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INBOUND MARKETING 101 Presented by Jonathan Berthold Rank Media Agency презентация
Содержание
- 1. INBOUND MARKETING 101 Presented by Jonathan Berthold Rank Media Agency
- 2. On average, inbound practices cost 62% percent less
- 3. Search Engine Optimization Pay Per Click
- 4. JB’s Key Takeaway
- 5. SEARCH ENGINE OPTIMIZATION
- 6. 61% of global Internet users research products
- 7. Cost-effective when executed strategically Provides a
- 8. JB’s Key Takeaway
- 9. PPC ADVERTISING
- 10. Marketers spent $4 billion on click-to-call advertising
- 11. Google Shopping campaigns give ecommerce advertisers the
- 12. JB’s Key Takeaway
- 13. Social Media Marketing
- 14. 93% of marketing professionals leverage social media
- 15. Increases brand awareness Helps build active
- 16. JB’s Key Takeaway
- 17. CONTENT MARKETING
- 18. 90% of CMOs believe that custom content has
- 19. More branded content leads to increased exposure
- 20. JB’s Key Takeaway
- 21. Email Marketing
- 22. 74% of consumers prefer to receive commercial
- 23. Integral aspect in audience development – goes
- 24. JB’s Key Takeaway
- 25. CONCLUSION
Слайд 2On average, inbound practices cost 62% percent less per lead than traditional outbound
75% of inbound marketing channels cost less than any traditional outbound channel
Marketers that measure inbound ROI are 17 times more likely to see the same or greater ROI over the previous year
Marketers who emphasize blogging are 13 times more likely to have increased ROI year over year
INBOUND MARKETING TRENDS
Sources:
HubSpot – State of Inbound Marketing: http://offers.hubspot.com/2014-state-of-inbound
HubSpot – 23 Reason Inbound Marketing Trumps Outbound Marketing: http://blog.hubspot.com/blog/tabid/6307/bid/28330/23-Reasons-Inbound-Marketing-Trumps-Outbound-Marketing-Infographic.aspx
Слайд 3Search Engine Optimization
Pay Per Click Advertising
Social Media Marketing
Content Marketing
Email Marketing
INBOUND MARKETING
Слайд 661% of global Internet users research products online
44% of online shoppers
75% of users never scroll past the first page of search results
33% of organic traffic goes to 1st search engine listing
SEARCH ENGINE OPTIMIZATION
Sources:
HubSport→ http://www.hubspot.com/marketing-statistics#Lead Generation
WebDam Solutions → http://www.webdamsolutions.com/2014-marketing-statistics-infographic/
Слайд 7Cost-effective when executed strategically
Provides a better overall user experience
Search engines drive
Builds brand awareness and branding opportunities
Capture mobile traffic with upcoming Google Mobile Usability update
MAIN BENEFITS OF SEO
Слайд 10Marketers spent $4 billion on click-to-call advertising in 2014
Search advertising accounted
Google continues to dominate with 84% of the world's paid search market share
Mobile now represents 20% of total search spending worldwide
PPC ADVERTISING
Sources:
eConsultancy→ http://econsultancy.com/blog/64144-global-paid-search-spend-increased-in-2013-stats
Search Engine Land: http://searchengineland.com/marketers-spent-4-billion-click-call-advertising-2014-report-214232, http://searchengineland.com/5-incredibly-practical-reasons-ppc-2015-211611
Слайд 11Google Shopping campaigns give ecommerce advertisers the ability to advertise products
Mobile search advertising is on the rise
Generates immediate traffic that you can convert into leads/sales
Complements SEO efforts
PPC ADVERTISING
Слайд 1493% of marketing professionals leverage social media for their businesses
72% of
71% of users access social media from mobile devices
70% of marketers have used Facebook to acquire customers
34% have generated leads from Twitter
SOCIAL MEDIA MARKETING
Sources:
Hubspot → http://www.hubspot.com/marketing-statistics#Lead Generation
Jeff Bullas → http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#XJWOB9DrEUeAJYWE.99
Слайд 15Increases brand awareness
Helps build active communities and brand advocates
You can target
Social media can help generate leads and/or sales
Sophisticated advertising platforms provide huge potential
SOCIAL MEDIA MARKETING
Слайд 1890% of CMOs believe that custom content has a positive effect on
61% of people are more likely to buy from companies that produce custom content
Content marketing tactics are most often executed through the use of: Articles (79%), Blogs (65%), Newsletters (63%), Case Studies (58%), Whitepapers (51%),
CONTENT MARKETING
Sources:
Unbounce→ http://unbounce.com/content-marketing/content-marketing-stats/
Слайд 19More branded content leads to increased exposure
Engaging content breaks through clutter
Custom content can help you build subscribers
Videos and press releases can generate a significant buzz
CONTENT MARKETING
Слайд 2274% of consumers prefer to receive commercial communications via email
Email marketing
59% of companies are integrating email and social channels together
76% of email opens occur in the first two days after an email is sent
EMAIL MARKETING
Sources:
Hubspot→ http://blog.hubspot.com/marketing/email-marketing-stats-list
Слайд 23Integral aspect in audience development – goes hand in hand with
Strategic email remarketing can help you segment users into different subscriber baskets
You can continuously drive traffic back to your site with an active newsletter
EMAIL MARKETING BENEFITS
