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Beyond Engagement:The Social Metrics You Ignore презентация
Содержание
- 1. Beyond Engagement:The Social Metrics You Ignore
- 2. Housekeeping Listening/voice options Questions and chat room #BeyondEngagement Recorded webinar Post-webinar survey #BeyondEngagement
- 3. Speakers #BeyondEngagement Kristin Dean @_KristinDean Enterprise
- 4. Vanity Metrics
- 5. What Are They? #BeyondEngagement
- 6. Why Isn’t Engagement Enough?
- 7. Engagement as Groundwork #BeyondEngagement
- 8. Context and Alignment #BeyondEngagement
- 9. The IHOP Example #BeyondEngagement
- 10. Different Business Units / Behavior / Goals / Metrics #BeyondEngagement
- 11. Plan Better Now to Know More Later
- 12. Do Your Research! #BeyondEngagement
- 13. Find Your Baseline
- 14. Avoid Data Overload #BeyondEngagement
- 15. Different Goals, Different Metrics
- 16. Audience Growth #BeyondEngagement
- 17. Business Outcomes #BeyondEngagement
- 18. Brand Awareness #BeyondEngagement
- 19. Brand Awareness #BeyondEngagement
- 20. Product Launch #BeyondEngagement
- 21. Competitive Benchmarking #BeyondEngagement
- 22. Surfacing the Right Data to the E-Team #BeyondEngagement
- 23. Content Optimization #BeyondEngagement
- 24. Cross-Channel Success #BeyondEngagement
- 25. Customer Service #BeyondEngagement
- 26. Takeaways
- 27. Takeaways Plan well now for smooth measurement
- 28. What Is
- 30. About Simply Measured Simply Measured is the
- 31. Thank You
Housekeeping Listening/voice options Questions and chat room #BeyondEngagement Recorded webinar Post-webinar survey #BeyondEngagement
Слайд 2Housekeeping
Listening/voice options
Questions and chat room
#BeyondEngagement
Recorded webinar
Post-webinar survey
#BeyondEngagement
Слайд 3Speakers
#BeyondEngagement
Kristin Dean
@_KristinDean
Enterprise Client Partner
at Simply Measured
Ron Schott
@ronschott
Director of Professional
Services at Simply Measured
Слайд 27Takeaways
Plan well now for smooth measurement later
There is no one-size-fits-all
when it comes to choosing metrics
Engagement needs context
Tie your metrics to business goals as directly as possible
Use the right metrics to help you prioritize the right things
Engagement needs context
Tie your metrics to business goals as directly as possible
Use the right metrics to help you prioritize the right things
#BeyondEngagement
Слайд 28
What Is Social Analytics?
PLAN
DEFINE YOUR SOCIAL STRATEGY
MEASURE
OPTIMIZE YOUR SOCIAL TACTICS
EXECUTE
Audiences
Conversations
Competitors
Brand Activities
Audience
Engagement
Business
Impact
#BeyondEngagement
Слайд 30About Simply Measured
Simply Measured is the most complete social analytics solution,
empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact.
#BeyondEngagement
