5 Strategies to Keep Lines Short at Your Next Event презентация

Содержание

Your attendee’s experience at the entrance impacts their overall event experience.

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5 Strategies to Keep Lines Short at Your Next Event


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Your attendee’s experience at the entrance impacts their overall event experience.


Слайд 3Long lines leave negative brand impressions



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Make sure you have a plan.


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5 Strategies to Keep Lines Short at Your Next Event


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Build a Plan That’s Right For You


Слайд 7Eventbrite’s map for Maker Faire


Слайд 8Example of consumer convention map


Слайд 9Multiple entrances can pose multiple challenges


Слайд 10General rules to keep in mind
Put box offices near the entrance

but not too close
Ticket sales, will call and customer service should be close to each other
Offer VIPs a speed lane or separate entrance
Put security screenings before ticket checkpoint
Put information booths inside but close to entry to be able to direct people there

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Planning your gate design
How many lanes do I need?
How many

devices do I need?
How many people do I need?

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Don’t forget your exit strategy.


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Communicate Early and Often


Слайд 14Provide the basics and tips on your site


Слайд 15Remind guests on order confirmations & tickets


Слайд 16Encourage early arrival to avoid long lines


Слайд 17Set expectations and share tips on social media


Слайд 18Provide venue maps
On your site
Mobile maps
Printed maps at all entry

points

Слайд 19Create prominent signage to guide the way


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Rely on technology to save time


Слайд 21Use mobile ticket scanners for flexibility and speed


Слайд 22Gilroy Garlic Festival uses Eventbrite’s fast, mobile point of sale solution



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Prime your people for speed


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Create a lot of little tasks
Ticket scanning
Bag check
ID check
Badge

distribution
Lanyards
Goodie bags
Customer service

Слайд 25Recruit and on-board your volunteers
Set expectations
Clear directions
Keep lines of communication

open

Слайд 26Host an on-site orientation
Venue tour
Share the event schedule
Remind them of the

rules they need to enforce

Слайд 27Rely on a professional security company for faster ID and bag

checks

Слайд 28Rely on your own team with money and have an onsite

supervisor empowered to make decisions

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Use data to inform your entry plan


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Inform your strategy based on past data
Estimated number of attendees
Know

when rushes are
Figure out your scan rate
Set up your check-in process
Determine when you open doors

Слайд 31See how many people actually showed up


Слайд 32Analyze peak check-in times


Слайд 33Drill in hour-by-hour entry data


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5 Strategies to Keep Lines Short at Your Next Event
Build a

plan that’s right for you
Communicate early and often
Rely on technology to save time
Prime your people for speed
Use data to inform your entry plan



Слайд 35Hosting an event?
Talk to an Eventbrite expert at 1-800-350-8850.

We’re

available 24/7!

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