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BEYOND презентация
Содержание
- 1. BEYOND
- 5. REAL TIME MARK ETING
- 7. The original promise of social media… Conversations Dialogue Interactions
- 8. Instead we get stuff like this ?
- 10. People are looking for answers, information and help.
- 11. of people are using the web to research products 90%
- 12. Is this what you want them find?
- 14. Loyalty?
- 16. We are the gatekeepers to the brand’s story
- 17. EXAMPLES
- 18. Heineken - Dropped
- 19. 30 videos 35 million+ views Across 208 countries Longer videos saw 90% more engagement
- 23. What do they have in common?
- 24. $$$$$
- 26. 5 KEYS TO DEVELOPING AWESOME CONTENT
- 27. Understand your audience, and give them what they want 1
- 28. Do the research: Who are your fans?
- 29. Create emotional connections 2
- 31. Motivate people, make them feel part of something 3
- 32. Don’t allow people to be passive -
- 33. Integrate: Don’t rely on one channel 4
- 35. Inform AND entertain 5
- 36. Help people, they’re searching for answers and
- 37. Know your audience Create emotional connections
- 38. Thanks @garyedgar
REAL TIME MARK ETING
Слайд 28Do the research: Who are your fans? What speaks to them?
What do they care about?
Most importantly, always approach them like people, not demographics
Most importantly, always approach them like people, not demographics
Слайд 32Don’t allow people to be passive - trigger engagement, ask questions,
insist that they participate. Always include calls to action.
Слайд 36Help people, they’re searching for answers and information, but have fun
doing it. Be human, and deliver something you would enjoy reading.
Слайд 37
Know your audience
Create emotional connections
Make them feel part of something
Integrate
Inform and
entertain
