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9 презентация
Содержание
- 1. 9
- 2. Pinterest marched onto the social media scene in 2010
- 3. By 2012 it became the
- 4. By 2012 it became the
- 5. So why should you care about that?
- 6. 47% of US shoppers have made a purchase based on a Pinterest recommendation
- 7. The average Pinterest user has
- 8. The average Pinterest user has
- 9. Which brings us to StoreYa’s 9 Marketing Tips for Pinterest
- 10. 1 Use a Pinterest Business Page
- 11. A Pinterest Business Page looks exactly the same as a regular Pinterest board
- 12. The advantage is that it gives
- 13. The advantage is that it gives
- 14. These tools show you how many people see your pins,
- 15. These tools show you how many
- 16. These tools show you how many
- 17. These tools show you how many
- 18. You can use this info to
- 19. 2 Optimize Everything for SEO
- 20. Pinterest offers many opportunities to use industry related keywords
- 21. Pinterest offers many opportunities to use industry
- 22. You can optimize:
- 23. You can optimize: Your User Name
- 24. You can optimize: Your About Section
- 25. Notice how Shopify manages to fit
- 26. Notice how Shopify manages to fit products,
- 27. Notice how Shopify manages to fit products, Shopify,
- 28. Notice how Shopify manages to fit products, Shopify, stores,
- 29. Notice how Shopify manages to fit products, Shopify, stores, ecommerce,
- 30. Notice how Shopify manages to fit products, Shopify, stores, ecommerce, and sell
- 31. Notice how Shopify manages to fit products,
- 32. You can also optimize:
- 33. Your Boards by creating a few that
- 34. Your Boards by creating a few that
- 35. Your Boards by creating a few that
- 36. 3 Use the Best Image Sizes
- 37. Pinterest is all about the pictures, so
- 38. Pinterest is all about the pictures, so
- 39. Make your images 735 pixels wide as this is the max width
- 40. Make your images 735 pixels wide as
- 41. Make your images 735 pixels wide as
- 42. Make your images 735 pixels wide as
- 43. 4 Have a Few Different Boards
- 44. Have a bunch of different boards on assorted topics
- 45. This lets you appeal to
- 46. This lets you appeal to
- 47. Hubspot has 34 different boards!
- 48. Hubspot has 34 different boards!
- 49. Hubspot has 34 different boards!
- 50. 5 Keep Up With the Times
- 51. Keep your boards up to date by having holiday and seasonal boards
- 52. You can keep these boards
- 53. You can keep these boards
- 54. Sony’s Super Bowl Board is a great example. It’s there all year
- 55. Sony’s Super Bowl Board is a great
- 56. 6 Have Group Boards
- 57. Group boards let your followers share their own images to your boards
- 58. These boards can be about
- 59. Here are a few Group Boards from The Food Network
- 60. Here are a few Group Boards from
- 61. There are a lot of advantages from using Group Boards
- 62. You show your followers that
- 63. You show your followers that
- 64. 7 Distribute Your Content Evenly
- 65. Avoid having only brand related content
- 66. You should make sure to mix
- 67. You should make sure to mix
- 68. Target’s Healthy Living Board evenly distributes content that appeals to its target customer
- 69. Target’s Healthy Living Board evenly distributes content
- 70. Target’s Healthy Living Board evenly distributes content
- 71. 8 Brand Your Pins
- 72. Your goal on Pinterest is recognition for your brand
- 73. You want your images repinned
- 74. You want your images repinned
- 75. This image was found repinned on a WalMart board
- 76. There it is!
- 77. This image was found repinned on a
- 78. This image was found repinned on a
- 79. 9 Use Pin-it Buttons
- 80. Add Pin-it buttons to the images on your website
- 81. This enables your site visitors
- 82. This enables your site visitors
- 83. This is an excellent example of a hover over Pin-it button
- 84. This is an excellent example of a
- 85. 1. Use a Pinterest business page 2.
- 86. Turn Social Media into Social Commerce at www.StoreYa.com
- 87. If you liked this slide show
Слайд 3
By 2012 it became the fastest company to
reach 10 million
Pinterest marched onto the social media scene in 2010
Слайд 4
By 2012 it became the fastest company to
reach 10 million
Pinterest marched onto the social media scene in 2010
Today it boasts over 70 million users
Слайд 7
The average Pinterest user has a mean household income is $100,000
47%
Слайд 8
The average Pinterest user has a mean household income is $100,000
47%
There are only 500,000 business pages so Pinterest is free for the taking
Слайд 12
The advantage is that it gives you access to powerful analytic
A Pinterest Business Page looks exactly the same as a regular Pinterest board
Слайд 13
The advantage is that it gives you access to powerful analytic
A Pinterest Business Page looks exactly the same as a regular Pinterest board
Слайд 16
These tools show you how many people see your pins, click
Слайд 17
These tools show you how many people see your pins, click
Слайд 18
You can use this info to improve your strategy
These tools show
Слайд 21Pinterest offers many opportunities to use industry related keywords
By using keywords
Слайд 24You can optimize:
Your About Section by explaining your company with
Your User Name by making it relevant
and easy to find
Слайд 31Notice how Shopify manages to fit
products, Shopify, stores, ecommerce, and sell
Слайд 34Your Boards by creating a few that focus on different keywords
Your
You can also optimize:
Слайд 35Your Boards by creating a few that focus on different keywords
Your
Your Uploaded Images by using keywords in the file name
You can also optimize:
Слайд 38Pinterest is all about the pictures, so you want the your
You can do this by optimizing the size of your images
Слайд 41Make your images 735 pixels wide as this is the max
Taller images get more repins.
As you can see, the taller image takes up more of the board than the smaller one, making it more noticeable
Слайд 42Make your images 735 pixels wide as this is the max
Taller images get more repins.
The ideal proportion of width to height is either 2:3 or 4:5
Слайд 45
This lets you appeal to as many different people as possible
Have
Слайд 46
This lets you appeal to as many different people as possible
Have
It also makes your content easier to access
Слайд 52
You can keep these boards year round at the bottom of
Keep your boards up to date by having holiday and seasonal boards
Слайд 53
You can keep these boards year round at the bottom of
Keep your boards up to date by having holiday and seasonal boards
This way you can add content any time you want and it will be ready when the time comes
Слайд 55Sony’s Super Bowl Board is a great example.
It’s there all
Слайд 58
These boards can be about anything from sharing knowledge to customers
Group boards let your followers share their own images to your boards
Слайд 60Here are a few Group Boards from The Food Network
Group boards
Слайд 62
You show your followers that you care what they have to
There are a lot of advantages from using Group Boards
Слайд 63
You show your followers that you care what they have to
There are a lot of advantages from using Group Boards
User generated content is often shared more than regular content
Слайд 66
You should make sure to mix in non-brand related pins and
Avoid having only brand related content
Слайд 67
You should make sure to mix in non-brand related pins and
Avoid having only brand related content
Do this by creating boards that relate to the broader culture of your target community
Слайд 68Target’s Healthy Living Board evenly distributes content that appeals to its
Слайд 69Target’s Healthy Living Board evenly distributes content that appeals to its
You can see here a balance between posts about Target products
Слайд 70Target’s Healthy Living Board evenly distributes content that appeals to its
You can see here a balance between posts about Target products, and posts related to the board’s theme
Слайд 73
You want your images repinned and shared across the web
Your goal
Слайд 74
You want your images repinned and shared across the web
Your goal
To ensure that you get the credit when that happens, brand your pins
Слайд 77This image was found repinned on a WalMart board
Because it was
Слайд 78This image was found repinned on a WalMart board
Because it was
This pin is branded with a website
Be sure to add your website, logo, or brand name to your images
Слайд 81
This enables your site visitors to share your images on Pinterest
Add
Слайд 82
This enables your site visitors to share your images on Pinterest
Add
This can give you both added exposure and the ability to reach new people who may not be following you
Слайд 84This is an excellent example of a hover over Pin-it button
Notice
Branded with a website
Слайд 851. Use a Pinterest business page
2. Optimize everything for SEO
3. Use
4. Have a few different boards
5. Keep up with the times
6. Have Group Boards
7. Distribute content evenly
8. Brand your pins
So there you have it!
9. Use Pin-it buttons on your website
Слайд 87If you liked this slide show
check out our blog for
http://Blog.StoreYa.com
