- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
Closed Loop Marketing for Pay Per Click Lead Generation презентация
Содержание
- 2. March 4, 2015 CLOSED LOOP MARKETING FOR
- 3. Businesses Don’t Want Leads
- 4. “Half the money I spend in
- 5. “Half the money I spend in
- 6. THE PROBLEM QUALITY LEAD GENERATION
- 7. CPX Bidding THE SOLUTION COST PER X BIDDING
- 8. WHAT IS CPX BIDDING: Cost per
- 9. CPX Bidding Requires Closed Loop Marketing
- 10. WHAT CPX GOAL TO CHOOSE?
- 11. Is Lead Quality Important To Clients?
- 12. Do you feel like you have
- 13. How Do You Track The Quality
- 14. Relying on client feedback is like
- 15. MacGyvering Your PPC Setup to Track
- 16. Tie Campaign Data to Visitor Campaign
- 17. Tie Campaign Data to Visitor Campaign
- 18. Lead Enters CRM & Moves through
- 19. Campaign Data Passed with Lead Lead
- 20. Who do you use for Call
- 21. Campaign Data Passed with Lead http://avalaunchmedia.com?keyword={keyword} CAPTURE DATA – PHONE CALLS
- 22. Campaign Data Passed with Lead CAPTURE DATA – PHONE CALLS
- 23. CAPTURE DATA – PHONE CALLS
- 24. Campaign Data Passed with Lead Lead
- 25. Lead Enters CRM & Moves through
- 26. Tie Campaign Data to Visitor Campaign
- 27. Case Study – Financial Industry EXPLOSIVE CASE STUDY
- 28. Case Study – Financial Industry EXPLOSIVE CASE STUDY
- 29. Case Study – Financial Industry EXPLOSIVE CASE STUDY
- 30. Case Study – Financial Industry EXPLOSIVE CASE STUDY
- 31. Lead Quality Issues = Defused NO PAPER CLIP NEEDED
Слайд 2March 4, 2015
CLOSED LOOP MARKETING FOR PPC:
MEASURING & OPTIMIZING BEYOND
Luke Alley
Director of PPC
@LukeAlley
Слайд 4
“Half the money I spend in advertising is wasted;
the problem
–John Wanamaker
QUALITY LEAD GENERATION
Слайд 5
“Half the money I spend in PPC
the problem is I don’t know which half.”
QUALITY LEAD GENERATION
Слайд 8
WHAT IS CPX BIDDING:
Cost per X bidding
X = the status/quality of
Common CPX goals:
Cost per application sent
Cost per qualified lead
Cost per demo
Cost per enrolled student
COST PER X BIDDING
Слайд 9
CPX Bidding Requires Closed Loop Marketing
Tie Campaign Data to Visitor
Campaign Data
Lead Enters CRM & Moves through Pipeline
Analyze & Tie Back
to Campaign
CLOSED LOOP MARKETING
VISITOR
CLOSED LOOP MKTG
Слайд 10
WHAT CPX GOAL TO CHOOSE?
LEAD
Contacted & Qualified
Scheduled Demo
Sent Application
Received App
Revenue
LTV
Baby
Quality Improves
Recency & Data Points
CLOSED LOOP MARKETING
Слайд 12
Do you feel like you have an adequate solution for tracking
30%
YES
70%
NO
CLOSED LOOP MARKETING
Слайд 13
How Do You Track The Quality Of
Your Leads?
50%
25%
10%
10%
5%
Rely on Client
Other
Client CRM
BCC’d on Lead Emails
Excel/ Google Docs
CLOSED LOOP MARKETING
Слайд 14
Relying on client feedback is like asking customers where they found
CLOSED LOOP MARKETING
Слайд 16
Tie Campaign Data to Visitor
Campaign Data Passed with Lead
Lead Enters CRM
Analyze & Tie Back
to Campaign
CLOSED LOOP MARKETING
VISITOR
CLOSED LOOP MKTG
Слайд 17
Tie Campaign Data to Visitor
Campaign Data Passed with Lead
Lead Enters CRM
Analyze & Tie Back
to Campaign
URL PARAMATERS (QUERY STRINGS)
Destination URL - http://avalaunchmedia.com/services/slide-decks
URL Separator - ?
Element - campaign=Presentations
Element - adgroup=SMX_Presentation_Design
Element - keyword={keyword}
Element Separator - &
Слайд 18
Lead Enters CRM & Moves through Pipeline
Analyze & Tie Back
to
URL PARAMATERS (QUERY STRINGS)
http://avalaunchmedia.com/services/slide-decks?campaign=Presentations&adgroup=SMX_Presentations_Design&keyword={keyword}
Tie Campaign Data to Visitor
Слайд 19
Campaign Data Passed with Lead
Lead Enters CRM & Moves through Pipeline
Analyze
to Campaign
CAPTURE DATA - HIDDEN FIELDS
Слайд 20
Who do you use for Call Tracking?
Other
CallRail
IfByPhone
Marchex/ VoiceStar
Mongoose
CallTracking Metrics
20%
15%
15%
15%
10%
10%
5%
5%
ResponseTap
WordStream
5%
Invoca
CAPTURE DATA –
Слайд 21
Campaign Data Passed with Lead
http://avalaunchmedia.com?keyword={keyword}
CAPTURE DATA – PHONE CALLS
Слайд 24
Campaign Data Passed with Lead
Lead Enters CRM & Moves through Pipeline
Analyze
to Campaign
CRM INTEGRATION
Lead Enters CRM & Moves through Pipeline
Слайд 25
Lead Enters CRM & Moves through Pipeline
Analyze & Tie Back
to
ANALYZE & TIE BACK TO CAMPAIGN
Слайд 26
Tie Campaign Data to Visitor
Campaign Data Passed with Lead
Lead Enters CRM
Analyze & Tie Back
to Campaign
AUTOMAING THE CLM PROCESS
VISITOR
CLOSED LOOP MKTG
