#SMTLive | @DaveKerpen
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7 Proven Strategies to Maximize Twitter for Your Business презентация
Содержание
- 1. 7 Proven Strategies to Maximize Twitter for Your Business
- 2. Today We’ll Cover: Why
- 3. But first, a tale
- 4. These are a few
- 5. 7 Proven Twitter Success Strategies
- 6. 1. Listen Strategically #SMTLive | @DaveKerpen
- 7. Why Listen? Why Listen?
- 8. Identify WHAT & WHO To
- 9. Choose The Right Keywords
- 10. 2. Respond to Everyone
- 11. Telephone Customer Service is
- 12. Twitter = The New
- 13. The Power of Responding
- 14. How To Respond Respond
- 15. Notice: Respond quickly AND
- 16. Respond publically AND
- 17. Responding to Negative Comments
- 18. Say Thank You! Don’t
- 19. Maximize Exposure: Know Your
- 20. 3. Repeat Great Content #SMTLive | @DaveKerpen
- 21. Repeat Tweets Use Twitter
- 22. 4. #Hashtag Wisely #SMTLive | @DaveKerpen Source: Bufferapp
- 23. Why Hashtag? Hashtags = trackable
- 24. Hashtag Tips Create a hashtag
- 25. 5. Advertise Smarter #SMTLive | @DaveKerpen Source: Twitter
- 26. Advertise Smarter Ad Copy
- 27. Set Smart Objectives What do
- 28. Find Your Perfect Audience
- 29. 6. Join The Conversation #SMTLive | @DaveKerpen
- 30. Why Join Conversations? Listening
- 31. How To Join The Conversation #SMTLive | @DaveKerpen
- 32. 7. Use Tools Succeeding
- 33. Tools We Love #SMTLive | @DaveKerpen
- 34. Why Use Social Tools?
- 35. Click To Tweet Write a
- 36. Social Quant Increase your followers
- 37. Likeable Hub Likeable Hub is
- 38. HOW CAN LIKEABLE HUB HELP? #SMTLive | @DaveKerpen
- 39. Likeable Hub VIP #SMTLive |
- 40. TURBOPOST ™ Technology #SMTLive
- 41. Likeable Hub Site #SMTLive | @DaveKerpen
- 42. THANK YOU / GRAND PRIZE! CONTACT
Today We’ll Cover: Why Twitter? Seven strategies for Twitter success Twitter for Customer Service How Likeable Local can help #SMTLive | @DaveKerpen
Слайд 1
7 Proven Strategies to Maximize Twitter for Your Business
Dave Kerpen
CEO, Likeable
Local
Слайд 2
Today We’ll Cover:
Why Twitter?
Seven strategies for Twitter success
Twitter for
Customer Service
How Likeable Local can help
How Likeable Local can help
#SMTLive | @DaveKerpen
Слайд 3
But first, a tale of Twitter...
In Las Vegas
About the Aria
And the
Rio
And how a little empathy goes a long way!
#SMTLive | @DaveKerpen
Слайд 4
These are a few of my favorite stats…
Promoted tweets boost
offline sales by 29%
About 92% of international brands tweet more than once daily, 36% of which are link-containing tweets
85% of followers feel more connected with a small business after following them
70% of marketers will
increase spend on social in 2015
Over $8.5 billion was spent on social media in 2014
And projected spend for 2018 is $14 billion
About 63% of Twitter users regard their smartphones as their primary tweeting device
Sources: HubSpot, Simply Measured, Twitter, eMarketer
#SMTLive | @DaveKerpen
Слайд 5
7 Proven Twitter Success Strategies
LISTEN strategically.
RESPOND to everyone.
REPEAT great content.
HASHTAG wisely.
ADVERTISE smarter.
JOIN conversations
USE tools.
#SMTLive | @DaveKerpen
Слайд 7
Why Listen?
Why Listen?
Make people feel heard
Gain a better understanding of your
customers
Uncover new opportunities
Contribute to future product planning & discover customers’ likes, dislikes, wants & needs
Uncover new opportunities
Contribute to future product planning & discover customers’ likes, dislikes, wants & needs
#SMTLive | @DaveKerpen
Слайд 8
Identify WHAT & WHO To Listen To
FIRST, ASK YOURSELF THESE QUESTIONS:
“What’s important to your business?”
“What’s important to your customers?”
“Who is important to your customers?”
“Who is important in your industry?”
#SMTLive | @DaveKerpen
Слайд 9
Choose The Right Keywords
Identify the right keywords and phrases that’ll give
you the most relevant Twitter conversations!
Listen to industry influencers!
?They’re the people who your customers are also listening to!
Listen to industry influencers!
?They’re the people who your customers are also listening to!
#SMTLive | @DaveKerpen
Слайд 10
2. Respond to Everyone
80% of Customer Service inquiries go unanswered
on social media
By being in the top 20%, you can establish your company as a leader
#SMTLive | @DaveKerpen
Source: Adweek
Слайд 11
Telephone Customer Service is OUT
Customer service is no longer just phone
lines.
Twitter is now where people express their opinions.
Twitter is PUBLIC!
Twitter is now where people express their opinions.
Twitter is PUBLIC!
#SMTLive | @DaveKerpen
Слайд 13
The Power of Responding
71% of customer complaints on Twitter go
unanswered
YET, 83% of people appreciate being answered
by a company when they receive a response
HOWEVER, 63% would not like it or hate it if the company contacted them about something other than their complaint tweet
So on Twitter, respond to EVERYONE with a timely & pertinent response
Source: Maritz Research
YET, 83% of people appreciate being answered
by a company when they receive a response
HOWEVER, 63% would not like it or hate it if the company contacted them about something other than their complaint tweet
So on Twitter, respond to EVERYONE with a timely & pertinent response
Source: Maritz Research
#SMTLive | @DaveKerpen
Слайд 14
How To Respond
Respond quickly and publicly
Always apologize
Mention you’ll send a
private message
This lets the commenter, and anyone else listening know that you’re also listening
2) Resolve privately
Avoid further public back and forth, and fix the problem!
This lets the commenter, and anyone else listening know that you’re also listening
2) Resolve privately
Avoid further public back and forth, and fix the problem!
#SMTLive | @DaveKerpen
Слайд 15
Notice: Respond quickly AND with an apology!
Let’s Take a Look at
Some Examples!
#SMTLive | @DaveKerpen
Source: Fluid Digital, Courtyleer
Слайд 17
Responding to Negative Comments
The Two Rules Of Thumb:
Do Not
Ignore
– Ignoring tells your customer you don’t care
– Exceptions = obscene comments, private information
2) Don’t be defensive
– Ignoring tells your customer you don’t care
– Exceptions = obscene comments, private information
2) Don’t be defensive
#SMTLive | @DaveKerpen
Like this ?
Слайд 18
Say Thank You!
Don’t forget to respond to positive comments too!
A “thank you” is just as important as an “I’m sorry”!
#SMTLive | @DaveKerpen
Слайд 19
Maximize Exposure:
Know Your Twitter Timing
The average shelf life of a
tweet is only 20 minutes!
So, how do you maximize your Twitter exposure?
Cater to your fans who are on Twitter at different times!
So, how do you maximize your Twitter exposure?
Cater to your fans who are on Twitter at different times!
#SMTLive | @DaveKerpen
Слайд 21
Repeat Tweets
Use Twitter Reverb by Likeable Hub to help!
“Repeating a
tweet gets you 86% as much performance as the initial tweet!”
#SMTLive | @DaveKerpen
Слайд 23
Why Hashtag?
Hashtags = trackable Twitter keywords!
Hashtags let your tweets become part
of larger conversations to gain more visibility
#SMTLive | @DaveKerpen
Source: Go Brand Go
Слайд 24
Hashtag Tips
Create a hashtag before promoting an initiative
Make it simple
Make it
easy to use
Make it FUN (and
informative)!
Make it FUN (and
informative)!
#SMTLive | @DaveKerpen
Source: Front Man Marketing
Слайд 26
Advertise Smarter
Ad Copy Rules of Thumb:
1. Be Clear and Concise
2. Keep
Your Objective
in Mind
3. Always Be Helping
Don’t forget to optimize your visuals for mobile, too!
in Mind
3. Always Be Helping
Don’t forget to optimize your visuals for mobile, too!
Be creative. Be unique. Be Visual.
? Visual content is consumed most directly on social media
#SMTLive | @DaveKerpen
Слайд 27
Set Smart Objectives
What do you want to achieve in your ad
campaign?
– More followers?
– More click-throughs?
– More engagement?
– More app installs?
– More leads?
Setting goals will set you up to
succeed!
– More followers?
– More click-throughs?
– More engagement?
– More app installs?
– More leads?
Setting goals will set you up to
succeed!
#SMTLive | @DaveKerpen
Слайд 28
Find Your Perfect Audience
Twitter has dozens of targeting options to
find YOUR perfect audience
Upload a list of contacts & create a custom or lookalike audience based on people you know are receptive to your ads
#SMTLive | @DaveKerpen
Слайд 30
Why Join Conversations?
Listening and engaging doesn’t have to be limited
to only your customer base!
Find new potential fans conversing about similar topics!
Engaging can convert fans? leads? customers
Engage with folks talking about your competitors so they know your brand too!
Find new potential fans conversing about similar topics!
Engaging can convert fans? leads? customers
Engage with folks talking about your competitors so they know your brand too!
#SMTLive | @DaveKerpen
Слайд 32
7. Use Tools
Succeeding on Twitter requires care and regular attention,
which takes time and resources!
#SMTLive | @DaveKerpen
Слайд 34
Why Use Social Tools?
Tools can help with:
Content
Listening
Analytics
Repeating
#SMTLive |
@DaveKerpen
Слайд 35
Click To Tweet
Write a tweet
Create a shareable custom link with that
tweet
Make it easy for your audience to send out your curated message
Track the activity of that link
Make it easy for your audience to send out your curated message
Track the activity of that link
#SMTLive | @DaveKerpen
Слайд 36
Social Quant
Increase your followers
Expand real connections
Identify relevant potential connections
Expand your market
visibility
Analyze your growth
Analyze your growth
#SMTLive | @DaveKerpen
Слайд 37
Likeable Hub
Likeable Hub is an accessible app that can help you:
Share
content across channels
Listen
Create content ideas
Repeat tweets
Generate leads & referrals
Measure your progress
Listen
Create content ideas
Repeat tweets
Generate leads & referrals
Measure your progress
#SMTLive | @DaveKerpen
Слайд 39Likeable Hub VIP
#SMTLive | @DaveKerpen
Choose from thousands of content ideas
and trending news posts to share in seconds.
Слайд 40
TURBOPOST ™ Technology
#SMTLive | @DaveKerpen
Strategically Repeated Tweets: Reverb for Twitter
automatically repeats your posts 5 times to maximize reach and engagement
Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!
Слайд 42
THANK YOU / GRAND PRIZE!
CONTACT
Dave Kerpen
EMAIL
dave@likeable.com
TWITTER
@DaveKerpen
PHONE
212-359-4347
QUESTIONS?
Download Likeable Hub for free
at LikeableHub.com!
#SMTLive | @DaveKerpen
