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A Freelancer’s Guide to Marketing Yourself презентация
Содержание
- 1. A Freelancer’s Guide to Marketing Yourself
- 2. Tweet Along! Servi-Tech Communications - @ServiTechComm Mark
- 3. Why Use Social Media? Increase brand recognition
- 4. Why Use Social Media? Establishing authority Establish
- 5. Facebook
- 6. Twitter
- 7. Google+
- 8. LinkedIn
- 9. Instagram
- 10. Blogs
- 11. Pinterest
- 12. Snapchat
- 13. Vine
- 14. YouTube
- 15. How to Get Started Be a resource,
- 16. How to Get Started Find your voice
- 17. How to Get Started Optimize Your Social
- 18. How to Get Started Make it Easy
- 19. How to Get Started You Don’t Need
- 20. How to Get Started Follow the Rules
- 21. Putting it into Practice Create your own
- 22. Putting it into Practice Get. On. LinkedIn.
- 24. What Not to Do
- 25. What Not to Do
- 26. What Not to Do
- 27. What Not to Do
- 28. What Not to Do
- 29. What Not to Do
- 30. What Not to Do Don’t attack potential,
- 31. What TO Do
- 32. What TO Do
- 33. What TO Do
- 34. REMEMBER: Find your voice Engage with your
- 35. mark.vierthaler@servitech.com 620-390-9535 @Mark_Vierthaler monica.springer@servitech.com 620-339-1023 @MonicaSpringer
Tweet Along! Servi-Tech Communications - @ServiTechComm Mark Vierthaler - @Mark_Vierthaler Monica Springer - @monicaspringer Kansas Professional Communicators - @KansasPC
Слайд 2Tweet Along!
Servi-Tech Communications - @ServiTechComm
Mark Vierthaler - @Mark_Vierthaler
Monica Springer - @monicaspringer
Kansas
Professional Communicators - @KansasPC
Слайд 3Why Use Social Media?
Increase brand recognition
When you’re a freelancer, your
name is your brand recognition. By giving potential clients more doors to access you, you increase the likelihood of them finding your work.
Increase brand loyalty
Social media only works when it’s a conversation instead of a one-way broadcast. A Texas Tech study showed brands that engaged enjoyed a higher rate of loyalty.
More opportunities to get business
Increase brand loyalty
Social media only works when it’s a conversation instead of a one-way broadcast. A Texas Tech study showed brands that engaged enjoyed a higher rate of loyalty.
More opportunities to get business
Слайд 4Why Use Social Media?
Establishing authority
Establish yourself as an expert in whatever
area of communications you specialize in. Share the knowledge, but don’t give away the product.
Increase inbound traffic
If your website is your main marketing tool (and it should be as a freelancer), almost all of your posts need to push back to your site.
More affordable marketing costs
Compared to traditional marketing offerings (newspapers, magazines, radio, television, etc.) social media is a much more affordable option.
Increase inbound traffic
If your website is your main marketing tool (and it should be as a freelancer), almost all of your posts need to push back to your site.
More affordable marketing costs
Compared to traditional marketing offerings (newspapers, magazines, radio, television, etc.) social media is a much more affordable option.
Слайд 15How to Get Started
Be a resource, not a sales pitch
People do
business with people they know, trust, and like. The old idea of how the sales pitch works is fading away.
Establish yourself as a source of knowledge in your field, and people will be attracted to your online presence.
Establish yourself as a source of knowledge in your field, and people will be attracted to your online presence.
Слайд 16How to Get Started
Find your voice and sell with it
Find what
it is about your work that sets you apart.
Don’t just copy what others are doing.
Your voice is your brand.
Don’t just copy what others are doing.
Your voice is your brand.
Слайд 17How to Get Started
Optimize Your Social Profiles
Don’t leave your profiles blank.
Make sure you’re utilizing all areas of the Facebook page, Twitter profile, etc.
Слайд 18How to Get Started
Make it Easy to Get Ahold of You
You
want to turn these efforts into business, so make sure people who want to hire you actually know how to get ahold of you.
Слайд 19How to Get Started
You Don’t Need the Newest Tech
You don’t have
to have the newest technology to get a dedicated following. If you want people to engage, you don’t have to have tens of thousands of dollars of equipment. Your camera does great, what matters is creating quality contact.
Слайд 20How to Get Started
Follow the Rules and Be Patient
Social media, just
like any other marketing effort, takes time to build up a dedicated base. Make sure you’re not taking short cuts, and you’re being patient.
Followers will come as you establish your brand your voice.
Followers will come as you establish your brand your voice.
Слайд 21Putting it into Practice
Create your own web page or blog –
you need an online home for your portfolio.
Create a Facebook page for your freelance business and invite family, friends, and former/current clients to like it and share it.
Twitter – Listen (err… read) for the first week or so. Learn what people are talking about, how and when they engage.
Create a Facebook page for your freelance business and invite family, friends, and former/current clients to like it and share it.
Twitter – Listen (err… read) for the first week or so. Learn what people are talking about, how and when they engage.
Слайд 22Putting it into Practice
Get. On. LinkedIn.
Get involved with freelancer groups. Engaged
in conversations. Connect with companies you want to work with
Use the job boards to see who’s hiring for what. These are great times to pitch your services in the stead of a new employee.
Use the job boards to see who’s hiring for what. These are great times to pitch your services in the stead of a new employee.
Слайд 30What Not to Do
Don’t attack potential, current, and former clients, customers
and employees.
A local Dodge City restaurant has TWICE held profanity-laden angry exchanges with customers and former employees
One told a customer to never come back because she was a b****
Second one (about a year later) accused a former employee of theft
Both stayed up for several days before the owner took them down.
A local Dodge City restaurant has TWICE held profanity-laden angry exchanges with customers and former employees
One told a customer to never come back because she was a b****
Second one (about a year later) accused a former employee of theft
Both stayed up for several days before the owner took them down.
Слайд 34REMEMBER:
Find your voice
Engage with your audience
Actively seek out the jobs
Own your
mistakes
Don’t hide critics
Use problems to prove your dedication
Have fun!
Don’t hide critics
Use problems to prove your dedication
Have fun!
Слайд 35mark.vierthaler@servitech.com
620-390-9535
@Mark_Vierthaler
monica.springer@servitech.com
620-339-1023
@MonicaSpringer
