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Ad Receptivity: An Inconvenient Truth презентация
Содержание
Q: Describe when you last remember realizing a video ad had been targeted at you. Where did it happen and how did it make you feel? Q: Advertisers
Слайд 1Ad Receptivity: An Inconvenient Truth
Sue.elms@millwardbrown.com
@SueatMB
https://uk.linkedin.com/pub/sue-elms
Слайд 4
Q: Describe when you last remember realizing a video ad had
been targeted at you. Where did it happen and how did it make you feel?
Q: Advertisers can target the video ads you see in many different ways. How do you feel about video ad targeting based on…?
Слайд 5Q: How would you characterize your attitude towards the following formats
of video advertising?
Q: How much control do you feel you have over whether you do or don't watch the following formats of video advertising?
Q: How much control do you feel you have over whether you do or don't watch the following formats of video advertising?
