darmon@3blmedia.com
Phillip Agnew
Content Manager
Natalie@brandwatch.com
Natalie Meehan
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B2B Social Strategies: Best Practices by Leading Brands презентация
Содержание
- 1. B2B Social Strategies: Best Practices by Leading Brands
- 2. Don’t be shy/ We’d love your participation
- 3. Coming Up B2B State of Social Best Practices
- 4. A Pivotal Moment 31 million
- 5. The State of Social
- 6. The State of Social
- 7. The State of Social
- 8. Best Practices
- 9. 1. Communicate where your audience communicates
- 10. Leading
- 11. Instagram trumps Twitter for engagement 120,000 earned mentions / 3,000 owned mentions – per year
- 12. Forums 1,038,000 earned mentions / 1,140 owned
- 13. How many customers are lost on forums?
- 14. 2. Communicate using the same social language
- 15. How different industries communicate
- 16. Hashtag Hitchhiking Use a trending hashtag
- 17. Hashtag Hitchhiking Examples Brandwatch React
- 18. Hashtag Hitchhiking Examples Brandwatch React
- 19. 3. Learn the best time to post
- 20. A common problem Retail and Aerospace
- 21. 4. Capitalize on specific conversation
- 22. Intent to purchase mentions and customer service mentions
- 23. A Convergys Corp. Study found that one
- 24. B2B examples @senorpedro97
- 25. BT have calculated the annual net
- 26. A Pivotal Moment 31 million
- 27. A Pivotal Moment 3,000 negative mentions
- 28. Q & A
- 29. Download the report: brandwatch.com/b2b-report contact@brandwatch.com facebook.com/brandwatch @brandwatch plus.google.com/+brandwatch1
Don’t be shy/
We’d love your participation Ask questions in the session chat Tweet about our discussion @brandwatch #brandwatchtips A download and recording of the webinar will be made available after
Слайд 1B2B Social Strategies: Best Practices by Leading Brands
Dave Armon
Community Manager
PhilA@brandwatch.com
CMO, 3BL
Media
darmon@3blmedia.com
darmon@3blmedia.com
Слайд 2Don’t be shy/
We’d love your participation
Ask questions in the session chat
Tweet
about our discussion
@brandwatch
#brandwatchtips
A download and recording of the webinar will be made available after the event
Слайд 4A Pivotal Moment
31 million
mentions
per year
3,690 thousand
posts an hour
One
new post
every second
every second
Yet 42% of B2B brands have no presence on social
Слайд 10
Leading on Instagram
GE - /generalelectric
1,430 LIKES | 28
COMMENTS
MailChimp - /mailchimp
231 LIKES | 14 COMMENTS
Sprout Social - /sproutsocial
42 LIKES | 3 COMMENTS
Слайд 11Instagram trumps Twitter for engagement 120,000 earned mentions / 3,000 owned mentions
– per year
Слайд 12Forums
1,038,000 earned mentions / 1,140 owned mentions – per year
84% of
consumers take action based on reviews and recommendations above all other forms of advertising
Nielsen
Nielsen
Слайд 13How many customers are lost on forums?
30,971 unanswered negative mentions
619,420 impressions
84%
of which lose brand faith
Over 500,000 consumers lost on forums
Слайд 16Hashtag Hitchhiking
Use a trending hashtag to engage a large audience
Is
the hashtag about something your brand should connect to?
Can your brand add a valuable contribution to the conversation?
Is the hashtag generating a significant amount of conversation
online?
1
2
3
Слайд 17
Hashtag Hitchhiking Examples
Brandwatch React @BW_React
421 RETWEETS | 174FAVORITES
#Eurovision2015: Which country
tweeted most about #Eurovision … the UK with 280,000 tweets
Слайд 18
Hashtag Hitchhiking Examples
Brandwatch React @BW_React
298 RETWEETS | 172 FAVORITES
#LeadersDebate: And
the winner is … Nicola Sturgeon, with the highest volume of neutral and positive mentions.
Слайд 23A Convergys Corp. Study
found that one negative online
review can cost
a business
an average loss of 30 customers
an average loss of 30 customers
Слайд 24B2B examples
@senorpedro97 Peter, plz try installing again using this link
intel.ly/1lzH4hc. Feel free to contact us for further assistance.
Salesforce Support @asksalesforce
8,127 FOLLOWERS
Intel Support @IntelSupport
1,051 FOLLOWERS
Vmware Cares @VMwareCares
38,200 FOLLOWERS
@bandit_hat_ Hi, were you able to update in the end? Can we help you with anything?
@CaptainPalapa Will, sounds like you could use some help! What can I do for you today?
Слайд 25BT have calculated the annual net
cost savings of delivering customer
service via social = £2 million
Слайд 26A Pivotal Moment
31 million
mentions
per year
3,690 thousand
posts an hour
One
new post
every second
every second
Слайд 27A Pivotal Moment
3,000 negative mentions per brand each year
500,000 potential
customers lost
on forums
One new social
lead each day
Слайд 29Download the report:
brandwatch.com/b2b-report
contact@brandwatch.com
facebook.com/brandwatch
@brandwatch
plus.google.com/+brandwatch1
