rebecca.lee@dynamopr.com
@rebeccalee1010
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A Supercharged Approach To PR SEO Success презентация
Содержание
- 1. A Supercharged Approach To PR SEO Success
- 2. Extensive Digital Experience
- 3. A Supercharged Approach To PR SEO
- 4. The Current Media Landscape
- 5. Getting Links Is Tougher
- 7. Job Cuts = More Freelancers
- 8. Fewer Staff
- 11. Multi media
- 12. Media SEO Strategies
- 13. All I See Are Big Opportunities
- 14. So What Does This Mean For Search Marketing?
- 17. Demanded by our industry To future
- 18. Supercharged Skills
- 19. Keyword shower enclosures . . .
- 20. Who Doesn’t Love A Top Ten Top
- 21. PR In A Box
- 23. It’s Doesn’t Take A Genius
- 26. Ace On The Phone
- 27. PR SEO means making the unsexy, sexy
- 28. Day To Day
- 30. Get Up Early,Sell Hard
- 31. Targeting Verticals
- 32. What The Trade Media Write About
- 33. Colchester Here I Come
- 36. Bread and butter
- 37. Local media
- 38. Business Bylines
- 40. Head shots Group/ casual office shots Short
- 41. What Makes A Story
- 43. We need to be doing more
- 44. Before And After
- 45. The Ugly Ducking
- 46. Rags To Riches
- 47. Modern Day Cinderella
- 48. Tried and Tested Idea’s
- 50. Creativity Always Wins
- 51. Owning Your Market
- 52. Is there a day for that?
- 53. Knowledge Showcasing
- 54. Again
- 55. And again
- 56. Exclusive content
- 57. But... always remember The 'Why'
- 58. Deadly Sleep
- 59. The Why
- 60. Micro Pigs!
- 61. The Why
- 62. How To Win At Newsjumps
- 63. Underrated
- 64. Don't be afraid to collaborate with
- 65. What Colour Do You See?
- 66. Social Ripples
- 67. Last Minute Plan
- 68. Exclusive with the Daily Mail
- 69. Full Feature
- 70. Coverage Success
- 71. Interesting fact about publishing I noticed was..
- 72. Key Takeaways
- 73. Recommended Tools
- 74. A reason 'why’ A supercharged PR SEO campaign needs:
- 75. A reason 'why’ To stick to the
- 76. A reason 'why’ To stick to the
- 77. Thank You Rebecca
Extensive Digital Experience
Слайд 1A Supercharged Approach To PR SEO Success
Rebecca Lee
Digital PR specialist at
Dynamo PR
Слайд 3
A Supercharged Approach To PR SEO Success
(that doesn't rely on being
embedded in an industry or knowing everyone)
Слайд 13
All I See Are Big Opportunities
We need to shake up
our content marketing strategies and spot the opportunities to win big
Слайд 17Demanded by our industry
To future proof our work the focus
needs to be increasing brand visibility instead of ‘link building’
Слайд 20Who Doesn’t Love A Top Ten
Top 10 celebrities women want to
shower with
David Beckham
George Clooney
Daniel Craig
Ryan Gosling
Idris Elba
Benedict Cumberbatch
Prince Harry
Jamie Dornan
Simon Cowell
Harry Styles
Top 10 celebrities men want to shower with
Kelly Brook
Cheryl Fernandez-Versini
Rachel Riley
Holly Wiloughby
Rihanna
Kate Middleton
Myleene Klass
Michelle Keegan
Sheridan Smith
Susanna Reid
Слайд 32 What The Trade Media Write About
New Hires
Anniversaries
Sales Data and Trends
Rebranding
/ Redesign
Expansions, News Suppliers
Investments
New Products
Related Fun Stories
Слайд 40Head shots
Group/ casual office shots
Short bios
Slick sign off process
Agreed topics
Don't Screw Up The Basics
Ian Monk
Founder and CEO
Rebekah Monk
Founder and Director
Tamsin Allen
Creative Director
Слайд 64
Don't be afraid to collaborate with other organisations, it could strengthen
your story and make it fly!
Слайд 75A reason 'why’
To stick to the story narratives we all know
and love
A supercharged PR SEO campaign needs:
Слайд 76A reason 'why’
To stick to the story narratives we all know
and love
Move on from link building to increasing visibility
Move on from link building to increasing visibility
A supercharged PR SEO campaign needs:
Слайд 77Thank You
Rebecca Lee
Digital PR specialist at Dynamo PR
rebecca.lee@dynamopr.com
@rebeccalee1010
