VP, Marketing and Partnerships
Likeable Local
Nicole@likeablelocal.com
#LikeableWebinar | @NicoleKroese
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7 Proven Ways to Succeed With Social Media For Your Business презентация
Содержание
- 1. 7 Proven Ways to Succeed With Social Media For Your Business
- 2. 1.44 billion monthly active Facebook
- 3. TOP 5 REASONS YOUR CUSTOMERS
- 4. 7 Proven Ways to Succeed
- 5. The 7 Ways to Succeed with Social
- 6. It used to be like…
- 7. “Failure to plan is planning to fail.”
- 8. A few years ago, it happened
- 9. Now it’s happening to SMBs
- 10. It’s OK! Marketers who know what
- 11. PLAN ahead. REACH
- 12. Oh, the possibilities! #LikeableWebinar | @NicoleKroese
- 13. Perfect the Audience Reach Who
- 14. Custom Targeting Specify everything
- 15. Import a list of contacts (email
- 16. Facebook can generate a similar audience
- 17. The Anatomy of A Facebook Ad #LikeableWebinar | @NicoleKroese
- 18. Track and report regularly Double
- 19. Make it easy withTURBOPOST ™! #LikeableWebinar | @NicoleKroese
- 20. 3. Inspire With Stories #LikeableWebinar | @NicoleKroese
- 21. Why Storytelling? Storytelling is the most
- 22. AND Use Your Unique Brand Voice #LikeableWebinar | @NicoleKroese
- 23. #LikeableWebinar | @NicoleKroese
- 24. #LikeableWebinar | @NicoleKroese
- 25. 3. Recycle Great Content. #LikeableWebinar | @NicoleKroese
- 26. Recycling Content Works #LikeableWebinar | @NicoleKroese
- 27. 4. Incentivize Referrals You can pay
- 28. @dens Referrals: Incentivize and Ask #LikeableWebinar | @NicoleKroese
- 29. Let’s Take a Look at an Example… #LikeableWebinar | @NicoleKroese
- 30. 5. Join the Conversation By Effectively
- 31. …And Keep Listening and Responding
- 32. Why Social Listening? Social media
- 33. Did You Know? 80% of Customer
- 34. Responding on Social Media: Rules
- 35. 6.Educate Yourself and Others “Education
- 36. Get Ahead of those
- 37. The More You Share The Better Educating Others #LikeableWebinar | @NicoleKroese
- 38. EVERY Brand is a Publisher
- 39. #LikeableWebinar | @NicoleKroese
- 40. Don’t Worry! No matter how valuable
- 41. 7. PRACTICE
- 42. Say Thank You #LikeableWebinar | @NicoleKroese
- 43. PREPARE for Facebook Reachageddon. RECYCLE Great Content.
- 44. HOW CAN LIKEABLE HELP? #LikeableWebinar | @NicoleKroese
- 45. Likeable Hub #LikeableWebinar | @NicoleKroese
- 46. Content Scheduled and Managed For
- 47. TURBOPOST ™ Technology Strategically Repeated
- 48. Likeable Hub Site #LikeableWebinar | @NicoleKroese
- 49. WANT TO LEARN MORE? Today: Schedule
- 50. GRAND PRIZE! CONTACT Nicole Kroese
1.44 billion monthly active Facebook users 77% of consumers trust recommendations from both their families and friends 71% of people trust products and services they find on Facebook
Слайд 1
7 Proven Ways to Succeed With Social Media For Your Business
PRESENTED
BY Nicole Kroese
VP, Marketing and Partnerships
Likeable Local
Nicole@likeablelocal.com
VP, Marketing and Partnerships
Likeable Local
Nicole@likeablelocal.com
Слайд 2
1.44 billion
monthly active Facebook users
77%
of consumers trust recommendations from both their
families and friends
71% of people
trust products and services they find on Facebook
The average user logs onto social networks 1.72 hours per day; that’s 28% of all online activity!
$8.5 billion was spent on social this year and it reach nearly
$14 billion in 2018
23% of Facebook Users check their accounts at least 5 times a day
A Few of My Favorite Stats…
#LikeableWebinar | @NicoleKroese
Слайд 3
TOP 5 REASONS YOUR CUSTOMERS
WANT TO FOLLOW YOU ON SOCIAL
To find out about your latest promotions and discounts
New product announcements and information
Customer service
Entertaining content
Ability to provide feedback
#LikeableWebinar | @NicoleKroese
Слайд 5The 7 Ways to Succeed with Social Media
1. Prepare for
Facebook
Reachageddon
3. Recycle great content
5. Join the Conversation
6. Educate Yourself and others
7. Practice gratitude the old fashioned way
2. Inspire with stories
4. Incentivize referrals (You can pay to play, too)
#LikeableWebinar | @NicoleKroese
Слайд 6
It used to be like…
If you build it, they will
come!
2. Prepare
for Facebook Reachageddon
#LikeableWebinar | @NicoleKroese
Слайд 7“Failure to plan is planning to fail.”
-Benjamin Franklin
The internet became
a little cluttered
Things like “Facebook Reachageddon” made us Pay-to-Play
Things like “Facebook Reachageddon” made us Pay-to-Play
Then…
#LikeableWebinar | @NicoleKroese
Слайд 8
A few years ago, it happened to big brands
.008% of their
following
#LikeableWebinar | @NicoleKroese
Слайд 9
Now it’s happening to SMBs
Only a small portion their
following
reached organically!
Facebook Reachageddon = The End of Organic Reach.
If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
Слайд 10It’s OK!
Marketers who know what they are doing on social
can blow away the competition with strategic ads.
You’ve never been able to market smarter!
#LikeableWebinar | @NicoleKroese
Слайд 11
PLAN ahead.
REACH the right people.
ENTICE with relevant
creative.
CONVERT visitors to customers.
SCALE smarter.
CONVERT visitors to customers.
SCALE smarter.
The 5 Step Success Recipe
for Social Ads
#LikeableWebinar | @NicoleKroese
Слайд 13
Perfect the Audience Reach
Who is your perfect new customer?
?
Reach them with Facebook, Twitter, & LinkedIn Ads
Boosted Posts
Lookalike ads
Email Lists
Targeted “Like Ads”
Twitter Cards
Promoted Tweets
LinkedIn Targeted Ads
#LikeableWebinar | @NicoleKroese
Слайд 14
Custom Targeting
Specify everything for gender, to income, to job title, to
interests, to location!
#LikeableWebinar | @NicoleKroese
Слайд 15
Import a list of contacts (email addresses, phone numbers, etc.) that
Facebook matches with users to specifically target.
Custom Audience
#LikeableWebinar | @NicoleKroese
Слайд 16
Facebook can generate a similar audience (1% or 5%) based on
the custom audience you provided!
Lookalike Audience
#LikeableWebinar | @NicoleKroese
Слайд 18
Track and report regularly
Double down on what is working
You may
be sick of your Ad, your prospects aren’t!
Adapt to current trends
Always-be-optimizing
Adapt to current trends
Always-be-optimizing
SCALE
smarter.
#LikeableWebinar | @NicoleKroese
Слайд 21
Why Storytelling?
Storytelling is the most powerful way to put ideas into
the world
Hearing a story causes an emotional connection to that company
Figure out what stories will resonate with customers/prospects
Hearing a story causes an emotional connection to that company
Figure out what stories will resonate with customers/prospects
#LikeableWebinar | @NicoleKroese
Слайд 27
4. Incentivize Referrals
You can pay to play too.
A referral is the
best gift a customer can give you. Make it easy for them!
Reward loyalty and goodwill
Reward loyalty and goodwill
#LikeableWebinar | @NicoleKroese
Слайд 30
5. Join the Conversation
By Effectively Listening and Responding
When people interact, comment
back!
This is your chance to showcase your expertise!
#LikeableWebinar | @NicoleKroese
Слайд 31
…And Keep Listening and Responding
Track keywords, #hashtags, and mentions
Respond to everyone
#TSBetterBusiness @nicolekroese
#LikeableWebinar | @NicoleKroese
Слайд 32
Why Social Listening?
Social media allows you to listen to conversations
that matter to you, in real time, for the first time in history
“79 percent of users on Twitter will make a positive recommendation after following a brand”- PWC
Customers/ prospects will recommend your brand if you listen and respond appropriately!
“79 percent of users on Twitter will make a positive recommendation after following a brand”- PWC
Customers/ prospects will recommend your brand if you listen and respond appropriately!
#LikeableWebinar | @NicoleKroese
Слайд 33
Did You Know?
80% of Customer Service inquiries go unanswered on social
media
By being in the top 20%, you can establish your company as a leader
#LikeableWebinar | @NicoleKroese
Слайд 34
Responding on Social Media:
Rules of Thumb
Respond to all customer comments
on social media
Embrace ALL comments
Respond quickly
and publically
Remember your “thank you’s” and “I’m sorry’s”
Embrace ALL comments
Respond quickly
and publically
Remember your “thank you’s” and “I’m sorry’s”
#LikeableWebinar | @NicoleKroese
Слайд 35
6.Educate
Yourself and Others
“Education is the most powerful weapon which you can
use to change the world.”
- Nelson Mandela
- Nelson Mandela
#LikeableWebinar | @NicoleKroese
Слайд 38
EVERY Brand is a Publisher
Now, you can publish articles (your own
or others) online instantly.
Once you are connected on social, you can share your content seamlessly!
Once you are connected on social, you can share your content seamlessly!
#LikeableWebinar | @NicoleKroese
Слайд 40
Don’t Worry!
No matter how valuable people may find your tips, articles,
etc.
They are not experts!
They’ll never know your content areas like you!
They are not experts!
They’ll never know your content areas like you!
#LikeableWebinar | @NicoleKroese
Слайд 41
7. PRACTICE
Gratitude
"I would maintain that thanks are
the highest form of thought; and that gratitude is happiness doubled by wonder."
- G.K. Chesterton
#LikeableWebinar | @NicoleKroese
Слайд 43PREPARE for Facebook Reachageddon.
RECYCLE Great Content.
JOIN THE CONVERSATION by listening and
responding
PRACTICE Gratitude the Old Fashioned Way.
INSPIRE Stories About Your Employees & Products.
INCENTIVIZE Referrals (You Can Pay to Play Too).
LET’S REGROUP
EDUCATE Yourself and Others.
#LikeableWebinar | @NicoleKroese
Слайд 46
Content Scheduled and Managed For You
Thousands of content ideas at your
fingertips & a smart scheduling tool
#LikeableWebinar | @NicoleKroese
Слайд 47
TURBOPOST ™ Technology
Strategically Repeated Tweets: Reverb for Twitter automatically repeats your
posts 5 times to maximize reach and engagement
Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!
#TSBetterBusiness @nicolekroese
#LikeableWebinar | @NicoleKroese
Слайд 49
WANT TO
LEARN MORE?
Today: Schedule a demo of Likeable Hub now or
later!
Or visit:
www.likeabledemo.com or call 212-359-4347!
*Special Promotion: FREE MONTH for attending this webinar!
To dive in RIGHT NOW: visit LikeableHub.com and get a free trial of our VIP Plan.
Or visit:
www.likeabledemo.com or call 212-359-4347!
*Special Promotion: FREE MONTH for attending this webinar!
To dive in RIGHT NOW: visit LikeableHub.com and get a free trial of our VIP Plan.
#LikeableWebinar | @NicoleKroese
Слайд 50
GRAND PRIZE!
CONTACT
Nicole Kroese
EMAIL
nicole@likeablelocal.com
TWITTER
@nicolekroese
PHONE
212-359-4347
QUESTIONS?
Don’t forget to visit LikeableDemo.com to learn more
& visit LikeableHub.com for a free trial!
#LikeableWebinar | @NicoleKroese
