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Bootstrap Marketing презентация
Содержание
- 1. Bootstrap Marketing
- 2. AGENDA Brand-Marketing Strategy Marketing Implementation Analyze & Adjust
- 3. BRAND-MARKETING STRATEGY BOOTSTRAP MARKETING @BrandonTLuong
- 4. BRAND-MARKETING STRATEGY A brand is the set
- 5. BRAND-MARKETING STRATEGY The aim of marketing is
- 6. BRAND-MARKETING STRATEGY Branding Strategy Sets
- 7. BRAND-MARKETING STRATEGY Bootstrap Marketing noun A tactical
- 8. BRAND-MARKETING STRATEGY APPROACHES ON MARKETING PLAN 1
- 9. BRAND-MARKETING STRATEGY Ensure marketing reflects the brand
- 10. BRAND-MARKETING STRATEGY Specific Measurable Attainable
- 11. BRAND-MARKETING STRATEGY EFFECTIVELY CAPTURE CLIENTS USING CUSTOMER
- 12. BRAND-MARKETING STRATEGY CUSTOMER PERSONAS AND SMART LIMITS
- 13. BRAND-MARKETING STRATEGY HEADER 2 EXERCISE Identify company’s
- 14. MARKETING IMPLEMENTATION BRANDON T. LUONG @BrandonTLuong
- 15. BRAND-MARKETING STRATEGY STRATEGY MEANS NOTHING WITHOUT NUMBERS
- 16. BRAND-MARKETING STRATEGY Real Formula for CAC CAC
- 17. BRAND-MARKETING STRATEGY Customer LifeTime Value cost LTV
- 18. BRAND-MARKETING STRATEGY A/B TESTING HELPS MARKETERS PIVOT
- 19. BRAND-MARKETING STRATEGY IDENTIFY AREAS OF NEEDED MARKETING
- 20. BRAND-MARKETING STRATEGY HEADER 2 EXERCISE Review customer
- 21. ANALYZE & ADJUST BRANDON T. LUONG @BrandonTLuong
- 22. ANALYZE & ADJUST Review the numbers to
- 23. SUMMARY Frameworks are your friends Thy shall
- 24. THANKS! Body Level One Body Level Two
Слайд 4BRAND-MARKETING STRATEGY
A brand is the set of expectations, memories, stories and
“
”
- Seth Godin
Слайд 5BRAND-MARKETING STRATEGY
The aim of marketing is to know and understand the
“
”
- Peter Drucker
Слайд 6
BRAND-MARKETING STRATEGY
Branding
Strategy
Sets company image guidance
Gathers consumer intelligence second hand
Marketing
Tactical
Delivers company’s message
Gathers consumer intelligence directly from source
vs
BRANDING VS MARKETING
Слайд 7BRAND-MARKETING STRATEGY
Bootstrap Marketing
noun
A tactical marketing plan giving the maximum ROI (Return
Слайд 8BRAND-MARKETING STRATEGY
APPROACHES ON MARKETING PLAN
1
2
3
General Marketing
Campaigns
Product Marketing
Year Round
Relatively static
Flexibility in adjust
Set
Fast pace
Long term planning in short time
Set period of time
Fast/Slow pace depending on product
Possibility of reusing tactics again
Слайд 9BRAND-MARKETING STRATEGY
Ensure marketing reflects the brand
FIRST STEPS IN DEVELOPING MARKET PLAN
1
Outline
Metrics to validate the resources used in marketing
2
3
Слайд 10BRAND-MARKETING STRATEGY
Specific
Measurable
Attainable
Realistic
Timely
S
M
A
R
T
BE SMART AS TO REACH OBJECTIVES
*There
Слайд 11BRAND-MARKETING STRATEGY
EFFECTIVELY CAPTURE CLIENTS USING CUSTOMER PERSONA SCENARIOS
Pit customer persona development
Allows companies to understand who are their target audience, also discover pivots sooner
Gives insights on customers and how to persuade them to buy
Lowers cost in customer acquisition, lifecycle and other costs
Слайд 12BRAND-MARKETING STRATEGY
CUSTOMER PERSONAS AND SMART LIMITS UNNECESSARY EFFORTS
EX: Pick channels that
Слайд 13BRAND-MARKETING STRATEGY
HEADER 2
EXERCISE
Identify company’s value, swag, culture and overall brand
Develop consumer
Select channels based on your targets’ behaviors
Слайд 15BRAND-MARKETING STRATEGY
STRATEGY MEANS NOTHING WITHOUT NUMBERS
After establishing customer criteria, have metrics
Know the real marketing cost: customer acquisition, lifetime value, marketing-sales conversion, etc.
CAC =
MCC
CA
CAC – Customer Acquisition Cost
MCC – total Marketing Campaign Cost
CA – total Customers Acquired
Слайд 16BRAND-MARKETING STRATEGY
Real Formula for CAC
CAC =
MCC + W + S
CA
CAC – Customer Acquisition Cost
MCC – total Marketing Campaign Cost
W - Wages
S – cost of all marketing/sales Software
PS – additional Professional Services
O – Overhead
CA – Customers Acquired
Слайд 17BRAND-MARKETING STRATEGY
Customer LifeTime Value cost
LTV =
S x R x T
LTV
S – average value of a S
R – number of Repeated transactions
T – average retention Time in months or years for a typical customer
Слайд 18BRAND-MARKETING STRATEGY
A/B TESTING HELPS MARKETERS PIVOT THEIR STRATEGY
Altering colors or layout
Reveal which method is most effective
Enables marketers to change strategy on the fly
Слайд 19BRAND-MARKETING STRATEGY
IDENTIFY AREAS OF NEEDED MARKETING $
Identify highest purchasing seasons according
Budget total year, and how much goes into each
Formula:
Budget = Digital + Physical + Software + Wages + Misc.
Слайд 20BRAND-MARKETING STRATEGY
HEADER 2
EXERCISE
Review customer persona
Create several “Facebook Ads” for A/B testing
Class
Constraints:
Header is 25 characters
Body is 90 characters
*Disclaimer: Facebook has an image – text ratio of 20%, but who cares for this exercise
Слайд 22ANALYZE & ADJUST
Review the numbers to adjust the plan
Monitor and comprehend
Ensure digits are align with goals
DON’T EFF UP; ADJUST ACCORDING TO NUMBERS
Слайд 23SUMMARY
Frameworks are your friends
Thy shall know the numbers
Strategy → Implementation →
Слайд 24THANKS!
Body Level One
Body Level Two
Body Level Three
Body Level Four
Body Level Five
BRANDON
Body Level One
Body Level Two
Body Level Three
Body Level Four
Body Level Five
Brandon@guanxiinnovations.com
@BrandonTLuong
Luong.webflow.com
