7 Brilliant Social Media Campaigns to Learn from in 2016 презентация

#1: Pittsburgh Penguins Click-to-Reveal The Pittsburgh Penguins tweeted a trivia question with an interactive twist: when you clicked on the image, the answer revealed itself in a new image. 

Слайд 17 Brilliant Social Media Campaigns to Learn from in 2016


Слайд 2#1: Pittsburgh Penguins Click-to-Reveal
The Pittsburgh Penguins tweeted a trivia question with

an interactive twist: when you clicked on the image, the answer revealed itself in a new image.



Слайд 3#1: Pittsburgh Penguins Click-to-Reveal
We saw a growing number of brands put

their own spin on this tactic in 2015, and it’s an easy one to test for your own company’s Twitter account in 2016.

Here’s how to create one of your own click-to-reveal Twitter images.

Слайд 4#2: Taco Bell Bitmoji Engine on Twitter
Emoji hit the big time

in 2015. Given Taco Bell’s propensity for youth-oriented and trendy marketing, it was no surprise that TB used emoji as part of its marketing strategy this year.

When the new taco emoji hit mobile devices, Taco Bell announced that fans could tweet @TacoBell with the taco emoji and another emoji, and Taco Bell tweeted back an entertaining emoji mashup.

Слайд 5#2: Taco Bell Bitmoji Engine on Twitter






It’s a great reminder that

social messages in 2016 should always speak your audience’s language.

Слайд 6#3: Cinnabon Is Sweet on Snapchat
To launch its Snapchat account, Cinnabon

partnered with social influencers Danny Berk and Evan Garber to take over Cinnabon’s Snapchat, asking fans to share snaps of sweets.


Слайд 7#3: Cinnabon Is Sweet on Snapchat
Cinnabon garnered 2,000 followers in two

days. Why Snapchat? Jill Thomas, VP of marketing at Cinnabon, said, "I loved the idea that [Snapchat] was very one-to-one and personal.”

Even if your audience isn’t on Snapchat, partnering with industry influencers to share and promote content will be a goldmine for better reach in the new year.

Слайд 8Click here to download the FREE e-book!
Want more marketing examples from

successful companies?

Слайд 9#4: GE Rocks Periscope — With Drones.
In 2015, GE launched #DRONEWEEK,

a project that allowed “viewers to criss-cross the U.S. via Periscope and get a drone's eye view of ... where jet engines, locomotives, wind turbines and industrial machinery are made and tested to extremes, featuring interviews and expert commentary from GE scientists and technologists.”

Слайд 10#4: GE Rocks Periscope — With Drones.
Instead of simply Periscoping an

existing event or launch, GE developed an entirely new idea to Periscope and share, reminding us that livestreaming can take many forms — even for brands that aren’t in entertainment or consumer goods.

Слайд 11#5: Lululemon Empowers with Spotify.
Activewear brand Lululemon experimented with Spotify as

part of its marketing in 2015, releasing two Spotify playlists that perfectly coincide with the brand’s fitness-driven aesthetic.

The Lights Out. Go Run playlist currently has nearly 500 followers and features songs designed to deliver an extra boost of energy and focus to runners.

Слайд 12#5: Lululemon Empowers with Spotify.
Music and fitness go hand in hand,

so Lululemon’s translation of activewear into playlists makes perfect sense.

As you create marketing plans for 2016, think about what customers do while they use your product, where they might be, or where they might be going. Marketing to that state of mind and environment — like Lululemon did with music — can increase customer experience and brand loyalty exponentially.

Слайд 13#6: Virgin America Flies High on LinkedIn.
Airline Virgin America posts frequent

updates and interesting articles on its LinkedIn page. But what makes the Virgin America LinkedIn presence exceptional is the frequent blogging by Richard Branson.

Слайд 14#6: Virgin America Flies High on LinkedIn.
The beloved entrepreneur Branson writes

about topics ranging from work-life balance to finding joy in Halloween as an adult. His posts are then shared on the company page, which injects the Linkedin page with personality and fun.

Some of your best content creators might be leaders in your company! Support them with writing and editing help. Make sure employees share content on LinkedIn, not just Twitter.

Слайд 15#7: eBags Creates a Facebook Series.
Travel bag manufacturer eBags knows that

its customers are savvy travelers, so its Facebook page keeps customers coming back with tips to make travels even easier.

Слайд 16#7: eBags Creates a Facebook Series.
eBags regularly offers useful content on

their page about packing, travel hygiene, and more. The content goes beyond self-promotional posts and discount codes to entice customers to return to the page — especially on Tuesdays for #TravelTipTuesday.

Creating a series of valuable information on Facebook is a smart way to build anticipation for a certain day of each week and increase Facebook page traffic.


Слайд 17… And that’s just the beginning!

We collected 30 examples of brilliant

social media campaigns in 2015 to learn from in 2016.

Check out the rest now.

Слайд 18Click here to download the FREE e-book!
Ready to make 2016 your

best year in marketing yet?

Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика