Best of Cannes Lions 2014 презентация

THE BIG DIGITAL PLAYERS

Слайд 2THE BIG DIGITAL PLAYERS


Слайд 3THE BRAND LIVE STATION


Слайд 4Hello

LAURENT NUYEN

Executive Creative Director
France & Europe West

DIGITASLBi
ISOBAR
BETC DIGITAL
LEO BURNETT
TBWA


JEAN-PHILIPPE MARTZEL

Deputy Managing

Director
Head of Strategic Planning

DIGITASLBi
W&CIE
McCANN
BETC
DDB


Слайд 518 CATEGORIES
76 000 ENTRIES
1589 WINNERS
EDITION 2014


Слайд 61. THE BIG WINNERS
2. THE BIG THEME


AGENDA


Слайд 7THE BIG WINNERS
Sweetie
Lemz - NL
1 GP – 17 Lions
Sorry I spent

on myself
Harvey Nichols – UK
3 GP – 12 Lions

24h of HAPPY
Pharrell Williams - FR
1 GP – 16 Lions


Слайд 8THE BIG WINNERS
Sweetie
Lemz - NL
1 GP – 17 Lions
Sorry I spent

on myself
Harvey Nichols – UK
3 GP – 12 Lions

24h of HAPPY
Pharrell Williams - FR
1 GP – 16 Lions


Слайд 9THE BIG WINNERS
Sweetie
Lemz - NL
1 GP – 17 Lions
Sorry I spent

on myself
Harvey Nichols – UK
3 GP – 12 Lions

24h of HAPPY
Pharrell Williams - FR
1 GP – 16 Lions


Слайд 10THE BIG WINNERS
Sweetie
Lemz - NL
1 GP – 17 Lions
Sorry I spent

on myself
Harvey Nichols – UK
3 GP – 12 Lions

24h of HAPPY
Pharrell Williams - FR
1 GP – 16 Lions


Слайд 12100%
PEOPLE
INSIDE
TECHNOLOGY
PRODUCT
PEOPLE


Слайд 14THE SOCIAL SWIPE
MISEREOR - GERMANY
How to dramatize the immediate impact of

donating.

Слайд 15REMOTE CONTROL TOURIST
TOURIST VICTORIA MELBOURNE - US
A way to let people

from anywhere in world
explore the hidden secrets of Melbourne before they visit in person.
To literally let them ‘go before they go’.

Слайд 16PAY PER LAUGH
TEATRE NU - SPAIN
If the show produces no laugh,

you don’t pay anything.
However, if you laugh, you have to pay for each smile.

Слайд 17Every ANZAC Day australians take a minute of silence
to remember

fallen veterans.
This time people could pay to listen to a minute of silence.

MINUTE OF SILENCE
ANZAC APPEAL - AUSTRALIA


Слайд 18PINGUIN NAVI
SUNSHINE AQUARIUM - JAPAN
The easiest way to visit the Sunshine

Aquarium,
it’s to follow the penguins.

Слайд 20SORRY I SPENT ON MYSELF
HARVEY NICHOLS - UK
Christmas is all about

giving, sharing and caring.
But not at Harvey Nichols. It’s all about me, me, me.

Слайд 21D.ROSE JUMP STORE
ADIDAS - UK
An challenging experience in London neighbourhood.
Jump and

catch free basket-ball shoes placed at 10ft high.

Слайд 22LAST SQUARES
MILKA - FRANCE
Bring Milka’s message « Dare to be tender » to

life.
Send to someone you care the last square… or keep it for you.

Слайд 24SPEAKING EXCHANGE
CNA ENGLISH COURSE - BRAZIL
An idea that connects those who

want to practice English
with those who just want someone to talk to.

Слайд 25THE FIRST KISS
WREN - US
More than 85 millions people
watch strangers

kiss together for the first time.

Слайд 2624H HOURS OF HAPPY
PHARRELL WILLIAMS - FRANCE
Everybody is untitled to happiness;

let's give them the little push they need to express themselves.

Слайд 27
La pensée digitale influence
de plus en plus la pensée publicitaire.
TAKE

AWAY


Слайд 28
Les campagnes, on ou off-line,
devront de plus en plus intégrer le

rôle d’acteur de l’audience.

TAKE AWAY


Слайд 29
La réussite d’une campagne
passera par sa capacité à générer de

la participation et donc de l’appropriation.

TAKE AWAY


Слайд 30
TAKE AWAY

Il ne s’agit plus uniquement d’interagir avec la campagne
mais d’en

faire partie.

Слайд 31
PEOPLE
100%
INSIDE


Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика