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Barbie image презентация
Содержание
- 1. Barbie image
- 2. Image general impression that a person or
- 3. Barbie’s story 1950s – appearance in the
- 4. Task: “to change the image” Barbie
- 5. Problem: “Body proportions” Solution Make several popular-scientific
- 7. Problem: “Body proportions” Solution Attraction of teenager models in advertisements
- 9. Problem: “Body proportions” Solution Younger sister with normal proportions
- 10. Problem: “Body proportions” Solution Barbie is sporty
- 11. Problem: «Barbie is the symbol of prosperity»
- 12. Problem: «Barbie is filthy rich» The idea
- 13. Problem: «Barbie is filthy rich» Barbie is
- 14. Problem: «Barbie is pricy» Barbie is affordable
- 15. Problem: «Barbie is silly» Barbie is smart
- 16. Problem: «Barbie is too feminine» - 1st solution Barbie is for gender equality
- 17. Problem: «Barbie is too feminine» - 2nd
- 18. Barbie gives opportunities to choose
Image general impression that a person or an organization gives to the public Personal Corporate International Public perception
Слайд 2Image
general impression that a person or an organization gives to the
public
Personal
Corporate
International
Personal
Corporate
International
Public perception
Слайд 3Barbie’s story
1950s – appearance in the USA
1964 – Mattel bought out
a right for a dall
1st Barbie
Слайд 4
Task: “to change the image”
Barbie
beautiful
rich
beauty icon
successful
careless
silly
dream of every girl
dream of every girl
BUT
remote from reality
Barbie
beautiful
rich
successful
hardworking
intelligent
affordable
sporty
smart
Слайд 5Problem: “Body proportions”
Solution
Make several popular-scientific projects:
TV show
Magazine articles
Radio program
revealing nonexistence of
an alive person with Barbie’s proportions
Good for play, not good for life
Слайд 10Problem: “Body proportions”
Solution
Barbie is sporty
Barbie is hardworking
And her sister too!
+ Launching
a TV sport program
Слайд 12Problem: «Barbie is filthy rich»
The idea contradicts the official image.
Barbie should
be:
hard-working
ambitious
self-made
hard-working
ambitious
self-made
Good luck?
Hard work!
Слайд 17Problem: «Barbie is too feminine» - 2nd solution
You can be as
beautiful as a Barbie!
Kids’ cosmetics
Do sport with Barbie – TV show
Real model
