7 Proven Ways to Succeed With Social Media For Your Business презентация

Содержание

1.44 billion monthly active Facebook users 77% of consumers trust recommendations from both their families and friends 71% of people trust products and services they find on Facebook

Слайд 1


7 Proven Ways to Succeed With Social Media For Your Business
PRESENTED

BY Nicole Kroese
VP, Marketing and Partnerships
Likeable Local
Nicole@likeablelocal.com

#LikeableWebinar | @NicoleKroese


Слайд 2

1.44 billion
monthly active Facebook users
77%

of consumers trust recommendations from both their

families and friends

71% of people

trust products and services they find on Facebook

The average user logs onto social networks 1.72 hours per day; that’s 28% of all online activity!

$8.5 billion was spent on social this year and it reach nearly
$14 billion in 2018

23% of Facebook Users check their accounts at least 5 times a day

A Few of My Favorite Stats…

#LikeableWebinar | @NicoleKroese


Слайд 3

TOP 5 REASONS YOUR CUSTOMERS WANT TO FOLLOW YOU ON SOCIAL


To find out about your latest promotions and discounts

New product announcements and information

Customer service

Entertaining content

Ability to provide feedback

#LikeableWebinar | @NicoleKroese


Слайд 4

7 Proven Ways to Succeed With Social Media For Your Business
#LikeableWebinar

| @NicoleKroese

Слайд 5The 7 Ways to Succeed with Social Media
1. Prepare for
Facebook

Reachageddon

3. Recycle great content

5. Join the Conversation

6. Educate Yourself and others

7. Practice gratitude the old fashioned way

2. Inspire with stories

4. Incentivize referrals (You can pay to play, too)

#LikeableWebinar | @NicoleKroese


Слайд 6
It used to be like…
If you build it, they will

come!

2. Prepare
for Facebook Reachageddon

#LikeableWebinar | @NicoleKroese


Слайд 7“Failure to plan is planning to fail.”
-Benjamin Franklin

The internet became

a little cluttered

Things like “Facebook Reachageddon” made us Pay-to-Play

Then…

#LikeableWebinar | @NicoleKroese


Слайд 8
A few years ago, it happened to big brands
.008% of their

following


#LikeableWebinar | @NicoleKroese


Слайд 9
Now it’s happening to SMBs
Only a small portion their following

reached organically!


Facebook Reachageddon = The End of Organic Reach.
If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically



Слайд 10It’s OK!
Marketers who know what they are doing on social

can blow away the competition with strategic ads.

You’ve never been able to market smarter!

#LikeableWebinar | @NicoleKroese


Слайд 11
PLAN ahead.
REACH the right people.
ENTICE with relevant

creative.
CONVERT visitors to customers.
SCALE smarter.

The 5 Step Success Recipe for Social Ads

#LikeableWebinar | @NicoleKroese


Слайд 12

Oh, the possibilities!

#LikeableWebinar | @NicoleKroese


Слайд 13
Perfect the Audience Reach
Who is your perfect new customer?

?

Reach them with Facebook, Twitter, & LinkedIn Ads

Boosted Posts
Lookalike ads
Email Lists
Targeted “Like Ads”

Twitter Cards
Promoted Tweets

LinkedIn Targeted Ads

#LikeableWebinar | @NicoleKroese


Слайд 14

Custom Targeting

Specify everything for gender, to income, to job title, to

interests, to location!

#LikeableWebinar | @NicoleKroese


Слайд 15
Import a list of contacts (email addresses, phone numbers, etc.) that

Facebook matches with users to specifically target.

Custom Audience

#LikeableWebinar | @NicoleKroese


Слайд 16
Facebook can generate a similar audience (1% or 5%) based on

the custom audience you provided!

Lookalike Audience

#LikeableWebinar | @NicoleKroese


Слайд 17
The Anatomy of A Facebook Ad
#LikeableWebinar | @NicoleKroese


Слайд 18
Track and report regularly
Double down on what is working
You may

be sick of your Ad, your prospects aren’t!
Adapt to current trends
Always-be-optimizing

SCALE smarter.

#LikeableWebinar | @NicoleKroese


Слайд 19Make it easy withTURBOPOST ™!

#LikeableWebinar | @NicoleKroese


Слайд 20
3. Inspire With Stories
#LikeableWebinar | @NicoleKroese


Слайд 21
Why Storytelling?
Storytelling is the most powerful way to put ideas into

the world

Hearing a story causes an emotional connection to that company

Figure out what stories will resonate with customers/prospects

#LikeableWebinar | @NicoleKroese


Слайд 22
AND Use Your Unique Brand Voice
#LikeableWebinar | @NicoleKroese


Слайд 23

#LikeableWebinar | @NicoleKroese


Слайд 24

#LikeableWebinar | @NicoleKroese


Слайд 25

3. Recycle
Great Content.
#LikeableWebinar | @NicoleKroese


Слайд 26
Recycling Content Works
#LikeableWebinar | @NicoleKroese


Слайд 27
4. Incentivize Referrals
You can pay to play too.

A referral is the

best gift a customer can give you. Make it easy for them!
Reward loyalty and goodwill

#LikeableWebinar | @NicoleKroese


Слайд 28
@dens
Referrals:
Incentivize and Ask

#LikeableWebinar | @NicoleKroese


Слайд 29
Let’s Take a Look at an Example…
#LikeableWebinar | @NicoleKroese


Слайд 30
5. Join the Conversation
By Effectively Listening and Responding
When people interact, comment

back!

This is your chance to showcase your expertise!


#LikeableWebinar | @NicoleKroese


Слайд 31

…And Keep Listening and Responding

Track keywords, #hashtags, and mentions

Respond to everyone


#TSBetterBusiness @nicolekroese

#LikeableWebinar | @NicoleKroese


Слайд 32
Why Social Listening?
Social media allows you to listen to conversations

that matter to you, in real time, for the first time in history

“79 percent of users on Twitter will make a positive recommendation after following a brand”- PWC

Customers/ prospects will recommend your brand if you listen and respond appropriately!






#LikeableWebinar | @NicoleKroese


Слайд 33
Did You Know?
80% of Customer Service inquiries go unanswered on social

media

By being in the top 20%, you can establish your company as a leader

#LikeableWebinar | @NicoleKroese


Слайд 34
Responding on Social Media: Rules of Thumb
Respond to all customer comments

on social media
Embrace ALL comments
Respond quickly
and publically
Remember your “thank you’s” and “I’m sorry’s”

#LikeableWebinar | @NicoleKroese


Слайд 35
6.Educate
Yourself and Others

“Education is the most powerful weapon which you can

use to change the world.”
- Nelson Mandela

#LikeableWebinar | @NicoleKroese


Слайд 36


Get Ahead of those Harvard MBA’s




Webinars/ Podcasts
White papers
& Ebooks
Blogs
& articles




Слайд 37
The More You Share The Better
Educating Others
#LikeableWebinar | @NicoleKroese


Слайд 38
  EVERY Brand is a Publisher
Now, you can publish articles (your own

or others) online instantly.





Once you are connected on social, you can share your content seamlessly!

#LikeableWebinar | @NicoleKroese


Слайд 39
#LikeableWebinar | @NicoleKroese


Слайд 40
Don’t Worry!
No matter how valuable people may find your tips, articles,

etc.
They are not experts!
They’ll never know your content areas like you!

#LikeableWebinar | @NicoleKroese


Слайд 41
7. PRACTICE
Gratitude

"I would maintain that thanks are

the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton

#LikeableWebinar | @NicoleKroese


Слайд 42
Say Thank You
#LikeableWebinar | @NicoleKroese


Слайд 43PREPARE for Facebook Reachageddon.
RECYCLE Great Content.
JOIN THE CONVERSATION by listening and

responding

PRACTICE Gratitude the Old Fashioned Way.

INSPIRE Stories About Your Employees & Products.

INCENTIVIZE Referrals (You Can Pay to Play Too).

LET’S REGROUP

EDUCATE Yourself and Others.

#LikeableWebinar | @NicoleKroese


Слайд 44
HOW CAN
LIKEABLE HELP?
#LikeableWebinar | @NicoleKroese


Слайд 45
Likeable Hub
#LikeableWebinar | @NicoleKroese


Слайд 46

Content Scheduled and Managed For You
Thousands of content ideas at your

fingertips & a smart scheduling tool

#LikeableWebinar | @NicoleKroese


Слайд 47
TURBOPOST ™ Technology

Strategically Repeated Tweets: Reverb for Twitter automatically repeats your

posts 5 times to maximize reach and engagement


Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!

#TSBetterBusiness @nicolekroese

#LikeableWebinar | @NicoleKroese


Слайд 48Likeable Hub Site
#LikeableWebinar | @NicoleKroese


Слайд 49
WANT TO
LEARN MORE?
Today: Schedule a demo of Likeable Hub now or

later!

Or visit:
www.likeabledemo.com or call 212-359-4347!

*Special Promotion: FREE MONTH for attending this webinar!

To dive in RIGHT NOW: visit LikeableHub.com and get a free trial of our VIP Plan.


#LikeableWebinar | @NicoleKroese


Слайд 50
GRAND PRIZE!
CONTACT
Nicole Kroese

EMAIL
nicole@likeablelocal.com
TWITTER
@nicolekroese

PHONE
212-359-4347
QUESTIONS?
Don’t forget to visit LikeableDemo.com to learn more

& visit LikeableHub.com for a free trial!

#LikeableWebinar | @NicoleKroese


Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика