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MASTERING CONTENT MARKETING ON LINKEDIN презентация
Содержание
- 1. MASTERING CONTENT MARKETING ON LINKEDIN
- 2. Keys to Great Thought-Leading Content SOME HOUSEKEEPING
- 3. OUR AGENDA
- 4. TODAY’S AGENDA WHY CONTENT MARKETING? WHY LINKEDIN?
- 5. WHY CONTENT MARKETING?
- 6. BUYERS DON’T START WITH SALES ANYMORE
- 7. THEY START WITH (AND BUY) YOUR THOUGHT
- 8. WHICH IS WHY CONTENT MARKETING IS THE
- 9. WHY LINKEDIN?
- 10. OUR MISSION
- 11. CONNECT THE WORLD’S PROFESSIONALS TO MAKE THEM MORE PRODUCTIVE AND SUCCESSFUL
- 12. OUR VALUE
- 13. HOW MEMBERS GET VALUE
- 14. of Business Elite visit LinkedIn
- 15. Skills Strategy Restructuring Change Mgmt
- 16. OUR MINDSET
- 17. PEOPLE USE DIFFERENT SOCIAL NETWORKS DIFFERENTLY
- 18. THEY ‘INVEST TIME’ ON LINKEDIN
- 19. THEY EXPECT BRANDS TO EDUCATE THEM ON CAREER AND INDUSTRY
- 20. [4] QUESTIONS YOUR CONTENT STRATEGY SHOULD ANSWER
- 21. 4 KEY QUESTIONS TO ANSWER WITH YOUR CONTENT CALENDAR
- 22. 1. WHO DO YOU WANT TO REACH?
- 23. 2. WHERE ARE YOU LOOKING TO BUILD BRAND MEMORY?
- 24. 3. HOW DOES YOUR AUDIENCE GET VALUE?
- 25. 4. HOW WILL YOU MEASURE SUCCESS?
- 26. YOUR HOME ON LINKEDIN
- 27. THE COMPANY PAGE
- 28. [6] TYPES OF COMPELLING CONTENT FOR MEMBERS
- 29. MEMBERS WANT CONTENT THAT HELPS THEM MAKE BETTER DECISIONS
- 30. 60%
- 31. 1. INDUSTRY NEWS / EVENTS LAYER ANALYSIS ONTO THE NEWS CYCLE
- 32. 2. PROFESSIONAL DEVELOPMENT MAKE YOUR AUDIENCE SMARTER TODAY
- 33. 3. LEADERSHIP & PRODUCTIVITY MAKE YOUR AUDIENCE SMARTER OVER TIME
- 34. 4. INDUSTRY TRENDS HELP YOUR AUDIENCE UNDERSTAND THE FUTURE
- 35. 5. PEER EXPERT(S) DRIVE THOUGHT LEADERSHIP W/ COMPANY EXPERTS
- 36. 60%
- 37. 6. BRING THE BRAND EXPERIENCE TO LIFE OFFER USEFUL, RELEVANT, & INSPIRATIONAL EXPERIENCES
- 38. [6] TIPS TO OPTIMIZE CONTENT FOR THE FEED
- 39. FRAMING FOR THE FEED
- 40. 1. CUSTOMISE IMAGE, HEADLINE & URGENCY
- 41. 2. INVEST IN GREAT IMAGES CUSTOM IMAGES GENERATE MUCH HIGHER ENGAGEMENT
- 42. 3. USE A CONSISTENT BRAND IDENTITY MAKE SURE TO BUILD BRAND MEMORY
- 43. 4. WRITE (MULTIPLE) HEADLINES LEARN TO WRITE GREAT HEADLINES
- 44. 5. LESS CONTENT, MORE
- 45. 6. LESS CONTENT, MORE RECYCLING DON’T GIVE UP ON YOUR MOST IMPORTANT CONTENT
- 46. [1] APPROACH TO DISTRIBUTING CONTENT
- 47. 20% POSTS 80% BUDGET INVEST IN THE ‘80/20’ RULE
- 48. [4] KEY TAKEAWAYS
- 49. 4 THINGS TO REMEMBER TO BE A
- 50. HOW TO GET STARTED TODAY
- 51. Time to Put These Ideas to Work!
- 52. Q&A
- 53. THANK YOU
Keys to Great Thought-Leading Content SOME HOUSEKEEPING ITEMS Questions? Send them via Webex Q&A Feature. Recorded? Of course and will be emailed to you. Feedback? Survey will be
Слайд 2Keys to Great Thought-Leading Content
SOME HOUSEKEEPING ITEMS
Questions? Send them via Webex
Q&A Feature.
Recorded? Of course and will be emailed to you.
Feedback? Survey will be available at the end of the Webinar.
Recorded? Of course and will be emailed to you.
Feedback? Survey will be available at the end of the Webinar.
Слайд 4TODAY’S AGENDA
WHY CONTENT MARKETING?
WHY LINKEDIN?
DEFINING CONTENT STRATEGY
CREATING COMPELLING CONTENT
FRAMING CONTENT FOR
FEEDS
DISTRIBUTING ‘80/20’ CONTENT
FOUR THINGS TO REMEMBER
DISTRIBUTING ‘80/20’ CONTENT
FOUR THINGS TO REMEMBER
Слайд 7THEY START WITH (AND BUY) YOUR THOUGHT LEADERSHIP
“BUYERS DON’T BUY YOUR
PRODUCTS AND SERVICES, THEY ‘BUY’ YOUR PERSPECTIVE AND APPROACH TO SOLVING THEIR PROBLEMS”
Слайд 8WHICH IS WHY CONTENT MARKETING IS THE
NEW PATH TO REVENUE
The
avg. IT Committee member needs to consume
7-10 pieces of content before they are ready to
talk to a sales rep.
talk to a sales rep.
7
USD
Слайд 14
of Business Elite
visit LinkedIn weekly1
46%
More business decision makers than comparable
business site
2.8X
Higher buying power
index vs. comparable business and social sites
28%
1Ipsos Business Elite; “Business Elite” are senior decision makers (senior manager+) in companies with > 150 employees.
OUR MEMBERS ARE THE MOST INFLUENTIAL AND AFFLUENT ON THE WEB
Слайд 15
Skills
Strategy
Restructuring
Change Mgmt
THE WEB’S RICHEST AND MOST ACCURATE PROFESSIONAL DATASET
Слайд 44
5. LESS CONTENT, MORE TESTING
THE CONTENT ISN’T ALWAYS BAD, SOMETIMES JUST
THE FRAMING IS
120% LIFT
Слайд 494 THINGS TO REMEMBER TO BE A BETTER CONTENT MARKETER
ASK ‘WHY
WOULD MY AUDIENCE SHARE THIS CONTENT W/ ANOTHER PROFESSIONAL’?
OPTIMISE EACH ELEMENT OF A POST FOR MAXIMUM EFFECT (IMAGES, TEXT, ETC.)
INCLUDE A CLEAR ‘CALL TO ACTION’ TO GET ROI.
ABOVE ALL ELSE, ADOPT A TEST & LEARN APPROACH.
OPTIMISE EACH ELEMENT OF A POST FOR MAXIMUM EFFECT (IMAGES, TEXT, ETC.)
INCLUDE A CLEAR ‘CALL TO ACTION’ TO GET ROI.
ABOVE ALL ELSE, ADOPT A TEST & LEARN APPROACH.
Слайд 51Time to Put These Ideas to Work!
LEARN MORE. Download the Sophisticated
Marketer’s guide to LinkedIn.
https://business.linkedin.com/en-uk/marketing-solutions
REACH NEW AUDIENCES TODAY. If you’re the admin of your LinkedIn Company Page, you can also sponsor an update at linkedin.com/ads.
https://business.linkedin.com/en-uk/marketing-solutions
REACH NEW AUDIENCES TODAY. If you’re the admin of your LinkedIn Company Page, you can also sponsor an update at linkedin.com/ads.
GET STARTED TODAY
