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DDD Cannes Lions #DDDcannes Ilker ERGEN презентация
Содержание
- 1. DDD Cannes Lions #DDDcannes Ilker ERGEN
- 2. 7 Days 50 Sessions 250+ Applications
- 3. Cannes Lions Nedir?
- 4. Cannes Lions Nerede Yapılıyor? Cannes
- 5. Agency Brand Academy Media 90+ countries 12.000+ participants Tech
- 7. Cannes Lions Applications
- 9. Award Categories
- 10. Cannes Lions Evolution 2011 2012 2013 2014
- 11. CHANGED AUDIENCE CHANGED MARKETING APPROACH CHANGED MEDIUMS and MEDIA
- 12. CHANGED AUDIENCE
- 13. Artificial Intelligence
- 15. Artificial Intelligence Era «Success in creating AI
- 16. Yapay Zeka
- 17. Investment in A.I. Hired A.I. Pioneer Geoff
- 18. What does A.I. Era bring?
- 19. Virtual Personal Assistant VPA (Virtual Personal Assistant)
- 21. GREATEST GENERATION silent GENERATION BABY boomers
- 22. Generation Edge ECONOMY PARENTING - SCHOOLING TECHNOLOGY DISTRUST AUTHORITY
- 23. CHANGED MARKETING APPROACH
- 24. Power of #NOW
- 25. The Dress
- 26. Spontaneous Unpredictable
- 27. The Dress
- 28. Constant Repetitive
- 29. Don’t make campaigns, Start m vements
- 30. Cause Oriented
- 31. Nivea Doll
- 32. Volvo – Life Paint
- 33. Vodafone – Red Light App
- 34. Samsung – Safety Truck
- 35. Delta Innovation Class
- 36. Found
- 37. Social Responsibility
- 38. Lucky Iron Fish
- 39. The Gun Shop
- 40. SOS SMS
- 41. Gender Apartheid
- 42. Under Armour – I’ll What I Want
- 43. P&G - Like A Girl
- 44. Burger King – Proud Whopper
- 45. Hacking Cheating
- 46. Wolkswagen
- 47. McDonald’s – Lovin the Superbowl
- 48. Radiant Return
- 49. Volvo - Interception
- 50. CHANGED MEDIUM and MEDIA
- 51. Creativity in Data Age
- 52. 44 zettabyte 44.000.000.000 terrabyte
- 53. Data Age Smart Devices increase data usage Effective Marketing with data Easier life with data
- 55. Change in Agencies
- 56. Tech, Data and Creativity
- 57. NFL Giferator
- 58. Nike – House of Mamba
- 59. Loreal Paris – Makeup Genius
- 60. CANAL+ - Interactive Form
- 61. Holograms, Virtual Reality
- 62. Google Cardboard
- 63. Hololens Minecraft
- 64. Facebook – AR Like & Emoji
- 65. Music
- 66. Change in Music Ownership
- 68. Honda – OK GO
- 69. Internet of Things and Wearables
- 70. R/GA - Hammerhead
- 71. Exploration of New Platforms and Formats
- 72. Pedigree – K9FM
- 73. MediaMarkt – Easter Rabbit Race
- 74. Domino’s Emoji
- 75. The Match
- 76. Joe Boxer Inactivity Tracker
- 77. Sky Tip
- 78. CHANGED AUDIENCE CHANGED MARKETING APPROACH CHANGED MEDIUM and MEDIA
- 79. Thank you! @ergen_ilker
7 Days 50 Sessions 250+ Applications
Слайд 10Cannes Lions Evolution
2011
2012
2013
2014
Google and the shape of search to come
Facebook: social
by design
Rise of the tablets
Rise of the tablets
Storytelling
A/B testing: Change the behaviour
Inspired by technology
Branded content
Mobile the second screen
Millenials crave connections
Go offline: Back to basics
?
Youtube Nation
Neuroscience
Data-insight-strategy-creativty
Real Time Marketing
2015
Слайд 15Artificial Intelligence Era
«Success in creating AI would be the biggest event
in human history. … it might also be the last, unless we learn how to avoid risks.»
Stephen Hawking
Stephen Hawking
Eve of A.I. Era
Слайд 17Investment in A.I.
Hired A.I. Pioneer Geoff Hinton
A.I. Lab is founded
Phd researches
on the go
Слайд 18What does A.I. Era bring?
Merge
Emerge
Purge
CRM and Media
New Creative Ways
Human Decision Making
Слайд 21
GREATEST
GENERATION
silent
GENERATION
BABY
boomers
GEN X
millenial
GENERATION
1901-1924
1925-1945
1946-1964
1965-1979
1980-1994
1995-Present
YOUTH FOR LAST 10 YEARS=
MILLENIALS
