebook has 1.35 BILLION monthly active users
74% of online adults (ages 18+) use social networks regularly
23% are on Twitter
71% are on Facebook
Слайд 20
Have you said this…
I don’t know what kind of content to
produce
I don’t know what my customers want
I don’t know how to research my audience
I don’t know how to promote my content
I don’t know how to reuse my content
Слайд 21
1. Define Objectives:
Raise awareness
Extend your reach
Build thought leadership
Grow your brand
Launch
a product
Promote a book
Promote a book
Слайд 22
2. Drill down into specific goals:
“Raise awareness around a social media
training system to add 500 new members into the program.”
“Build thought leadership through the launch of my New York Times Best selling book.”
“Build thought leadership through the launch of my New York Times Best selling book.”
Слайд 23
3. Do your research!
Who is your target market? What do they
look like, do for a living and what problems do you solve?
Слайд 24
4. Identify content
What do you have and what will you
produce?
To become a content marketing powerhouse, you have to create SHARE WORTHY content!
Слайд 25
Create and Curate
Share content that resonates with your audience
Use the
right
tools!
Post Planner
BuzzSumo
Twitter Lists
Post Planner
BuzzSumo
Twitter Lists
Слайд 26
5. Understand each social network
How will they support your objectives?
Facebook
- Attract Potential Clients
Twitter - Build a Credible Reputation
Google Plus – Connect with Like-Minded Business Professionals
Pinterest – Tell Your Visual Story
Instagram – Diversify Your Marketing Efforts
YouTube – Drive Traffic to Your Website and Blog
Twitter - Build a Credible Reputation
Google Plus – Connect with Like-Minded Business Professionals
Pinterest – Tell Your Visual Story
Instagram – Diversify Your Marketing Efforts
YouTube – Drive Traffic to Your Website and Blog
Слайд 28
7. Get involved
In the conversation. Be a giver, not a
taker!
Use Tools to Listen, Respond, Share and Stay Interactive
Sprout Social
Buffer
Tailwind
Слайд 29
8. Create a system
Excel
Google Calendar
Co-Schedule (WordPress)
Social Media Tools:
Sprout Social
Buffer
Слайд 32
www.rebekahradice.com
TWITTER: @REBEKAHRADICE
GOOGLE PLUS: +REBEKAHRADICE
FACEBOOK: REBEKAHRADICELLC
INSTAGRAM: /REBEKAHRADICE
