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5 THINGS YOU MAY NOT KNOW ABOUT PR IN AUSTRALIA презентация
Содержание
- 1. 5 THINGS YOU MAY NOT KNOW ABOUT PR IN AUSTRALIA
- 2. A SHORT PRESENTATION FOR: - Foreign companies
- 3. “Ethical” is “Transparent”
- 4. Australia has a formula for building, maintaining a reputation …
- 5. “Ethical” = “Transparent”
- 6. Stakeholders expect companies to be 100% transparent.
- 7. Not just reporting biz results, but green and social performances, too.
- 8. “Social License to Operate”
- 9. “Social License” = level of acceptance or
- 10. SL varies between stakeholders and across time
- 11. Failure occurs when a company sees SL
- 12. So never forget: Companies must continuously earn their Social License.
- 13. G'day, Mate – The Aussie Way
- 14. Australians are straightforward – they build relationships quickly and are receptive to new ideas.
- 15. Australians appreciate modesty, so don’t oversell your company/services.
- 16. Australians abhor aggressive sales techniques, so don’t be pushy.
- 17. Be factual, friendly and to the point.
- 18. Australians are self-deprecating, but never play along
- 19. Work “With” the Media
- 20. Media relationships are still key but engagement
- 21. Have a powerful narrative relevant to the media’s audience …
- 22. Promote immediate engagement with pictures/videos …
- 23. And have local spokespeople available for commentary.
- 24. Cold calls are okay – but you’d better have your story straight.
- 25. Finally, exclusives are condoned.
- 26. Thick Skin Helps
- 27. If you’re challenged to a contentious discussion
- 28. Aussies like debates and provocative statements, so respond with humor.
- 29. THANK YOU AND GOOD NIGHT.
- 30. Icons made by Freepik: Slides 1-21, 23-29
A SHORT PRESENTATION FOR:
- Foreign companies doing PR in Australia; and
- PR pros working with Australia-bound clients
Слайд 2A SHORT PRESENTATION FOR: - Foreign companies doing PR in Australia; and
- PR pros working with Australia-bound clients
Слайд 9“Social License” = level of acceptance or approval continually granted to
an organization by stakeholders.
Слайд 10SL varies between stakeholders and across time and has 4 levels:
1. Withdrawal 3. Approval
2. Acceptance 4. Psychological identification
Слайд 11Failure occurs when a company sees SL as merely permission to
perform a series of tasks or transactions.
Слайд 14Australians are straightforward – they build relationships quickly and are receptive
to new ideas.
Слайд 18Australians are self-deprecating, but never play along with self-criticism.
You’re quite the
knucklehead!
Grr … Say what?
Слайд 20Media relationships are still key but engagement is now targeted and
tailored. So when pitching …
Слайд 30Icons made by Freepik: Slides 1-21, 23-29
Icons made by Icomoon: Slides
17, 22, 28
Icons made by Icons8: Slide 22
All icons are from Flaticon.com and used under a Creative Commons 3.0 license.
Icons made by Icons8: Slide 22
All icons are from Flaticon.com and used under a Creative Commons 3.0 license.
PRESENTATION BY:
TOTAL COMMUNICATIONS SYSTEM INC.
TOKYO, JAPAN
@TOCS_PR
http://www.pr-tocs.co.jp/?en
